Advertising

Following in Dollar Shave Club's footsteps, online wine retailer NakedWInes is out with Breed & Craft-created video that touts the retailer's frugal methods of operation which allow for offering the consumer better wine at cheaper prices. It's like a Genie came right out of the bottle.

Today, Twitter has added the Lead Generation Card to its stable of Twitter Cards, a format that brings a rich media experience to the stream. The Lead Generation Card allows for the creation of an in-stream landing page on which the user, with one click and without having to leave Twitter, can request more information from the marketer. When the user clicks, their name, email and Twitter handle are sent to the marketer who can then add that information into their marketing automation process for further nurturing. The Lead Generation Card reveals itself in an expanded Tweet where the marketer can provide an image, text and call-to-action that exceed the usual 140 character limit. Any tweet can contain a Lead Generation Card and it can also be turned into a promoted tweet. The offering is currently being tested with a few brands including New Relic (@newrelic), Full Sail (@fullsail) and Priceline (@priceline). The offering will first roll out to Twitter's managed clients and then to its self serve ad platform.

Today, it's all about the hump. No, not that hump. Hump Day. As in Wednesday. Created by The Martin Agency -- on Hump Day -- and featuring a witty camel (you see where this is going now?), the ad is part of the brand's Happier Than campaign.

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