Advertising

The viral video category in Cannes will be hotly contested. Here, David Waterhouse, global head of content for social video experts Unruly, makes some predictions.

BOS Ice Tea’s latest offering comes in the form of a viral video shot and produced by Tonic Africa, South Africa. The spot features their energy variant BOS Energy – a healthy, lightly sparkled organic Rooibos ice tea, with a natural cranberry flavour that gives you juice – without the nervous edge. The spot follows two energetic youths on their way to play a game of basketball. One of the guys finishes off a BOS Energy drink and casually tosses the can into a nearby bin. An inquisitive bee finds the drink irresistible and disappears into the can for a taste. After a few sips, the bee starts buzzing ferociously until it lifts the can under it’s newly found energy and flies away with it. Advertising Agency: Tonic Africa, Cape Town, South Africa Executive Business Director: Jason Slinger Account Executive: Kirsty Webster Creative Director: Vincent Raffray Copywriter: Richard Marshall Art Director: Peter Walker Agency Producer: Alexis Roberts Production House: In-house Directors: Peter Walker, Vincent Raffray DOP: Vincent Raffray, Peter Walker Special Effects: Three-Two-One Enterprises Bee Keeper / GoPro Aerial: Voytek Modrzewski Quadrocopter Pilot: Toni Unterberger Off-line Edit: The Bridge Post Producer: Charles Champion Editor: Morné Jacobsz Post Production: Searle Street Post Final Grade: David Grant On-line: Charmaine Greyling

This is Doug Pitt, the second most famous Pitt in his family. Unlike his brother, Doug’s not a super star, he’s never been featured on the front page and never made big bucks from a celebrity endorsement. Virgin Mobile believe in a fair go for all, and want your help to make things a little fairer in the Pitt family. Visit http://fairgobro.com.au and show Doug some ‘like’. Advertising Agency: Euro RSCG / One Green Bean, Australia

Advertising Agency: Ogilvy Brazil, Rio De Janeiro, Brazil Chief Creative Officer Anselmo Ramos Executive Creative Director / Copywriter: Paco Conde Executive Creative Director: Roberto Fernandez Art Director: Joao Coutinho Motion Creative Director: Tulio Inoue Motion Artists: Thiago Bancaro, Guilherme Todorov Producers: Gilberto Filho, Patricia Cortes, Veronica Beach, Renata Neumann Heads of digital: Daniel Tartaro, Tatiana Michelan Digital Account Director: Tomaz Praca User Experience Director: Pablo Moura User Experience Designers: Rodrigo Lima, Fred Celestino Typographer: Ramon Muniz Creative Technologist: Juscelino Vieira Planners: Bruno Cunha, Camila Coelho Account Director: Mauro Frota Account Executive: Amanda Madeiros

Advertising Agency: Cheil Worldwide, Seoul, South Korea Executive Creative Director: Thomas Hongtack Kim Creative Director: Joohoon Lee Art Directors: Jinwoo Ryu, Hyungkyun Oh, Jaeyeon Kim, Minjoo Kim, Jiyeon Choi, Chaehoon Lee Copywriters: Youngjun Kim, Yukyung Joo, Yongkyu Choi, Jieun Park Producer: Dukwon Jang Designers: Chang-hwa Yeo Taejin Kang, Myeongjoon Joo, Jaechul Lee, Yunsung So, Byoung-hee Kang, Dongwook Kim, Jaehyuk Yoo, Dohyun Kim, Seung-goo Kang, Seukho Lee, Heesoo Kim, Jaedeok Kang, Jinho Lee, Jiwon Choi, Joonho An

Advertising Agency: DDB Group, New Zealand Executive Creative Director: Andy Fackrell Creative Director: Steve Kane Copywriter / Art Director: Jonathan McMahon Art Director / Copywriter: Lisa Fedyszyn Copywriter / Art Director: Simone Louis Art Director / Copywriter: Toby Morris TV agency producer: Jane Mill Print Producer: Andy Robilliard Print Designer: Amanda Summersby Account Director: Jenny Travers Account Executive: Amy Pollock Planner: Jamie Barrett

Advertising Agency: Clemenger BBDO, Sydney, Australia Executive Creative Director: Paul Nagy Creative Director: James Theophane Creatives: Ben Clare, Luke Hawkins Agency Producer: Dave Flanagan Account Management: Emily Perrett, Anna Walters, Jacqueline Nunns Lead Flash Programmer: John Knutsson Web Engineer: Ben Cai

UK media companies covered themselves with glory at this year's Media Lions after bagging more awards than any other nation, although Mindshare was the only UK agency to get a Gold Lion.

Advertising Agency: Showpony Advertising, Adelaide, Australia Creative Director: Parris Mesidis Art Director / Copywriter: Nic Maumill

Advertising Agency: The Martin Agency, USA Executive Creative Directors: Joe Alexander, Jorge Calleja Creative Directors: Dave Muhlenfeld, Magnus Hierta Art Director: Brig White Executive Producers: Steve Humble, Kathy Lippincott Producer: Heather Tanton Associate Producer: Caroline Helms Account Team: Rich Weinstein, Laurel Busony, Molly Holmes, Chloe Bos Planning Director: John Gibson Production Company: Smuggler Live Action Producer: Steve DeVore Director: Psyop Creative Directors: Todd Mueller, Kylie Matulick Director of Photography: Florian Stadler VFX Company: Psyop Executive Producer: Luisa Murray Producer; Shannon Alexander Creative Director: Todd Mueller, Kylie Matulick VFX Supervisor: Lane Jolly Designers: Georgia Tribuiani, Velwyn Yossy, Zoe Wishart Storyboard Artist: Hugh Keenan Editor: Brett Nicoletti Lead Technical Director: Kim Stevenson Lead Flame: Kim Stevenson Compostior: Kim Stevenson Animators: Kendra Ryan, Dylan Spears Colorist: Kim Stevenson Music Company: Elias Arts Composer: Fritz Doddy Executive Producer: Kala Sherman Original Music: Dave Muhlenfeld