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Advertising Agency: SMFB, Oslo, Norway
Advertising Agency: SMFB, Oslo, Norway
about 4 hours ago
Protects Brand Advertisers from Phony Web Traffic Blocking Bots at the Source NEW YORK, October 9, 2013 (ADOTAS) – DoubleVerify, the technology leader in providing MRC-accredited transparency and accountability solutions for digital adv...
Protects Brand Advertisers from Phony Web Traffic Blocking Bots at the Source NEW YORK, October 9, 2013 (ADOTAS) – DoubleVerify, the technology leader in providing MRC-accredited transparency and accountability solutions for digital advertising, today announced the launch of DVBot Fraud Protection – an important advancement to safeguard brand advertisers and their inventory suppliers against phony web traffic across display and video platforms. DV Bot Fraud Protection is engineered to detect non-human browser traffic and stop bot impression fraud at the source. DV Bot Fraud Protection utilizes proprietary technologies to evaluate hundreds of data points in order to pinpoint specific browsers with patterns of irregular non-human traffic behavior. That information is analyzed and integrated into the DV Fraud Protection platform to safeguard brand advertisers in 2 ways: 1. Avoiding Fraudulent Websites Websites with significant levels of non-human traffic are flagged and analyzed for suspected impression fraud. Questionable domains are eliminated from upfront digital media plans, in-flight campaigns or real-time ad exchanges, based on an advertiser’s particular strategy. 2. Blocking Fraudulent Impressions Individual ad impressions to an identified non-human browser are pre-emptively blocked in real time. This ensures that an advertiser will reject delivering an impression to a bot-controlled browser on any website or inventory provider. “Phony bot traffic is costing the industry millions of dollars a day in wasted impressions, false clicks and fake registrations,” said Wayne Gattinella, CEO and President of DoubleVerify. “Delivering accountable performance in a brand-safe environment is critical and at DV, eliminating fraud is one of our most important initiatives to building a better industry.” DV Bot Fraud Protection is the newest addition to the company’s broader Fraud Protection solutions that target copyright infringement, impression laundering and hidden ads.  DV Fraud Protection is an important part of the DV Impression Quality suite of services that evaluate the quality and effectiveness of each impression in a digital ad campaign. DV Impression Quality solutions maximize performance across five critical dimensions – ad viewability, brand safety, fraud protection, impression delivery and ad prominence – that give brand advertisers and media sellers a comprehensive view of the quality and effectiveness of their digital media campaigns.  DV Impression Quality solutions have been fully accredited by the Media Ratings Council (MRC). To learn more about DV Impression Quality solutions, visit doubleverify.com. About DoubleVerify DV is the proven market innovator with the technology and insights that assure brand performance and effectiveness for the world’s largest advertisers online. DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.  Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at doubleverify.com. Subscribe to the free Adotas.com Newsletter
about 4 hours ago
Public Health England, the Government's public-health agency, is asking creative shops to pitch ideas for a major dementia campaign to run over the next two years.
Public Health England, the Government's public-health agency, is asking creative shops to pitch ideas for a major dementia campaign to run over the next two years.
about 5 hours ago
ADOTAS – If you’re counting on social media to be the answer to your sales woes, you might want take a step back and examine the problem you’re trying to solve. The truth is, social media as a strategy doesn’t account for much in terms o...
