Advertising

Whenever people would look for bars, nightclubs or restaurants on Google Maps, their route would be abruptly interrupted by weird icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message. The message told them their journey could be changed dramatically if they would drink and drive. Company: Alerj Agency: Staff Brasil, Rio de Janeiro Country: Belgium

“Gloves with sleeves. Gloves with glamour.” Advertising Agency: FWK, Argentina Creative Director: Christian Oneto Gaona Art Director: Chany D’Amelio Copywriter: Matías Abbondio Additional credits: Marilú Filipuzzi

“Vegetables Keep Your Clothes From Shrinking.” Advertising Agency: Immersion Creative, Vancouver, Canada Creative Director: Mike Catherall Art Directors: Oran Rahmani, Seann Einerssen Copywriter: Mike Catherall Photographer: Peter Holst / holstphotographic.com Stylist: Claudia Da Ponte Makeup Artist: Sara Rose

Creative Directors: Vinay Saya, Siddarth Basavaraj Art Director: Vinay Saya Copywriter: Siddarth Basavaraj

Advertising School: Miami Ad School, São Paulo, Brazil Orientation: Dogura Kozonoe Art Director: André Rival Copywriters: Heloísa Ribeiro, Yuri Sampaio

Advertising Agency: GitamBBDO, Israel Executive Creative Director: Shani Gershi Creative Directors: Karmel Abuzlaf, Igal Ezra Executive Account Manager: Elika Merhavi Account Manager: Yonatan Regev Account Executive: Odelya Stern

The socio-educational project Vkraina.com engages the Ukrainians into the story of their land in kind of a refreshing way. The project avoids tones of data and facts, but represents original historical content that previously wasn't available for everyone.Agency Grape Ukraine VIEW THE CONCEPT

Create magical patterns and win a smarter TV from LG. Just as magically simple as with the Magic Remote. Website from M&C Saatchi Stockholm VIEW THE CONCEPT

Yolk, a Singapore Grey Group company, working in partnership with local animal welfare groups has launched PawfectPets.sg, an interactive website that aims to create public awareness about puppy mill cruelty. The campaign seeks to change public mindset from purchasing animals at pet stores to adopting them from animal shelters. VIEW THE CONCEPT

Chemistry, Dublin creates a series of campaigns for Irish broadsheet the Irish Examiner called Special Investigations. This series tackles topical and controversial issues in modern Irish society, including this one dealing with domestic violence. Previous Special Investigations have included sex trafficking, online bullying, suicide, the wealth of the Catholic church and the impact of porn on teenagers. VIEW OUTDOOR