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Witness this bizarrely amusing ad for John McAfee's personal blog. If that name sounds familiar, it's because John McAfee is the man who started McAfee anti-virus software. He's also the eccentric millionaire who was accused of murdering his neighbor, which led the media to look into his paranoia, gun obsession, rumored drug habits, multiple nubile girlfriends and the story of how his great white messiah complex played out in the backwoods of Belize. With that in mind, just watch this little viral, in which McAfee tells you how to uninstall the software that made his name, while making fun of all his purported vices—including snorting coke out of a crazy straw before giving up and face planting in the coke pile. To say that I understand what John McAfee is doing here is to imply that one could ever understand what John McAfee is doing in general, but I'm going to take a shot. Upon realizing the enormous commercial success of the story of his own life, John McAfee (who, regardless of any other poor choices he might have made, has always been a marketing genius) decided to pull a full-on Charlie Sheen—winning by combining his bat-shit crazy bad-boy persona with our culture's love of train wrecks to make money off his larger-than-life image … despite his repeated claims elsewhere that he's been drug-free for decades. On that note, his autobiography (in graphic novel format) and his biography (written by a former coke baron) are reportedly coming out in the near future. Somebody get this man a TV show before he ODs on Viagra.

This seven-minute Red Bull video cements Scottish cyclist Danny MacAskill's standing as a badass brand spokes-man. It took 68 weeks over a two-year period to shoot this mix of fantasy, memory and dazzling bicycle stunts. A former museum in Glasgow was transformed into a Land of the Giants-style version of MacAskill's childhood bedroom, cluttered with outsized rubber balls, playing cards, colored pencils, comic books, a Rubik's Cube, a Twister game, alphabet blocks, a race-car loop-de-loop track and even a toy-train-and-station set. As arena-rock ("Runaway" by Houston) blares on the soundtrack, the YouTube star, who's notched 60 million views across his video catalog, performs a crazy array of jumps, turns, spins and landings among the kids' stuff scattered across the floor. In the best bit, he lands on a tank turret and rides down the cannon, only to have green plastic army men spring to life and make off with his bike. All this fanciful action is taking place inside the mind of a pre-pubescent Danny MacAskill as the boy sits on the floor, surrounded by toys and games, devising wild stunts for an action-figure cyclist to perform. Playtime abruptly ends when his mother threatens to "shoot the boots off ye" if young Danny doesn't hurry down to tea. (The daredevil's real mom, Anne, makes a cute cameo.) MacAskill wears a Red Bull helmet, but the brand's presence is never intrusive. Instead of just peddling image or product, the film scores as entertainment, and this pumps up its value as branded content. Of course, it doesn't scale the heights of Red Bull's Felix Baumgartner viral. It's similar to the marketer's Rube Goldberg clip, which also featured MacAskill, but I prefer this new video, part of his "Imaginate" series. It unabashedly celebrates creative play and subtly suggests that you just might be able to ride the dreams of youth all the way to adulthood.

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitch Weinstein, Senior Vice President of Ad Operations at UM. In light of Mozilla’s announcement that it will block third-party cookies on an upcoming version of Firefox, the buzz [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Fine, You Can Keep Your Cookie Mozilla is creating a Cookie Clearinghouse in collaboration with the Stanford Center for Internet and Society, according to Ad Age. The clearinghouse would make provisions for companies to issue cookies in special situations -- for example, Facebook’s content-delivery [...]

Connacht Gold is the largest supplier of fresh milk and cream products in the Connacht region and this new Havas Dublin commercial for its low fat butter is the first new venture into TV land for quite a few years. VIEW THE SPOT

Yale is already a long-established brand for home and office locks. The client wants a simple brand refresh campaign, to present the products' efficacy in. A good lock is a sure deterrent to break-ins. Grey Kuala Lumpur use humour to reinforce Yale locks as that secure and safe, that burglars find themselves with no way to get in.VIEW THE HOME ADVIEW THE OFFICE ADVIEW THE SHOP AD

In a meritocracy like Singapore's, juvenile delinquents are often stigmatised, seen as hopeless and having no future. To get more volunteers for its youth rehabilitation programmes, Beyond Social Services via Publicis Singapore wanted to show that a juvenile delinquent can become a useful member of society with everyone's support. To express this powerful idea, we used the exact same letters to rearrange a negative past into a positive future. Each "rearrangement of lives" is visualised with arresting typography to grab maximum attention. VIEW THE GANGSTER ADVIEW THE DOCTOR ADVIEW THE THIEF AD

XtraSpace self-storage is a small and relatively unknown business that provides extra storage space. With a very small budget, the idea needed to communicate their business to a large target audience in a clear and concise way.Y&R Johannesburg placed a single sticker in the lift of one of Johannesburg’s largest skyscrapers. This tactical execution makes use of the endless reflection made when you look into parallel mirrors, giving the feeling of infinite space the brand promise that XtraSpace offers. VIEW OUTDOOR

In late June, 40-year-old former Playboy Playmate Jenny McCarthy can be seen sporting a cleavage-bearing black minidress in a new commercial for the Carl's Jr. Cranberry Walnut Grilled Chicken Salad. Of her participation in the ad, McCarthy, who appeared again in Playboy in June 2012, said, "I'm excited to be the new Carl's Jr. salad babe. I'm loving all the ingredients in their new salad. Each bite is scrumptious and a little nutty. Reminds me of a few exes I've dated." In a behind the scenes video of the ad shoot, McCarthy can be seen sensuously consuming the salad until the true Jenny lets loose and she grabs a handful of the salad and stuffs it in her mouth. In an equally Jenny-whacked explanation as to why she decided to do the commercial, McCarthy said, "What sealed the deal for me was having the different textures with my salad, crunch of the nut and the sugar of the fruit and the little juices of the apple that definitely spices it up." What she really means is they paid her a lot of money. Of McCarthy's antics during the shoot, 72andSunny Creative Director Mick Dimaria, said, "She looks like a beautiful girl but she eats like a dude." There will be a print component to the campaign as well.

To promote their fast internet services, Fastweb dit this incredible stunt in the Metro in Milan. The commuters were in for a big surprise when they boarded the metro in Milan and got off in Tokyo. Company: Fastweb Agency: M&C Saatchi, Milan Country: Italy