Advertising

Advertising Agency: DDB, Barcelona, Spain Chief Creative Officer: José María Roca de Vinyals Creative Director: Guillermo Santaisabel Art Director: Cristina Rodriguez Copywriter: Guillermo Santaisabel Illustrator: Salamágica Business Director: Gorka Lozano Account Director: Javier Villalba

Advertising Agency: DDB, Barcelona, Spain Chief Creative Officer: José María Roca de Vinyals Creative Directors: Javier Melendez, Xavi De La Cruz Art Director: Luis Di Lascio Copywriter: Marc De La Cruz, Patri Pérez Business Director: Gorka Lozano Account Director: Javier Villalba

Yahoo's planned acquisition of Tumblr brings it "coolness," young demos, and mobile eyeballs. The deal, reported at $1.1 billion, is Yahoo's Instagram -- even with aging Flickr already aboard. From here, this acquisition may also be a new, strategic move into "identity." Yahoo Mail used to be the portal's identity magnet, but product development neglect and brand issues blew [...]

It’s no secret that the mobile app market has exploded. Roughly 224 million people use mobile apps on a monthly basis, compared to 221 million desktop users, according to mobile analytics firm Flurry. Advertisers are eagerly reaching out to this growing audience.  Enter Mobilewalla. The three-year-old startup is betting that the demand for targeting ads [...]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Stempeck, SVP of Strategic Business Development at The Trade Desk. About three times a week, I hear the same question from presidents, media directors or technology directors of [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Yahoo Youth Movement? Perhaps a chance to capture a younger audience, Yahoo is buying blogging platform Tumblr. The WSJ says the $1.1 billion deal is done (subscription) and so does The NY Times.  All Things D broke the story late last week and referenced [...]

“Collision Prevention Assist. You see the danger coming.” Advertising Agency: RMG Connect, Madrid, Spain Creative Directors: Nacho Rojo, Nacho Herranz Art Director: Nacho Rojo Copywriter: Nacho Herranz

Launch ad by Ogilvy & Mather, London for Kronenbourg 1664 campaign featuring footballing legend Eric Cantona. He observes that in Alsace the farmers are like the footballers of Britain. Why? Because they grow the hops that make Kronenbourg "taste supreme". VIEW THE SPOT

In order to celebrate Israel's Independence Day, Eldan, one of Israel's largest car rental company via Ecaliptoos created the first Israeli Instagram flag.In order to be part of the creation, users were asked to take a picture using their Instagram account that symbolizes the most what is Israel for them . Then they could choose whether the picture is mostly white or blue and hashtag it accordingly.We then utilized the hashtag feed and in real time created a blue and white collage in the shape of the Israeli flag.The Flag and wining pictures were broadcasted live on big TV screen in a central location in Israel during and after Independence Day.Results:15,444,015 Impressions 2,827 pictures uploaded VIEW THE CONCEPT

An untraditional approach from Droga5 Australia to remind Frequent Flyers of Qantas' new routes. VIEW THE CONCEPT