Advertising

Honka is the global leader in the construction and marketing of genuine wood houses, focusing mainly on log frame private and holiday homes.They have recently started a print campaign created by DDB, Helsinki for vacation homes in Finland. VIEW THE AD

Greenpeace via Grey, Milan attacks fashion brands, asking them to guarantee that their supply chains are clean, that is not tainted with deforestation and water pollution.The creative idea:To throw a cleaning glove as a gauntlet. 15 kits were sent to the most important fashion brands of the world, and that was the starting point of the integrated international campaing thefashionduel.com. Let's clean up fashion. VIEW THE SPOT

Don't hide it. Fix it says Herezie, Paris VIEW THE SPOT

A video clip from MercerBell, Sydney of a girl playing a ukulele is introducing a new generation of Australians to superannuation for BT Financial Group. VIEW THE SPOT

Advertising Agency: Leo Burnett, São Paulo, Brazil Chief Creative Officer: Marcelo Reis Executive Creative Director: Guilherme Jahara Creative Director: Rodrigo Jatene Copywriter: Caio Lekecinskas Art Director: Rafa Oliveira

This week, Autism Speaks and the Ad Council launched the latest phase in its public service campaign designed to help educate parents on early signs of autism. The new work, created pro bono by BBDO New York and LatinWorks, targets African-American and Hispanic parents and is designed to lower the age of diagnosis. Two new TV ads from BBDO New York are enclosed. The ads depict parents observing the non-reaction of their child in seemingly ordinary situations. For example, lack of eye contact, babbling, or big smiles can invite "maybes," which are reasons enough for parents to consult their pediatricians and to seek further information at www.autismspeaks.org/signs (note: Spanish Versions of these spots were developed by BBDO's sister agency, LatinWorks). VIEW THE FIRST SPOTVIEW THE SECOND SPOT

Google is giving advertisers and agencies up-to-the-month access to its industry performance benchmarks for display advertising. Called Display Benchmarks, the tool presents aggregated ad performance data that can be filtered according to variables such as click-through rates, ad interaction times,  video completion rates, and other metrics.  And it works across ad formats/sizes (including mobile), verticals, and [...]

“Be the guy who hears this.” Creative Director: Miguel Bemfica Art Director: Murilo M. Santos Copywriter: Guilherme Markert Illustrator: Murilo M. Santos

“The Day No One Went Out” is an initiative done during Hurricane Isaac for the home delivery service of El Nuevo Día, Puerto Rico’s leading newspaper. Advertising Agency: Badillo Saatchi & Saatchi, Guaynabo, Puerto Creative Director: Juan Carlos Rodríguez Assistant Creative Director: Juan Camilo Valdivieso Head of Art: Alfredo Ledesma Copywriter: Madeline Hidalgo, Juan Camilo Valdivieso Art Director: Alfredo Ledesma, Jonathan García Other Credits: GPS ESTUDIOS

Advertising Agency: Publicis Brussels, Belgium Creative Director: Paul Servaes Art Director: Geert De Rocker Copywriter: Tom Berth Account director: Francis Lippens Account manager: Julie Oostvogels