ADOTAS – If you’re counting on social media to be the answer to your sales woes, you might want take a step back and examine the problem you’re trying to solve. The truth is, social media as a strategy doesn’t account for much in terms of sales generation — certainly not when compared with direct online searches. Bigcommerce clients (who are fast-growth businesses who sell online) frequently ask me which I would rank higher — SEO or social media?  It might surprise you, as it does our clients, that social is not the silver bullet its staunch proponents want to believe it is. There’s certainly no lack of excitement among marketers over the possibilities of social media driving sales. A February 2013 Duke University survey of 468 U.S. chief marketing officers showed that social media spending will more than double over the next five years as a percentage of marketing budgets — up to 21.6 percent from current levels of 8.4 percent. What will be replaced as more than one-fifth of marketing budgets shift to social media? That’s unclear, although the survey findings show that conventional advertising is likely to drop by 2.7 percent. Sales analysis doesn’t really justify this irrational exuberance for social media. Just this past May, the customer experience company Monetate showed that despite considerable brand investment, social media is much less effective than other electronic marketing strategies as a direct e-commerce traffic source. According to the report, online searches were the greatest contributor to e-commerce visits and sales, representing 31.43 percent of sales traffic. Even email, at 2.82 percent, outperformed social media, which the study said accounts for a meager 1.55 percent of all e-commerce traffic (and that number is well down from 2012, when it represented 2.36 percent of traffic). In a report last year by Forrester Research analyst Sucharita Mulpuru, less than 1 percent of online transactions among US customers could be traced to a social media post. For new customers, organic search represented 16% of business, and for repeat customers, email accounted for 13 percent. The reason for the hype gap Why is social media not living up to its hype as a panacea for online sales? The answer may be found in a theory that’s come to be called “Dunbar’s Number,” coined after the British anthropologist Robin Dunbar, who originally noticed the correlation. Dunbar’s Number is a theoretical limit on the number of meaningful social interactions that anyone can have. That number ranges from 100 to 230, but on average it comes to 150. According to Dunbar, “The figure of 150 seems to represent the maximum number of individuals with whom we can have a genuinely social relationship, the kind of relationship that goes with knowing who they are and how they relate to us.” To put a finer point on it, how many of your social media friends would you really consider having over for a cookout? More than 150? Really? That’s a jolt for the “Internet famous,” who collect friends and followers like some people collect matchbooks. It’s an even bigger jolt to social media sales evangelists, who believe that a recommendation of a product by one social media “friend” to another may carry more weight than search engine optimization. Let’s look at the raw math. Conventional wisdom about direct mail (and social media falls roughly into this camp) suggests a standard response rate of about three percent. One international affordable retail chain has about 1,250,000 “likes” on its Facebook page. If it reaches out to that fan base with an offer, only 37,500 people are likely to take some action — which may only be pushing that offer along to their own friends by way of recommendation. From there, of course, the number goes up again, because each one of those 37,500 has a number of friends — let’s say 1,000. Now we’re at an impressive 37.5 million. Three percent of that number is 1.125 million. That’s a lot of responses. A lot, that is, until you con
about 5 hours ago
Arena, formerly BLM, is moving from its Tottenham Court Road office to sit within sibling agency Havas Media's contemporary office space at 60 St Martin's Lane in the coming weeks.
Arena, formerly BLM, is moving from its Tottenham Court Road office to sit within sibling agency Havas Media's contemporary office space at 60 St Martin's Lane in the coming weeks.
about 5 hours ago
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is serious about social media marketing in Russia. As the most popular social ...
Socialbakers announced Socialbakers Analytics for VK. With over 50 million daily active users worldwide, VK is an essential channel for any global brand that is serious about social media marketing in Russia. As the most popular social media platform and second most visited website in the country, VK is enjoying a steady upward trend of monthly active users. Populated by top brands such as Samsung, Coca Cola and Nescafe, its reach also includes other neighboring regions. Socialbakers Analytics is the first analytical tool to provide user-friendly visual reporting, industry Benchmarking and competitive analysis for Facebook, Twitter, YouTube and VK. The addition of the Russian platform will enable brands to measure, compare and maximize social media performance in this key growth market. Socialbakers CEO, Jan Rezab, said: “We’re delighted to be working with VK to provide brands with insights into this crucial social media platform. You cannot optimize your market potential without being able to measure your performance and compare it to that of your competitors. We’ve always said that it’s not just about measuring one metric, its about all of them, and Socialbakers Analytics for VK provides all of the engagement, response rate and fan data that any brand present in the region needs.” Ilya Perekopsky, VK Vice-president added: “VK is proud to partner with Socialbakers to offer brands further opportunity to perform deep analysis of its social media platform. Socialbakers Analytics will allow both Russian, and global brands a better way to measure and evaluate their social media activities in this important market.” VK and Socialbakers marked todays announcement with a joint event in Moscow attended by over 300 people. About Socialbakers: Socialbakers.com is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 190 employees located in 11 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics companies.
