Advertising

The "Step Up" campaign from JWT, London is part of a wider recruiting programme, designed to bring 10,000 new soldiers and officers into the Army over the coming year. It aims to dispel the misconception that the Army is not hiring as new statistics reveal that only half of all people surveyed realised that the Army is looking for new recruits. VIEW THE SPOT

31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and it’s hard to distinguish between good advice and dangerous remedies.IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to show them that its safer to trust to qualified experts so here's what Leo Burnett, Milan did VIEW THE SPOT

This is an interactive digital petition from Amnesty International which shows people the power of their signature. Using the keyboard or digital pen, the individual letters in the signature are together transformed into an underground tunnel through which a child soldier crawls to escape.Agency M&C Saatchi, Sydney VIEW OUTDOOR

Ogilvy & Mather Colombia turned the Coke bottle into a christmas gift VIEW OUTDOOR

An interactive film by Martin Percy and the Unit 9 production team that shows you how to use your smartphone to help save lives. Produced for The UK Resuscitation Council the new Lifesaver app allows the user to simulate real CPR compressions to save a life, or if they do it wrong the patient dies. VIEW THE CONCEPT

AlmapBBDO Brasil makes the Tiguan disappear from Volkswagen's site. VIEW THE CONCEPT

Protoleaf is a Japanese gardening soil brand. Concerns about nuclear radiation from Fukushima had caused consumers to question soil safety – even in store-bought products. We wanted to let our stakeholders, including consumers and trade, recognize the surprising quality and safety of the product.What if the soil was so safe, you could actually eat it? To showcase our soil quality and safety, TBWAHAKUHOD opened "The Soil Restaurant" with a Michelin 3-star chef who created a full course meal using Protoleaf Soil as the main ingredient. The restaurant was open to the public and charged $110 per person. VIEW THE CONCEPT

Biolit is the leading manufacturer of household incesticides in central and eastern Europe. Y&R Prague were asked to simply communicate the power and variety of products that Biolit offers, and what could be simpler than showing where Biolit is, flying and crawling insects are not. VIEW THE COCKROACH AD VIEW THE SPIDERS AD VIEW THE MOSQUITOS AD

BBDO Chile has done this print campaign for Johnson & Johnson VIEW THE GREEN AD VIEW THE BROWN AD VIEW THE BLUE AD

DDB Helsinki knows where hungry children want to go VIEW THE SPOT