Advertising

“The leading cause of death among people under 35 is not a disease. Drive Safely.” Advertising Agency: JWT, Buenos Aires, Argentina Executive Creative Directors: Anita Ríos, Sebatián Castañeda Art Director: Fernando Zagales Copywriter: Juan Mesz Illustrator: Flamboyant Paradise Producer: Cosme Argerich

SEAT SAFE DRIVE is an innovative mobile app, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: “Daddy don’t speed.” SEAT SAFE DRIVE is free, available on App Store and Google market, on Spanish and English languages. The App allows a child (or a loved one) to record a personalized message to be played on the smartphone of the father (driver) whenever he exceeds the speed limit. In other words, the 21st century: “Daddy don’t speed “. wSEAT SAVE DRIVE APP also permits the loved one’s photo to be displayed, organized in different parameters. Additionally, when the trip finishes, the app provides statistics about where and when the driver has run too fast. Thus, when the user repeats the journey, he will know where he should be more careful and drive slowly. How does Seat Safe Drive app work? SEAT Safe Drive is the easy and effective SEAT application that benefits a safer driving. It is very easy and effective. The driver can take a photo and record a message of someone important to him and every time the app, through a GPS system, detects the allowed driving speed is exceeded, the photo and the message would be activated. Once the driver listens to the message, it would remind him what is really important and this way he would decide to lift his foot off the gas. Advertising Agency: Grey, Barcelona, Spain Advertising Agency: Grey, London, United Kingdom Creatives: Antonio Montero, Enric Nel.lo, Raul Gassol, Luke Scholler, Nacho Gómez, Bastian Kühl, Alejandro Arriagada y Marta Díez. Digital production: Joaquín García-Morato, Juanjo Rogado

We wanted our message heard by the one man the whole world listens to, and guess what, he listened. See the final results of the Come Home Droga campaign here or experience it for yourself at comehomedroga.com.au Advertising Agency: RMIT University, Melbourne, Australia Creative: Shannon Crowe, Millicent Malcolm, Luke Falkland-Brown, Jackson Harper

Yahoo has followed up its $11.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

Yahoo has followed up its $11.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

Mating Season explores the complications of forming relationships in 2013 with a collection of documentaries and dramas that take a look at modern day relationships. VIEW THE SPOT

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

“The same amount of fuel will take you farther.” Advertising Agency: McCann Erickson, Tel Aviv, Israel Creative Director: Sigal Abudi Art Director: Gilad Hirsch Copywriter: Udi Avital

“For when you get distracted.” Advertising Agency: adam&eveDDB, United Kingdom Executive Creative Director: Jeremy Craigen Art Director: Matt Gay Copywriter: John Long Head of Art: Daniel Moorey Group Account Director: Jonathan Hill, Jason Lusty Account Director: Josh Davoren Photographer: Jason Hindley Designer: Pete Mould

“Slide your hand and see how does it feel without an Esmaltec Automatic Washing Machine” Advertising Agency: Acesso Comunicação, Fortaleza, Brazil Creative Director: Rodne Torres, Marcus Braga Creative: Rodne Torres e André Freitas Photographer: Falcão Jr. Retouching: Alexandre Castro e Leandro Lopes Account manager: Gustavo Rocha Media: Luana Saraiva