about 6 hours ago
D&AD and the IPA are backing Elle's campaign for equal pay for women, as figures from the Office for National Statistics show a 12 per cent salary gap in the creative industries.
D&AD and the IPA are backing Elle's campaign for equal pay for women, as figures from the Office for National Statistics show a 12 per cent salary gap in the creative industries.
about 6 hours ago
NEW YORK, October 09, 2013 (ADOTAS) – AdTheorent, Inc. the industry’s first truly intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced that its   Traktion™ tracking and analytics platform is now entirely c...
NEW YORK, October 09, 2013 (ADOTAS) – AdTheorent, Inc. the industry’s first truly intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced that its   Traktion™ tracking and analytics platform is now entirely cookie-free.  Traktion allows advertisers to track post-click and post-view behavior within an advertiser’s properties across the mobile web and in the mobile app environment unencumbered by the drawbacks and limitations of cookie-based ad-tracking.  Traktion provides advertisers with a valuable tool to analyze advertising effectiveness across the fragmented landscape of digital advertising – encompassing the mobile web, mobile apps, standard media, rich media and video executions in both desktop and mobile environments — delivered in a manner that is technically seamless to mobile users and protective of their privacy. AdTheorent’s cookie-free tracking functionality within Traktion allows advertisers to match any “ad impression”, “click” or “page view” to a user’s conversion.  This is achieved through the collection of data points within the mobile browser which combine to create an ID that is unique — yet anonymous — based on a variety of factors and behaviors. These data points allow each advertiser to match “clicks” and “views” with conversions on the advertiser’s property, regardless of the type of conversion, or the environment in which the conversion takes place. Traktion provides these valuable conversion analytics while respecting each consumer’s right to privacy and anonymity. Traktion does not depend upon fixed, hardware-specific IDs which can be linked to a consumer’s personal information, which cannot be changed or reset, and which provide consumers no mechanism to “opt-out.” Traktion was designed to work with other standards and methods to identify the post-click and viewing behaviors of a device within the context of an advertiser’s digital properties without identifying the specific user. “The cookie has crumbled and ad tracking technology in digital and mobile is becoming an increasingly fragmented battlefield,” said Anthony Iacovone (pictured), Co-Founder and CEO of AdTheorent.  “We are thrilled to offer our advertisers a way to match conversions in mobile and display, while respecting consumer privacy.  The combination of predictive modeling and post-click and view analytics in the RTB environment is what will drive the mobile advertising industry forward as more and more eyes move away from the desktop to mobile devices.” About AdTheorent® AdTheorent is the world’s first 2nd generation mobile ad network, powered by a platform built from the ground up to address the specific needs of the mobile advertising ecosystem. AdTheorent’s Platform integrates its 35,000+ mobile inventory sources and analyzes hundreds of thousands of potential impressions per second based on highly enriched demographic information, behavioral factors, location data, device features, as well as other advertiser-specified targeting criteria. Using first-of-its-kind predictive modeling to identify impressions with a higher propensity for conversion and awareness lift, the AdTheorent Platform places bids in real time within the pricing parameters established by the advertiser. The result to brands and marketers is higher conversion rates at a significantly lower cost — The Intelligent Impression®. For more information, visit www.adtheorent.com. Subscribe to the free Adotas.com Newsletter
about 6 hours ago
Absolute Radio made a pre-tax loss of £2.5 million in 2012, down 37.4 per cent year on year despite flat revenues after the Olympic slump brought on a "year of two halves".
