Advertising

ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and ed...
ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to attend this year’s festivities. The New York City Mayor’s Office of Media and Entertainment launched Internet Week back in 2008 as a celebration of the city’s reputation as the hub for the nation’s advertising, fashion and technology industries. In particular, Internet Week aims to shine a spotlight on NY-based startups to showcase their technologies and provide a venue for networking and to get a sense of the markets and competition. “Tech is playing an increasingly stronger role at everyone’s job, even if you don’t work in technology. Everyone has to be comfortable with it at a baseline,” said Caroline Waxler, Internet Week New York festival director. “Start-ups don’t really have a lot of opportunities to get exposure to agencies and brands.” At Internet Week, she said, “you can network in a no-pressure environment.” The core event at Metropolitan Pavilion will also have “Start-Up City,” which will highlight new companies. Waxler said Start-Up City will be more than just the standard rows of exhibit booths typically found at conferences. This area will be more like a “co-working space and digital playground” with free coffee and popcorn, free Wi-Fi, and a furnished workplace designed by Vault49. Taking place on May 20-27, the festival is aiming to attract more than 45,000 attendees across its 250+ events and 150+ independent event partners across the city. Don’t forget to bring your shorts as Internet Week’s footprint and duration has grown a little wider this year, extending the festivities to the Hamptons over Memorial Day weekend. Here is a quick and dirty guide to some recommended keynotes, sessions and events this week: Monday, May 20 IWNY Welcome Address @ Stage A (9:25 a.m.–9:30 a.m.): Caroline Waxler, Internet Week NY Festival Director, welcomes attendees to Internet Week NY 2013, sharing highlights of the week and an exciting preview to the days ahead. OMMA Social @ Internet Week Theater (8 a.m.–5:30 p.m.): Designed to guide marketers and agency execs through the terrain of social media and how it relates to their brand. Twitter, Macy’s, Expedia, Bravo Digital and other industry innovators will share secrets for connecting with and activating consumers via social media. Keynote: Lauren Zalanick, NBC Universal Keynote @ Stage B (9:40 a.m.-10:10 a.m.): In Conversation With Jason Hirschhorn (The REDEF Group) Lauren Zalaznick is media and entertainment’s “triple threat,” having created and monetized film, television, and now digital content. Media REDefined’s Jason Hirschhorn will talk to Lauren about her plans and vision leading the “Department of Transformation” known as NBCUniversal’s newly formed Media Innovation and Cross Company Initiatives division. Keynote: Pete Cashmore, Mashable @ Stage A (1:30 p.m.-1:50 p.m.): Pete Cashmore, Mashable’s founder and CEO, in conversation with Robyn Peterson, Mashable’s chief technology officer, about the importance of technology to a modern media company. Official IWNY HQ Opening Party @ Metropolitan Pavilion (7:30 p.m.-10:30 p.m.): This year’s Opening Party is being curated in collaboration with Refinery 29 and Grandlife and features performances fromThe Juan Maclean (DFA Records), Benji B (BBC Radio 1 / Deviation UK) , Brendan Fallis, and HITS. The only way into this networking extravaganza of VIP’s and industry luminaries is with an Insider or VIP Pass. Tuesday, May 21 Social Advertising: Sharing and Powering Relevant Conversations @ Stage B (10:15 a.m.-11 a.m.): The rise of social media platforms like Facebook and Twitter have made it even easier for us to connect, discover and share news that matters most to us. It has also provided brands an
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Integrated search across all content types – video, audio, text and image – drives enhanced navigation and user engagement across 96 Univision online properties BOSTON - RAMP, the industry’s leading provider of next-generation vi...
