The theme of this Renault campaign via Publicis Conseil Paris is "good resolutions". The film sets up a red herring, showing people of all ages talking to the camera. These people have just resolved something that they viewed as a proble...
The theme of this Renault campaign via Publicis Conseil Paris is "good resolutions". The film sets up a red herring, showing people of all ages talking to the camera. These people have just resolved something that they viewed as a problem, and they are both emotional and proud to be able to talk about it. These portraits, which will be shot in a variety of natural environments, will of course remind us of statements made by former Alcoholics Anonymous members. In reality, this is a red herring that works beautifully for both its meanings, right through to the final revelation. VIEW THE SPOT