Advertising

AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention. Agency Ogilvy & Mather, Argentina VIEW THE AMMAR CORNER 1 ADVIEW THE AMMAR CORNER 2 ADVIEW THE AMMAR CORNER 3 AD

New print work from BBDO Chile for Aspirin VIEW THE WORKACHE ONE ADVIEW THE WORKACHE TWO ADVIEW THE WORKACHE THREE AD

This live action piece follows a little chair from a small town traveling to the big city in hopes of saving its ailing mother. A web film from Crown Chimp VIEW THE SPOT

Following the unprecedented success of the Kangaroo Island campaign for their client South Australian Tourism Commission’s, KWP! has launched a new national campaign for Barossa.The cinema and television is directed and shot by Jeffrey Darling and backed by the Nick Cave & The Bad Seeds’ track Red Right Hand. VIEW THE SPOT

You know viewability is a big deal when rivals in a given space band together to promote a new open source standard around it. That's what's happening in online video, as TubeMogul has organized a group of fellow video ad tech vendors including BrightRoll, Innovid, LiveRail and SpotXchange to support a viewability solution for in-stream [...]

Smartphone and tablet users have unique preferences, and savvy mobile marketers can use them to create better campaigns All mobile devices are not created equal, and we’re not just talking about screen size. A new report by Forrester Research shares insights into the different habits and preferences of tablet and smartphone users. Marketers can use [...]

We changed the price of supermarket shopping for calories and show how to burn them. Advertising School: Miami Ad School, São Paulo, Brazil Creative Director: Paulo André Bione Art Director: Lucas Bressan Copywriters: Giulio Beloto, João Guilherme Ferreira

ADOTAS (via Edelman Digital) — Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information. Appropriately titled as “rich pins”, they provide the information users are immediately interested in directly below the pin. The update is currently only available in three defined categories, Products, Recipes and Movies, with each topic bringing their own wealth of knowledge to the table. Read More ... Subscribe to the free Adotas.com Newsletter

Samsung has an objective to open more 300 stores around Brazil in 2013, bringing the technology and innovation even closer to the costumers. Considering that, Cheil Brazil created the “Reminder Wall”. Sticky Notes were placed on the wrapping in front of the Samsung stores that are going to be launched. The word “FUTURE” is designed with all these paper blocks. Each note that the visitor takes off has the message: “A new Samsung store is coming. Don´t forget it.”. Take a look at the video. Advertising Agency: Cheil, Brazil Creatives: João Gabriel Gragnani, Marcelo Ferreira Creative Director: Maurício Machado Accounts: Marcelle Fuoco, Cesar Arantes, Marcus Nakata Account Director: Fernando Silva RTVC/Art Buyer: Fabíola Camilo Graphic Producer: Marcos Tsuda Approval: Ana Okamoto e Demetrius Oliveira Production Company: Coala Filmes Director: Cesar Cabral Producer: Anália Tahara e Stephanie Saito Editor: Rodolfo Lofredo

Here's a clever little gimmick. Australia's Cascade Brewery recently made a limited-edition batch of beer with special "experimental" hops from a secret garden in Tasmania's Derwent Valley. There was only enough for 5,000 cases, and so the brewer—with help from Clemenger BBDO in Melbourne—made an ad for it that can only be watched 5,000 times. Check it out below. The special embed code includes a counter that's counting down to zero. "Whether you caught the film in time or not, make sure you don't miss the beer," the brewer says on its website. Come on, people, we can make this thing obsolete within the hour if we put our minds to it. Via The Denver Egotist.