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As Cannes Lions approaches, you may begin feeling a bit of stress over how you're going to drink all that rose and juggle all your oficial responsibilities with aplomb. What you need is a personal assistent to make sure you covered when you're too drunk to explain how you lost your hotel room key or that things are handled with discretion when you roll over in the morning and have no idea who is laying next to you in bed. In return for a Cannes Young Lions pass and accommodation, this eager creative student promises to keep you out of trouble and focused. Watch the video below and head over to the Assistant De Cannes Lion Facebook page to find out more.

Last Friday, the brilliantly insightful Corey Eridon of HubSpot castigated P&G for calling their "Facebook experiment" a failure and for the brand's complete misunderstanding of digital strategy. In response to the assumption it's somehow Facebook's fault P&G fell on its face and had to lay off 6,250 employees, Eridon wrote, "Yes, it's Facebook's fault. It's not P&G's fault for failing to stay on top of digital trends like learning what EdgeRank is and how it works. It's not P&G's fault for relying on third-party assets to build their brand, instead of investing in assets they can control, like their own website and blog. It's not P&G's fault for failing to create remarkable content that -- and if you know how EdgeRank works you'd know this -- gets you more visibility on Facebook due to reader engagement. It's not P&G's fault for failing to realize no audience is guaranteed, paid or otherwise, and that audiences are actually earned on a daily basis. And it's certainly not P&G's fault for expecting a "new" platform like Facebook to work by slapping on the same old-school ad tactics they've been using (and, based on their rampant layoffs, not using well) for decades." Whoo! It's like you can visualize Eridon in a cage match schooling an army of P&G mascots on how shit gets done in today's world of digital marketing. But Eridon, much like everyone at HubSpot, isn't out to crotch punch just for fun. No. She has wisdom and advice to share with P&G. Information the brand could actually act upon to better their marketing and put an end to the $10 billion they waste...uh...spend annually on marketing. She sites some of the great work P&G brand Charmin has done and how some of that work, coupled with a concerted owned-media approach to marketing could right the brand and put them on a course to better success. This notion that throwing more money at a problem is rooted in a Neanderthal-like belief that more GRPs, more reach, more frequency or more weight are the answers to all marketing predicaments. When there were just three television networks, one daily newspaper, a handful of radio stations and a few special interest magazine, that approach made perfect sense. In today's hyper-fragmented, internet-enabled world that approach no longer works. What does work is the creation of interesting, educational, informative and helpful content that is easily found when a person comes looking. Content that enables a brand to become a trusted resource, not an annoying interruption. And yes, it's more complicated and involved that just creating a few informative blog posts but helpful content is where it begins. Helpful content garners leads and properly nurtured leads convert to customers. Check out this infographic for a super simple explanation of inbound marketing...which is what we're talking about here and what P&G should be doing.

Oh how this Rooster Worldwide self-promo video harkens the days of old when Agency.com made fools of themselves with their Subway Pitch Video. First off, it's all well and good for people to have interests outside of their daily jobs but would you really hire an agency that answered the question, "Are you a production company or an ad agency?" with "Oh, you mean that shit we do to pay the bills when we're not skating?" Or a creative director that describes himself "I'm a creative director, a writer, an actor, a dad. But mostly, I'm just another fucking skater"? The video is categorized as comedy on YouTube. We hope that's actually what Rooster intended.

Rob from Wakefield Creative sent us this ad he helped Man+Hatchett create for UK-based clothing retailer Warehouse Fashion. The ad begins quite drearily with women clothed in winter garb under grey skies. Then the sun come out and something special happens. The drab, dull winter clothing literally explodes off the women's bodies and...no, they don't end up racing through the streets in tiny thongs with their boobs bouncing up and down in cleavage-revealing bras. No. Not even close. The drab, dull winter clothing gives way to light, bright, airy summer fashions. Which,. when you think about it, is the exact feeling most people experience when the first warm day arrives in Spring. Well done.

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