Absolute Radio made a pre-tax loss of £2.5 million in 2012, down 37.4 per cent year on year despite flat revenues after the Olympic slump brought on a "year of two halves".
about 6 hours ago
BOSTON and LONDON, October 9, 2013  (ADOTAS) – Nexage, the leading premium mobile advertising exchange, today announced that it has named Todd Tran (pictured), former executive at Apple’s advertising business, iAd, and WPP’s mobile adver...
BOSTON and LONDON, October 9, 2013  (ADOTAS) – Nexage, the leading premium mobile advertising exchange, today announced that it has named Todd Tran (pictured), former executive at Apple’s advertising business, iAd, and WPP’s mobile advertising agency, Joule, to lead Nexage’s European business. As Managing Director of Europe, Todd will build on his past successes to further accelerate Nexage’s UK and broader European businesses from Nexage’s London office. Todd’s background tells a story of a leader who can both drive growth and shape an industry. At Joule, Todd established and grew the mobile agency’s business at a time when mobile advertising was just emerging onto the digital landscape. Todd helped Joule’s clients adapt to the massive consumer shift to mobile. His work allowed clients to time their investments in mobile advertising to avoid being too early and, more importantly, too late to market.   Ultimately, Todd enabled his customers to successfully reach and compel an increasingly mobile consumer. Todd built on top of these accomplishments when he launched iAd’s business in Europe. He assembled a strong team, significantly grew the business, and helped clients capitalize on mobile advertising as it was becoming more important as a channel and as a component in multi-screen strategies. “We are excited to have Todd lead our European business; his track record and experience is ideal for a market that is increasingly embracing mobile advertising as a strategic channel,” said Ernie Cormier, CEO and president of Nexage. “Todd’s leadership has specific relevance today as advertisers, agencies and premium publishers look to fully capitalize on mobile and programmatic. He grew Joule’s and iAd’s business through customer successes, a lens and commitment we hold dear at Nexage. Simply put, Todd is the right leader at the right time with the experience and wisdom to accelerate our customers’ businesses.” Nexage has seen significant growth in the US and across the globe.  In Europe, Nexage is growing ad spend 50% per quarter.  With Todd’s leadership, Nexage will accelerate that growth, enabling agencies, buyers, and publishers to fully leverage the power of premium liquidity and programmatic markets. “I’m thrilled to join the team at Nexage that pioneered mobile RTB and has led the development of the premium mobile market,” said Tran. “We are clearly seeing a major shift where mobile has transitioned from an experimental market to a strategic imperative for advertisers, agencies, and publishers.  Nexage has been the leader in the mobile premium market and in shaping programmatic; I am excited to bring that leadership directly to the European market during this time of great change and opportunity.” Todd will be the keynote speaker at Mobile Copenhagen 2013 on October 10. About Nexage Digital advertising is driven by two overwhelming trends: the strategic role of mobile and the critical role of programmatic technologies to drive efficiency and liquidity.  Nexage is at the forefront of both of these macro trends, leading and shaping the premium mobile advertising market through a set of firsts. Nexage was the first-to-market with mobile RTB; mobile private exchange; an exchange-based data solution, Nexage Connect; and the most robust brand safety solution in the market, Nexage Protect. Nexage has translated first-to-market advantage, creating a range of programmatic markets that allow premium publishers and buyers to design and operate markets that best enable them to accelerate their business, whether that is through an open exchange, private exchanges, or programmatic guaranteed markets. Nexage’s data solution, Nexage Connect, creates a powerful and efficient data model to deliver behavioral, contextual, location, identifier, and privacy data to buyers and their agency clients to improve targeting and retargeting, while enhancing the value of publishers’ audience. Nexage serves customers on a worldwide basis with offices in Boston
about 6 hours ago