Advertising

AcquireWeb is not a new, bootstrapped startup – but it could be labeled an evolved one with a new home in display advertising. CEO Al Gadbut describes his 27-person company, launched in 2001, as “a marketing data technology company focusing on customer identity integration within the digital space.” When the Foster City, California-based company started out, [...]

Mobile advertising continues to grow more enticing as consumers become attached to their smartphones and tablets. Assessing the value of mobile ad inventory against traditional display inventory can be confusing, however. AdExchanger went straight to the experts and asked several demand side platform (DSP), supply side platform (SSP), and ad exchange companies as well as [...]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Krishna Subramanian, Chief Marketing Officer at Velti. When considering location data, marketers – not unreasonably – tend to focus on its ability to tell them where someone is at [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Elementary, My Dear Watson From yesterday’s Smarter Commerce Global Summit in Nashville, Tennessee, supercomputer “Watson” is apparently coming to marketing in a much bigger way. An IBM release offers, “Watson will serve as an assistant in helping line of business leaders from CMOs, customer [...]

The relegation is bad news in Argentina says Young & Rubicam,Buenos Aires VIEW THE SPOT

Print ads from Brazilian agency Eugenio for the donation stand at the shopping mall. VIEW THE AD

Print campaign from DDB Sydney highlighting McDonald's Loose Change Menu VIEW THE AD

With the complicity of the Czech National Symphony Orchestra, the Prague theatre audience via Publicis Conseil, Paris has been surprised to witness an astonishing music performance.Warning before the show: you can keep your cellphone turned on. VIEW THE SPOT

McDonald's becomes Macca's. in this DDB, Sydney Australia Day campaign VIEW THE SPOT

From handsome man to house husband in a Stihl spot from Giacometti, Brasil VIEW THE SPOT