Advertising

Advertising Agency: DDB, Paris, France Executive Creative Director: Alexander Hervé Copywriter: Francis Pluntz Art Director: Francis Pluntz Account Supervisor: Vincent Léorat, Nicolas Kabassakalis Advertiser’s Supervisor: Antoine Michel Prod Compagny: Depth Digital Director: Kentin Denoyelle, Raphael Ghisalberti Post Production: Stripes Sound Production: THE

New Kantar Solution Gives Advertisers the Power to Go Beyond Reach and Optimize Campaigns Based on Impact Compete, Dynamic Logic, DoubleVerify integrate audience, ad viewability, brand and behavioral data into a single measurement and optimization solution Boston, MA – Leading digital insights and Kantar Group companies Dynamic Logic and Compete have teamed up with DoubleVerify, the pioneer in online media verification and viewability, to launch Advance™ ? an integrated solution that provides marketers the insights needed to optimize digital media campaigns based on brand, behavioral and sales impact. Advance is the only solution in the industry to combine exposure metrics (audience composition, reach and viewability) with effectiveness measures (brand, behavior and sales outcomes) into a unified reporting and optimization system. The Advance platform addresses the measurement struggles advertisers, agencies and publishers face in aligning key data and increasing marketing ROI. Advance provides end users with more control over the data needed to make critical media selection, placement and creative decisions. Rather than being limited to basic measures of audience reached, media planners can now incorporate brand, behavioral and sales impact data as inputs into their optimization decisions. This new capability brings increased transparency to media planning and performance, enabling well-informed changes in real time and ultimately brand and sales lifts – the key drivers of marketing ROI. “While digital media is thought to be more measurable than traditional media, there have been blind spots preventing advertisers from really understanding their digital media ROI,” said Yaakov Kimelfeld, Chief Research Officer of Compete. “Advance removes these blinds spots with a holistic tool that enables optimization focused not just on reach and impressions, but squarely on advertiser impact.” Advance reports on the four critical aspects of a campaign in a single interface: Audience Target Reached, Ad Viewability, Brand Impact and Behavioral Impact. The platform includes a real-time analytics dashboard to provide planners with the ability to adjust campaigns “in-flight” and increase the efficiency and effectiveness of digital spend. In addition, a cost-analysis calculator enables planners to input media costs and compare Effective CPM, Effective CPP (cost–per–point), Viewable CPM rates and Cost-Per-Impact. “Until now, optimization solutions have focused primarily on campaign delivery; but GRPs or TRPs alone are not sufficient,” said Michelle Eule, SVP of Digital Solutions at Dynamic Logic. “Advertisers and planners now have a more complete formula for evaluating the success of their campaigns using unique metrics such as Impacted Audience and Cost-Per-Impact to optimize how they reach their target audiences.” “We’re excited to partner with Compete and Dynamic Logic to help solve the performance measurement gaps that exist in online marketing today,” said Wayne Gatinella, CEO, DoubleVerify. “Together we can build a better industry that enables brand advertisers and their agencies to achieve optimal media performance and insights.” Additional benefits of the Advance solution include: • Customizable demographic and behavioral audience definitions to pinpoint reach within the audience segments that advertisers value the most • Verification and viewability technology that is accredited by the Media Rating Council (MRC), adheres to 3Ms standards and is used by more than two hundred Fortune 500 brands • Streamlined tagging solution that leverages existing workflow and is already merged into most media buying platforms • Normative insights for brand and behavioral measures; brand impact metrics are benchmarked against norms from thousands of other campaigns and correlate with changes in brand equity • Customizable reporting and deliverables that extend client insights into cross-media, cross-device and cross-channel applications “By bringi

Box TV, the Bauer Media and Channel 4 joint venture, has launched a streaming service for its seven TV channels and is to offer Magic, Kiss and Kerrang on Freeview through the red button.

Wim Wenders, the President of the European Film Academy, and Oscar-winning cinematographer Anthony Dod Mantle film this beautifully shot portrayal of "the simple life".

