Advertising

ADOTAS (via Edelman Digital) — Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information. Appropriately titled as “rich pins”, they provide the information users are immediately interested in directly below the pin. The update is currently only available in three defined categories, Products, Recipes and Movies, with each topic bringing their own wealth of knowledge to the table. Read More ... Subscribe to the free Adotas.com Newsletter

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Advertising Agency: Cheil, Brazil Creatives: João Gabriel Gragnani, Marcelo Ferreira Creative Director: Maurício Machado Accounts: Marcelle Fuoco, Cesar Arantes, Marcus Nakata Account Director: Fernando Silva RTVC/Art Buyer: Fabíola Camilo Graphic Producer: Marcos Tsuda Approval: Ana Okamoto e Demetrius Oliveira Production Company: Coala Filmes Director: Cesar Cabral Producer: Anália Tahara e Stephanie Saito Editor: Rodolfo Lofredo

Here's a clever little gimmick. Australia's Cascade Brewery recently made a limited-edition batch of beer with special "experimental" hops from a secret garden in Tasmania's Derwent Valley. There was only enough for 5,000 cases, and so the brewer—with help from Clemenger BBDO in Melbourne—made an ad for it that can only be watched 5,000 times. Check it out below. The special embed code includes a counter that's counting down to zero. "Whether you caught the film in time or not, make sure you don't miss the beer," the brewer says on its website. Come on, people, we can make this thing obsolete within the hour if we put our minds to it. Via The Denver Egotist.

Each year, digital plays an increasing role in the relationship between brand and consumer. And it's showing no signs of slowing. In it's report, Digital Customer Experience Trends to Watch, 20013, Forrester takes a look what kinds of digital experiences shape the relationship between brand and consumer and how these changes will affect how brands communicate with their customers and prospects. Download the report now to make sure your brand is on track to provide the right digital experience for your customers and prospects.

Here's one of the most interesting uses of retargeting technology we've seen in a while. For those who don't know, in a nutshell, retargeting allows marketers to, in essence, "tag" you when you visit a particular site (on which they have placed an ad banner) and then show you another banner (retarget you) on another. Most marketers simply show you the same banner over and over again. JWT Amsterdam approached retargeting a bit more intelligently and used the technology to tell a story. JWT client, Dutch Customs, wanted to inform travelers it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. The agency created re-targeting banners in which street vendors attempt to sell the travelers these products and placed them on travel websites. Using retargeting, the street vendors followed a person around as they visited various travel sites delivering ever more desperate pleas for people to buy their products each time. After several version of the banners were delivered across multiple site, the final message was delivered: it's not OK to bring these items back into the Netherlands. Check out the case video below. See? The ad banner may not yet be dead.

It seems Kmart plans to embark upon campaign filled with alliteration and word play. Having recently shipped it's pants, Kmart is now offering Big Gas Savings. Will this latest outing from Draftfcb top the original's 17 million YouTube views? Does a 4th grader love to tell fart jokes?

Did you know that 75% of the companies do not optimize email for mobiles yet? With 43% of the people now reading and responding emails through mobiles -- a figure that is expected to hit 50% in 2013 -- coupled with the fact 97% of the people view emails once, it becomes clear marketers should design emails to render properly on mobile devices. Check out this infographic that's packed with charts and graphs that share how mobile is permeating the email experience.

AKQA, Razorfish and Havas Worldwide are thought to be among the finalists in DISH Network's digital agency review currently u -More-

New Relic, Priceline and Full Sail are testing Twitter's new Lead Generation Card, which collects names, e-mail addresses and -More-

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