Advertising

“Breathe fresh air. Asurín bags with easy close. The bag closes, the smell goes away.” Advertising Agency: FWK, Argentina Creative Director: Christian Oneto Gaona Art Director: Matías Fernandez Copywriter: Matías Abbondio Photographer: Matías Posti

Steven Sharp, Marks & Spencer's long-serving marketing chief, is set to retire from the business and replaced by Patrick Bousquet-Chavanne, the former Estée Lauder group president.

Diet Dr Pepper sizzles for Summer in racy new spot featuring Josh Button. #oneofakindhottie VIEW THE SPOT

This campaign was launched in an attempt to change the Norwegian law on sexual assault and rape. And it succeeded – the law is now about to change, as a direct consequence of the campaign. Advertising Agency: TRY/Apt, Oslo, Norway Art Directors: Egil Pay, Sara Hødnebø, Caroline Ekrem Copywriters: Lars Joachim Grimstad, Sebastian Prestø, Anders Holm Key Account Manager: Lars Mitlid Project manager: Marte Heiersted Production company: One Big Happy Family Director: Hans Petter Moland

For the most part, internet analysts and ad industry observers are applauding Yahoo's $1.1 billion acquisition of microblog Tumblr. The timing appears to be right for both companies. Yahoo CEO Marissa Mayer, fresh from a series of acqui-hires, saw an opportunity to bring a new media network with a young, socially engaged, and logged in [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Open Sourcing RTB Google is offering its RTB technology in a roll-your-own format. Developers can access the company’s customizable tool-kit for real-time bidding applications using tech from DoubleClick and Google Cloud Platform. A Google developer blog post says: “With Open Bidder buyers can significantly [...]

“Keep your thoughts off the road.” Advertising Agency: Ogilvy, India National Creative Directors: Rajiv Rao, Abhijit Avasthi Executive Creative Director: Joono Simon Creative Director: Shamik Sen Gupta Art Director: Vinci Raj Copywriters: Sraman Majumdar Photography: Koppula Photography Illustrators: Jhona, Anil, Siva 3D: Zoetropeican Retoucher: Image Rom studio, Irfan Account Management: Simi, Ramanan, Sandeep, Varun Production: Vinayan Additional Credits: Nidhin, Ramji, Ayelin, Leo, Raghu

Advertising Agency: Ogilvy & Mather, Shanghai, China Chief Creative Officer: Graham Fink Executive Creative Director: Francis Wee Art Director: Ricky Richards Account Supervisors: Louise Kuegler, Martin Murphy Planner: Edward Bell Advertiser’s Supervisors: Anubha Sahasrabuddhe, Yas Mallari, Shakir Moin, Leonardo O’Grady

1 Day in Paradise was a challenge created by SapientNitro, Brisbane to 20 unique filmmakers to capture their story of one day in Tropical North Queensland using only a GoPro camera.They each made a 2-minute online film 20 authentic stories that redefine the notion of 'paradise', demonstrate the diversity of activities in Tropical North Queensland, and create desire for Australians to visit the region.The 20 films will be judged by a panel of experts to determine a winner, and can be viewed at YouTube.com/ExploreTNQ and on bestadsontv site VIEW THE SPOT

Advertising Agency: Amén, Montevideo, Uruguay Agency website: http://www.amen.com.uy Chief Creative Director: Nacho Vallejo Creative Director: Gabriel Lista Art Director: Gustavo Etchandy Copywriter: Juan Pablo Steneri Photographer: Geo Eye