Advertising

Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.

Geoscape Awarded for Excellence in Providing Technology, Research and Data for the Asian American Marketing Community MIAMI - Geoscape, a leading provider of business intelligence technology, data and analytics, announced that it has been recognized by the Asian American Advertising Federation (3AF) as its 2013 Marketing Research Partner of the Year. Honorees were recognized at 3AF’s annual Asian Marketing Summit, the country’s largest event devoted solely to the Asian American advertising and marketing industries. “Our awards event is one of the highlights of the conference, and we congratulate all of this year’s winners for their commitment to excellence and to the Asian advertising and marketing industries.” According to the 2013 American Marketscape DataStream Report, there are currently over 16 million Asian Americans in the United States – a nine percent increase since 2010 and 56 percent increase since 2000. Nearly two-thirds of that population has a household income of more than $50,000 per year. With the Asian American population increasing by 500,000 people annually, Geoscape helps marketers by providing a comprehensive visualization of market potential using a multitude of private and public datasets, modeled for accuracy and ease-of-use. Geoscape was recognized by 3AF due to the depth and detail its research provides. In addition to demographic and economic data about the broader Asian American population, Geoscape also assists marketers by further segmenting Asian Americans into subcultures based on ethnicity, country-of-origin, socioeconomic strata, acculturation levels and language characteristics. “We are proud to recognize marketers, media, researchers, advertising agencies and other industry partners who are leading the way in engaging this market,” said Edward Chang, president, 3AF. “Our awards event is one of the highlights of the conference, and we congratulate all of this year’s winners for their commitment to excellence and to the Asian advertising and marketing industries.” “We share a belief with 3AF that marketers need to embrace the Asian American population as more than another emerging ethnicity with greater buying power,” said Cesar M. Melgoza, CEO of Geoscape. “They need to go a step further to connect with them at a more personal level. We’re honored that an organization with the credibility of 3AF found our data and research worthy of recognition.” To learn more about Geoscape and GIS™, visit http://geoscape.com/solutions.asp. About Geoscape: Geoscape provides automated intelligence systems, unique data products and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is headquartered in Miami. About The Asian American Advertising Federation The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism in the industry. Corporate members include Wells Fargo and American Family Insurance. More information about the 3AF is available at www.3af.org. Related articles: American Advertising Federation Honors Virtual PBX and The Oya Group for Web Site Design Work Companies Team to Win Two ADDY Awards Recognizing Enhanced Experience... kabookaboo Marketing Lands 20 ADDY Awards from the Advertising Federation of Greater Miami COR

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