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PASADENA, Calif. - UberMedia, a leading independent developer of mobile applications and mobile advertising solutions, has appointed veteran digital media and marketing executive Michael Hayes to serve as its chief revenue and marketing officer. “UberMedia is utilizing its technology in a completely different way from its competitors to offer more compelling mobile advertising solutions and it has the results to validate its approach” In his new role, starting July 1st, Hayes will be responsible for developing and driving a vigorous business strategy for the recently launched mobile advertising platform UberAds. In addition, Hayes will develop and grow UberMedia business opportunities and build the UberMedia brand. “We are pleased to bring Michael on board at this crucial moment for UberMedia,” said Bill Gross, CEO of UberMedia. “With his wealth of knowledge in interactive marketing and intimate understanding of mobile media, Michael will bring valuable insights for UberAds customers, overseeing each account and guiding the strategy for each campaign.” A digital and marketing leader with more than 25 years in the industry, Hayes has a track record of successfully managing and building digital brands, programs and teams. In his previous role as the president of digital communications at Initiative, Hayes managed some of the agency’s flagship accounts, including Hyundai-Kia, Dr. Pepper Snapple Group and MillerCoors, while also growing a team of a handful of employees to more than 170 people. “UberMedia is utilizing its technology in a completely different way from its competitors to offer more compelling mobile advertising solutions and it has the results to validate its approach,” said Michael Hayes. “I’m excited to join the company at a time when we will be in a superior position to capitalize on the growth of mobile with the brilliant team and technology at UberMedia.” Hayes is a member of highly respected industry organizations such as the American Association of Advertising Agencies (4A’s) Privacy Committee and a frequent speaker at national industry gatherings such as those held by the Interactive Advertising Bureau (IAB). About UberMedia UberMedia is a leading independent developer of feature-rich mobile applications and dynamic advertising solutions. UberMedia’s platform UberAds, is a mobile advertising network that combines social signals and location to derive consumer intent to deliver timely and useful advertisements to consumers, across all devices – yielding dramatically superior results by turning intrusive ads into invited ads. In 2012, UberMedia was ranked #16 in The Wall Street Journal’s Top 50 Start-ups and was listed as one of Fast Company’s “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies. For more information, please visit ubermedia.com. UberMedia is a network company of Idealab, a creator and operator of technology businesses. Related articles: Operative Appoints Thomas L. Bianco as Chief Revenue Officer Operative, a global software company, today announced that Thomas L.... Demand Media Appoints Joanne Bradford as Chief Revenue Officer Former Yahoo and Microsoft Media Executive to Focus on Growing... ValueClick Appoints Chief Marketing Officer WESTLAKE VILLAGE, Calif. - ValueClick, Inc. (NASDAQ: VCLK) announced that Mr....

Talking about data feels a bit transgressive in Cannes, where creativity is literally center stage. But with data driving so much change at agencies – including at creative shops – it seems an unavoidable topic. It came up frequently in a conversation on Tuesday with Americo Campos Silva, Shell's Global Media Manager, and Sasha Savic, CEO [...]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Stempeck, Senior Vice President of Strategic Business Development for The Trade Desk. Quick! Name a single 30-second spot that ran during last week’s episode of “Mad Men” on [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. GE Gets Predictive “Predictivity” -- the name says it all. GE, in partnership with Amazon Web Services, Accenture, and others, are getting into the “big data” and analytics game with a cloud services offering. There’s nothing said about ads in the press release, but...listen [...]

A number of major food brands and retailers, including Mars, PepsiCo and Tesco, have agreed to use a standardised nutritional label on the front of their products packs.

Web publishers using Google’s AdSense program will get new ad formats and better tools for optimizing ads on their sites in coming months and years, Google’s ad chief promised Monday. Susan Wojcicki, Google’s senior vice president of advertising and commerce, hinted at the improvements during a live video Google Hangout on Tuesday celebrating the official [...]

Summer just started, but savvy marketers are already kicking their back-to-school campaigns into high gear because the shopping season starts heating up in July. To kids, summer just started and school seems far, far away. To online marketers, the start of summer means it’s time to finalize their back-to-school (BTS) retail campaigns. BTS is the [...]

Thousands of foster children all across North America still need a new family. This very cool animation was created to raise awareness for this problem. The music alone is worth watching this clip. Company: Dave Thomas Foundation Agency: MacLaren McCann Country: Canada

New ad posted: MaxHaus: Robot, 2 #ad

New ad posted: MaxHaus: Robot, 1 #ad