Advertising

When things turn into other things, it's time to call a cab.Radio spots from Giovanni +DraftFCB, Sao Paulo PLAY THE SISSY SPOTPLAY THE SENSUAL SPOT

Forsman & Bodenfors Sweden has created a branded content video for Volvo that features hot Swedish DJ dance group Swedish House Mafia. The group recently announced that they were breaking up and that their current tour would be their last. Forsman & Bodenfors came up with the idea of a music video featuring the Volvo XC60 with the group going their separate ways. Director Adam Berg shot the video which features a re recording of one of Swedish House Mafia's early hits - "Leave the World Behind" by singer Lune. VIEW THE CONCEPT

Coffee beans get transformed into braille.To promote Starbucks’ new Braille menus in Brazil, Sao Paulo-based ad agency Rai created a version that is spelled out with actual coffee beans.This menu aims to not only help their vision-impaired costumers make their orders, but also allows everyone to enjoy their coffee, "from the tip of the fingers to the tip of the tongue". VIEW OUTDOOR

Challenge: Break through the clutter and low interest barriers of toothpaste advertising and reaffirm Colgate's credentials as the leader in oral care in Australia.The idea: We tapped into Australia’s love of sport and created a media partnership with one of Australia's most popular sporting clubs, The Rabbitohs Rugby League Team. Very simply,VML / George Patterson Y&R, Sydney branded their mouth guards with the Colgate logo. VIEW OUTDOOR

The new campaign "Dangers smalled" for Sete Leguas boots, created by Talent,Brazil presents the concept :Any danger becomes smaller". The ads are constructed to show consumers how harmless dangers will become as they get closer to the boots.VIEW THE CROCFROG ADVIEW THE SNAKLUG ADVIEW THE SPIDBUG AD

For client SOORUZ. Publicis Conseil,Paris print ads VIEW THE FIRST AD VIEW THE SECOND AD

Honka is the global leader in the construction and marketing of genuine wood houses, focusing mainly on log frame private and holiday homes.They have recently started a print campaign created by DDB, Helsinki for vacation homes in Finland. VIEW THE AD

Greenpeace via Grey, Milan attacks fashion brands, asking them to guarantee that their supply chains are clean, that is not tainted with deforestation and water pollution.The creative idea:To throw a cleaning glove as a gauntlet. 15 kits were sent to the most important fashion brands of the world, and that was the starting point of the integrated international campaing thefashionduel.com. Let's clean up fashion. VIEW THE SPOT

Don't hide it. Fix it says Herezie, Paris VIEW THE SPOT

A video clip from MercerBell, Sydney of a girl playing a ukulele is introducing a new generation of Australians to superannuation for BT Financial Group. VIEW THE SPOT