Integrated search across all content types – video, audio, text and image – drives enhanced navigation and user engagement across 96 Univision online properties BOSTON - RAMP, the industry’s leading provider of next-generation video and search experiences for major online media publishers, announced that Univision Communications Inc. has selected RAMP to deliver search across 96 Univision web and mobile properties. Univision began its rollout last week. “The ability to present the right content to the right user is a critical component of maximizing the value of premium content across a network of sites.” RAMP’s award-winning universal search solution enables users to easily and quickly find all relevant content on the site across all formats – video, audio, text and image. RAMP’s topic page publishing solution identifies and publishes thousands of user-friendly and SEO-friendly topic pages for easy navigation across Univision’s content collection. “Given the footprint of Univision’s digital properties, we needed to identify a solution that could scale to our requirements while being easy to build, launch, and maintain,” said Kevin Conroy, president, Digital & Enterprise Development, Univision Communications Inc. “RAMP allows our Univision content to be easy to find and discover while helping us deliver on our ROI.” RAMP’s MediaCloud platform continuously ingests all of Univision’s content and creates rich metadata, including time-coded transcripts and tags for video content, and automated tagging and indexing of text and image content. This indexed content is then deployed across all of Univision’s online properties using RAMP’s template search results pages, which also include searches for specialty Univision content types such as recipes and featured keywords. “RAMP’s Universal Search solution is unmatched in the market in terms of delivering a comprehensive search experience for major media companies like Univision,” said Tom Wilde, CEO, RAMP. “The ability to present the right content to the right user is a critical component of maximizing the value of premium content across a network of sites.” About RAMP RAMP has developed the next generation of search & video experiences to make video more valuable. Using RAMP, clients are able to fully leverage the value of all of their video content by driving increased discovery across search and social sites, enhancing user engagement through dynamic search and publishing solutions, and maximizing revenue through sophisticated advertising capabilities. Leading media companies and enterprises using RAMP include Thomson Reuters, FOXNews, ABCNews, NBC, Dow Jones, Meredith, Citibank, and others. For more information visit RAMP.com, or contact us at info@RAMP.com. Related articles: Golf Channel Selects RAMP for Content Optimization Solution RAMP, the industry’s leading Content Optimization platform for major online... RAMP CEO Tom Wilde to Present at Digital Content Monetization East Conference “Play it Forward” presentation to provide a view of the... RAMP Announces MediaCloud for SharePoint, the Next Generation Enterprise Video Content Platform RAMP, the leader in next generation search and video experiences,...
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ADOTAS (via New York’s Daily News) — Who wants to be a billionaire? Tech wonder David Karp, evidently. The plucky, 26-year-old Tumblr founder has sold his popular blogging platform to tech behemoth Yahoo for an amazing $1.1 b...
ADOTAS (via New York’s Daily News) — Who wants to be a billionaire? Tech wonder David Karp, evidently. The plucky, 26-year-old Tumblr founder has sold his popular blogging platform to tech behemoth Yahoo for an amazing $1.1 billion, news site AllThingsD reported Sunday. Read More ... Subscribe to the free Adotas.com Newsletter
about 1 hour ago
Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.
Santander, the UK retail and corporate bank, has called a review of its £27 million media planning and buying account, currently held by Carat.
about 1 hour ago
We sort of wonder if after viewing this Charmin billboard which is shaped like a pair of tighty-whities, a portion of Nascar fans are going to wonder if the brand has begun selling underwear. That or they're just going to chuckle at the ...
We sort of wonder if after viewing this Charmin billboard which is shaped like a pair of tighty-whities, a portion of Nascar fans are going to wonder if the brand has begun selling underwear. That or they're just going to chuckle at the brand's witty display of boys elementary school bathroom humor. The giant underwear-shaped billboard was placed at the Charlotte Motor Speedway for the Sprint All-Star Race. Via.
about 1 hour ago
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
John Lewis has appointed Proximity to work on its customer relationship management campaigns, after a pitch.
about 1 hour ago
Chitika to provide Mobile Ad Serving Monetization and Off-Network Search Syndication WESTBOROUGH, Mass. - Chitika announced a multi-year extension of its relationship with Yahoo!. Chitika, a leading online and mobile ad network, delive...
