Advertising

While this Pure Storage video follows Dollar Shave Club fairly closely, it's really two minutes of waiting for something that's actually funny to happen. Sadly, it never really happens. Which doesn't necessarily make it bad. It's just not as good as it could be. Capiche?

Dramatic expandable billboard ad grabs viewers’ attention with a rapid-fire preview and a movie ticket lookup Since 1966, the classic Star Trek saga has boldly gone into new intergalactic territories. To kick off the newest Star Trek movie, “Into Darkness,” Paramount put a new spin on a classic digital ad format by splashing an attention-grabbing [...]

The first step in the fight against cancer is believing in the cure. But chemotherapy treatment is difficult, especially for a child. To help them believe, JWT worked with the A.C.Camargo Cancer Center and another client of the agency, Warner Bros., to create an idea capable of changing their negative perception of the treatment: Transform the chemotherapy into a “Superformula.” To this end, covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.” An experience that went far beyond the covers by also providing a new look to the entire Children’s Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes. An idea which, since it has been up and running, is helping the children in their own struggle against one of the real world’s greatest villains. Advertising Agency: JWT, Sao Paulo, Brazil CCO: Ricardo John Head of Art: Fabio Simões Creative Director: Hernan Rebalderia, Santiago Dulce Art Director: Guilherme Sakosigue Copywriter: Fabio Ozorio Account Team: Luciana Rodrigues, Yves Rodrigues Planing: Fernand Alphen, Isabella Mulholland, Stella Pirani Media: Aline Moda, João Dabbur, André Sanchez Advertiser Supervisor: Irlau Machado Filho, Adriana Seixas Braga, Luciana Del Nero Broadcast Director: Marcia Lacaze Art Buyer: Paula Ferrari Graphic Producer: Flavio Schaefer, Flavio Colella Photographer: Regis Fernandez Animation Production Company: Vetorzero Executive Production: Eliza Flores Director: Andre Sernaglia C0-Director: Marcelo Fahd Illustration: Marcelo Fahd, Felipe Kimio, Fernando Ricciopo Animation: Fernando Ricciopo Pos Production – Animation: Fernando Ricciopo, Marcelo Akira Videocase Prodction Company: HungryMan Director: Gualter Pupo Mounting: Ricardo Mehedff Sound Production Company: Shuffle Videocase – Finishing: HungryMan

Sometimes your best work can be a little embarrassing Ah, the life of an advertising creative. Our David T. Jones knows it well. The best part of the job? When you’re doing your most important work (dreaming up new ideas), everyone else thinks you’re just goofing off. The worst part? That nagging feeling that the [...]

ADOTAS – In last week’s poll, we asked our readers: “Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line?” The results were as follows: Google Play Music All Access (98%) New tools for Android app developers (1%) Google Play Game Services (1%) This week’s poll question: “Which social site do you use to keep abreast of industry news and views: LinkedIn, Twitter, Facebook, Tumblr, or none of the above?” We’ll publish the results next week. Subscribe to the free Adotas.com Newsletter

New ad posted: Infraero: Judotype #ad

To relaunch the first direct brand to a new younger audience of 25-34 year olds. VIEW THE SPOT

Timed to coincide with the start of the Memorial Day Weekend, AT&T, in partnership with Verizon, Sprint and T-Mobile, this week launches the latest PSA in its "It Can Wait" don't text and drive public education campaign, which originally debuted in December 2010. VIEW THE SPOT

Strengthens team by bringing outstanding track record and deep expertise as a successful CFO of dynamic technology businesses  PRAGUE – Socialbakers, the global provider of analytics platforms that allows brands to measure, compare, and contrast the success of their social media campaigns, today announces the appointment of James Bodha as Chief Financial Officer. Bodha joins Socialbakers from Myriad Group AG, a leading provider of global social messaging services listed on the SIX Swiss Exchange. He will report to Jan Rezab, Socialbakers’ CEO, assuming responsibility for all financial, commercial and legal operations. Bodha brings to Socialbakers over twelve years of experience in senior financial leadership roles within global, growth technology businesses held in public, venture capital and private equity ownership. During his time at Myriad Group, he oversaw the consolidation of three substantial businesses to create a market leader in social messaging, including the acquisition of Synchronica Plc., an AIM/ TSX dual listed mobile social platform provider. Prior to joining Myriad Group, he was Chief Financial Officer at Aircom International, a mobile network software provider and Magic4, a mobile phone messaging software provider. “James brings to Socialbakers an outstanding track record and deep expertise as a serially successful CFO of dynamic technology businesses,” said Rezab. “In particular, his knowledge of establishing and growing profitable and sustainable global, multi-site operations will be invaluable in helping Socialbakers accelerate its growth worldwide.” “Socialbakers is a truly international company with a market leading social media analytics platform and an outstanding client base of the world’s biggest brands,” adds Bodha. “I am excited to be joining such an ambitious, highly talented team and look forward to helping the company scale operations to achieve its aggressive growth strategy.” About Socialbakers: Socialbakers.com is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 160 employees located in 10 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics company. Related articles: Rob Schatzel Named Head of Sales in North America for Socialbakers Global Social Media Analytics and Measurement Platform – With Over... Demand Media Appoints Mandalay Entertainment Chair Peter Guber and Omniture Co-Founder Josh James to Board of Directors Visionary Studio Executive and Serial Technology Entrepreneur Appointed as Independent... DoubleVerify Announces Appointment of New CFO New York – DoubleVerify, the worldwide leader in online media...

Discovery Communications is targeting young male viewers who are interested in science and adventure with its new online netw -More-