Programmatic Marketing Platform Employs Data Science to Drive Business Goals with Unprecedented Choice and Flexibility  Boston – DataXu today introduced the industry’s first Algorithm Marketplace, a major new addition to its enterprise programmatic marketing platform that leverages data science to increase the efficiency and effectiveness of digital advertising. The Marketplace is a library of algorithms created over time from DataXu’s experience solving clients’ complex marketing problems. For the first time, dozens of algorithms are available to users in one place, so brands and their agencies get complete transparency and control of their advertising investment strategies. Marketers can also continue to innovate and collaborate with DataXu to develop custom algorithms that address their business’ unique opportunities and challenges. “The Algorithm Marketplace helps brands drive sales through data science,” said Mike Baker, CEO of DataXu. “We’ve worked with our clients to solve difficult business problems requiring advanced targeting rules and optimization techniques. We’re excited to codify our learnings and share them in a scalable, easy-to-use way. It’s like putting a data scientist at our customers’ fingertips – now they can confidently target and optimize digital ad investments based on real-time data to improve ROI.” Marketers looking to capitalize on the programmatic aspects of digital marketing have been frustrated by the one-size fits all approach to targeting and optimization, forcing them to juggle multiple platforms and partners, which leads to higher staff and vendor costs, loss of data and reporting inconsistencies. The DataXu Algorithm Marketplace offers marketers a scientific “test and learn” methodology to continually refresh campaign models based on learnings acquired over time. The continuous cycle of testing, learning and executing plus the flexibility of the DataXu Platform gives marketers the ability and confidence to standardize on one platform that will meet their needs today and tomorrow. The Marketplace also offers algorithms that tap into attribution and validation models from partners such as Adometry and Nielsen, and smart data sources from partners like eXelate. The intuitive user interface gives guidance on which algorithm is right based on a marketer’s channel, performance, targeting and delivery objectives. The DataXu Algorithm Marketplace helps marketers:          Customize programs to achieve their own unique business goals          Engage consumers with relevant messages across multiple channels including display, mobile, video and Facebook Exchange          Integrate partner attribution and validation models for better audience insights and results          Apply a test and learn methodology that measures, models and optimizes every individual consumer interaction          Confidently standardize on one platform, avoiding duplicate fees and switching costs For more information on the DataXu Algorithm Marketplace, a video demo is available. About DataXu DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data science to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe. For more information, visit or follow us at twitter.com/dataxu. Copyright © 2013 DataXu, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners. Innovation in Action: “Adometry solves a problem faced by the world’s top marketers every day—knowing and acting upon what truly influences customer conversions. The DX Algorithm Marketplace allows marketer

Following in Dollar Shave Club's footsteps, online wine retailer NakedWInes is out with a video that touts the retailer's frugal methods of operation which allow for offering the consumer better wine at cheaper prices. It's like a Genie came right out of the bottle.

Advertising Agency: DDB, Sydney, Australia Executive Creative Director: Dylan Harrison Creative Director: Cameron Hoelter Art Director: Adam Ledbury Copywriter: Guy Lemberg Agency Producer: Leesa Murray Photographer: Garry Owens

Advertising Agency: DDB, Sydney, Australia Executive Creative Director: Dylan Harrison Creative Director: Cam Hoelter Art Director: Dantie van der Merwe Copywriter: David Fraser Agency Producer: Leesa Murray Photographer: Michael Malherbe

ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the launch of its new Lead Generation Card represents a major milestone in the evolution of both the microblogging site and performance marketing. Lead Generation Cards are part of the suite of Twitter Cards, which are essentially expanded tweets that allow organizations and businesses to promote their content and offers. For Twitter, it is a recognition that engagement and social media buzz are great but the days of advertisers being able to live solely off of that as justification for investing in social media campaigns are quickly coming to a close. As Twitter said in announcing the new direct marketing offering, the key goal for many marketers “boils down to one more theme: generating leads and ultimately driving purchases.” We couldn’t agree more. Read More ... Subscribe to the free Adotas.com Newsletter

Facebook use is down nine percentage points year on year among UK internet users as people become fed up with marketing on social media sites, claims a YouGov survey.