Advertising

Automotive data company Polk collects and analyzes data related to registration and title information, new vehicle transactions from all the major manufacturers, and even vehicle financing data. Working with companies like Datalogix, with whom Polk has a years-long partnership, the company is able to bring this offline data into the online world. "Polk has some [...]

Salesforce.com wants to be “number one” in marketing, said CEO Marc Benioff during the company's Q1 earnings call Thursday. “We’ve acquired our way into marketing, first by purchasing Radian6, then by buying Buddy Media,” Benioff said. “And we don’t want to just be number one in listening, publishing, or social advertising, but a number of [...]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. FTC Probes Google Display Biz The Federal Trade Commission is prepping a new antitrust probe into Google’s display ad dominance, just four months after ending its last investigation of the company (which found no wrongdoing). Bloomberg sources say, “FTC investigators are examining whether Google [...]

TAXI Vancouver has released this new print work for Vancouver Aquarium. VIEW THE TINY TEETH ADVIEW THE NO BONES AD

AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention. Agency Ogilvy & Mather, Argentina VIEW THE AMMAR CORNER 1 ADVIEW THE AMMAR CORNER 2 ADVIEW THE AMMAR CORNER 3 AD

New print work from BBDO Chile for Aspirin VIEW THE WORKACHE ONE ADVIEW THE WORKACHE TWO ADVIEW THE WORKACHE THREE AD

This live action piece follows a little chair from a small town traveling to the big city in hopes of saving its ailing mother. A web film from Crown Chimp VIEW THE SPOT

Following the unprecedented success of the Kangaroo Island campaign for their client South Australian Tourism Commission’s, KWP! has launched a new national campaign for Barossa.The cinema and television is directed and shot by Jeffrey Darling and backed by the Nick Cave & The Bad Seeds’ track Red Right Hand. VIEW THE SPOT

You know viewability is a big deal when rivals in a given space band together to promote a new open source standard around it. That's what's happening in online video, as TubeMogul has organized a group of fellow video ad tech vendors including BrightRoll, Innovid, LiveRail and SpotXchange to support a viewability solution for in-stream [...]