Advertising

Yahoo's planned acquisition of Tumblr brings it "coolness," young demos, and mobile eyeballs. The deal, reported at $1.1 billion, is Yahoo's Instagram -- even with aging Flickr already aboard. From here, this acquisition may also be a new, strategic move into "identity." Yahoo Mail used to be the portal's identity magnet, but product development neglect and brand issues blew [...]

It’s no secret that the mobile app market has exploded. Roughly 224 million people use mobile apps on a monthly basis, compared to 221 million desktop users, according to mobile analytics firm Flurry. Advertisers are eagerly reaching out to this growing audience.  Enter Mobilewalla. The three-year-old startup is betting that the demand for targeting ads [...]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Stempeck, SVP of Strategic Business Development at The Trade Desk. About three times a week, I hear the same question from presidents, media directors or technology directors of [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo Youth Movement? Perhaps a chance to capture a younger audience, Yahoo is buying blogging platform Tumblr. The WSJ says the $1.1 billion deal is done (subscription) and so does The NY Times.  All Things D broke the story late last week and referenced [...]

“Collision Prevention Assist. You see the danger coming.” Advertising Agency: RMG Connect, Madrid, Spain Creative Directors: Nacho Rojo, Nacho Herranz Art Director: Nacho Rojo Copywriter: Nacho Herranz

Launch ad by Ogilvy & Mather, London for Kronenbourg 1664 campaign featuring footballing legend Eric Cantona. He observes that in Alsace the farmers are like the footballers of Britain. Why? Because they grow the hops that make Kronenbourg "taste supreme". VIEW THE SPOT

In order to celebrate Israel's Independence Day, Eldan, one of Israel's largest car rental company via Ecaliptoos created the first Israeli Instagram flag.In order to be part of the creation, users were asked to take a picture using their Instagram account that symbolizes the most what is Israel for them . Then they could choose whether the picture is mostly white or blue and hashtag it accordingly.We then utilized the hashtag feed and in real time created a blue and white collage in the shape of the Israeli flag.The Flag and wining pictures were broadcasted live on big TV screen in a central location in Israel during and after Independence Day.Results:15,444,015 Impressions 2,827 pictures uploaded VIEW THE CONCEPT

An untraditional approach from Droga5 Australia to remind Frequent Flyers of Qantas' new routes. VIEW THE CONCEPT

An Instagram aggregator of pictures of weird things on advertising desktops from Grey, New York VIEW THE CONCEPT

Creative Director Justin Landon has created a new interactive promo for Tortus Copenhagen. They created a short film to convey the values of handmade craftsmanship to a broader audience. With the use of modern technology already widely used in the area of x-treme sports, they captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform. VIEW THE CONCEPT