Chitika to provide Mobile Ad Serving Monetization and Off-Network Search Syndication WESTBOROUGH, Mass. - Chitika announced a multi-year extension of its relationship with Yahoo!. Chitika, a leading online and mobile ad network, delivers advertiser and publisher solutions in the areas of search, mobile and local. The multi-faceted agreement with Yahoo! includes; off–network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization. This deal allows Chitika to continue to provide world-class monetization solutions to its partners and helps Yahoo! extend its search marketplace. “Yahoo! has a proven track record of capitalizing on strong, successful partnerships, helping the organization meet and exceed its business goals” Since 2006, Chitika has been working with Yahoo!, syndicating Yahoo!’s search feed across Chitika’s expansive online network of over 250,000 websites, providing high quality traffic to Yahoo! advertisers. Additionally, Yahoo! has tapped Chitika to help monetize its owned & operated properties. Yahoo! currently licenses Chitika’s proprietary ad targeting technology to serve sponsored search ads across select Yahoo! properties. Chitika’s ad serving technology allows Yahoo! to better monetize its desktop traffic while enhancing the overall user experience. “Yahoo! has a proven track record of capitalizing on strong, successful partnerships, helping the organization meet and exceed its business goals,” said Venkat Kolluri, Chitika’s CEO. “Extending and expanding our relationship with Yahoo! reaffirms our commitment to deliver innovative online and mobile ad technology solutions, which will help contribute to the growth of Yahoo!’s search marketplace.” Chitika’s mobile ad serving technology is now included in the renewed partnership, and will become a key piece in Chitika’s mission to develop a unified, user-friendly integration of online and mobile advertising. For examples of Chitika ads on Yahoo! properties, please contact press@chitika.com. About Chitika Chitika is an online ad network that caters over four billion strategically targeted ads each month to a network of over 250,000+ sites, making it the second largest network of its kind. Chitika ads are known across the industry for their ability to perform unlike any other, leveraging its proprietary targeting and optimization technology – a delicate blend of “Art + Science”- to ensure delivery of intent driven ads to the right user, at the right time and in the right place. Chitika’s advertising partners include; Yahoo!, Superpages, yellowbook, ServiceMagic and Shopzilla, and are leveraged by publishers in the network to drive audience engagement and boost revenue. For more information, visit www.chitika.com/presscenter. Related articles: Chitika Lets Online Advertisers Tap the Power of Consumer Search Chitika’s new search-driven ad program lets SEM advertisers target prospects... Google Announces Non-Exclusive Advertising Services Agreement with Yahoo! in U.S. and Canada Companies will also Enable Interoperability Between Their Instant Messaging Services... Yahoo! Announces Termination of Services Agreement by Google SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq: YHOO), a leading global...
about 2 hours ago
I love it when brands finally catch on to jokes the rest of us were making in fourth grade. This time it's Charmin, which treated fans at the Charlotte Motor Speedway's Sprint All-Star Race to an underwear-shaped billboard that s...
I love it when brands finally catch on to jokes the rest of us were making in fourth grade. This time it's Charmin, which treated fans at the Charlotte Motor Speedway's Sprint All-Star Race to an underwear-shaped billboard that said "Stop Skidmarks." That phrase also applies to cars, you see. Given the kinds of ostentatious crap we often see with billboard design, this idea was refreshingly concise and to the point, if a tad juvenile. And it's certainly less offensive than the "Back Got Back" commercial. Photo via @trippmickle.
about 2 hours ago
Club, Ireland's favourite citrus drink with a proud heritage dating back to the 1930s, is re- launching its iconic brand with an extensive €1.5 million marketing campaign to support the new look Club range and launch of a limited edition...
Club, Ireland's favourite citrus drink with a proud heritage dating back to the 1930s, is re- launching its iconic brand with an extensive €1.5 million marketing campaign to support the new look Club range and launch of a limited edition summer flavour called Club Passion. The creative platform for the Club campaign, via Chemistry, Dublin, centres on 'Unlocking the best bits of life' and will be executed across TV, outdoor, in-store and online with a ground-breaking new brand Digital Hub. The campaign will go live on TV tonight when Club debuts 'The Ultimate Wingman' - that friend who is always there to bring out the best bits in every moment. The TV ad depicts 'The Ultimate Wingman' in a number of humorous scenarios from scouting out the best parties for his friends to handling clingy ex-girlfriends. VIEW THE SPOT
about 2 hours ago
Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.
Canon's 'Power to Your Next Step' campaign launches today and will air 213 times on UK TV screens throughout the day.
about 3 hours ago