Advertising

Advertising Agency: Steam Advertising, Amsterdam, The Netherlands Creative Directors: Maarten Kuipers, Cyril Chermin Art Director: Martijn van der Werf Copywriter: Cyril Chermin Illustrator: Robert Vulkers Digital Imaging: Gerben Kruk

Meat on the menu in a spot created by Ingo, Stockholm VIEW THE SPOT

New Zealand X factor sponsor McDonalds makes it known in a spot from DDB, New Zealand VIEW THE SPOT

Colenso BBDO Auckland has launched a new spot for h2go Water, directed by Ryan Heron via Flying Fish. VIEW THE SPOT

Coke and Leo Burnett Sydney have unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds - India and Pakistan. The initiative, "Small World Machines", provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The "Small World Machines" experience was created to provoke happiness in the world through human connections.VIEW THE CONCEPT

Really, guys. All it take is well-coiffed hair to zombify any woman into submission, make her forget whatever it was she was doing and stare longingly into your eyes and await your command. No, seriously. Axe says so so it must be true! Advertising never lies, right? Of course, what these four BBH London-created commercials really wants to get across is that guys can't keep their hands out of their hair when in the presence of a hot woman. While that may be true, it would be ever so awesome if women actually did turn into submissive zombies when us guys coiffed our hair with Axe. Because if it was true, guys might actually use the product!

Which is uglier? The fact that Methane is found in dog poop and cigarette smoke, or that Urea is found in cat pee and cigarettes? #votePOOP or #votePEE at: thetruth.com #uglytruth Advertising Agency: Arnold, New York, USA Chief Creative Officer: Pete Favat Creative Director: John Kearse, Meg Siegal Art Director: James Stone Copywriter: Brett Reese Producer: Kevin Shale, Carron Pedonti Assistant Producer: Tia Demelis, Ben Ouellette Business Affairs: Maria Rougvie Planner: Kelleen Peckham Strategy: Gabrielle Rossetti Marketing Producers: Paul Nelson, Tia Phillips, Raquel DaSilva Production Company: Smuggler Director: Henry-Alex Rubin Cinematographer: Editorial Company: Union Editor: Lawrence Young Colorist: Sound Designer: Mike Secher Music Recording: Artist: Mike Secher Sound Engineer: Mike Secher VFX: Brickyard

Adverrtising Agency: DDB, Brazil Account Supervisor: Mônica de Carvalho, Andrei Croisfelt, Daniel Malavazzi, Marcelo Trivilato Advertiser’s Supervisor: Eduardo Bernstein, Patrícia Cattaruzzi, Marcelo Assaf, Fábio Miranda Executive Creative Director: Marco Versolato Creative Director: Luciano Lincoln, Wilson Mateos Copywriter: Una Rubia En El Avion Art Director: Una Rubia En El Avion Agency Producer: Gilberto Pires (Gibinha) Producer: Mauricio Francini Director: Rodrigo Garcia Saiz Cinematographer/D.O.B.: Beto Casillas Cameraman: Rodrigo Garcia Saiz/Beto Casillas Editor: Jorge Hernandez Prodution Designer/Art Director: Carlos Urdanibia Editing Company: Central Films Sound Design/Arrangement: TDL MUSIC Sound Engineer: Jeronimo Villarroya

The 'Step Up' campaign from JWT, London is part of a wider recruiting programme, designed to bring 10,000 new soldiers and officers into the Army over the coming year. It aims to dispel the misconception that the Army is not hiring as new statistics reveal that only half of all people surveyed realised that the Army is looking for new recruits. VIEW THE SPOT

ADOTAS (via CNET) – Check out CNET’s live coverage of Microsoft’s Xbox announcement on Tuesday, MAy 21 at 12 p.m. EDT. Join CNET editors Jeff Bakalar, Scott Stein, and others as they bring us the live play by play from the Xbox event. Subscribe to the free Adotas.com Newsletter