Advertising

Email and search continue to drive the most referrals to ecommerce sites, according to Q1 2013 data from website optimization company Monetate. But word-of-mouth through social media does influence purchases, despite a lack of last-click attribution for the channel. After analyzing more than 500 million online shopping experiences, the Ecommerce Quarterly report found conversion rates [...]

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Global Radio is in discussions with the Competition Commission, after the competition authority upheld its provisional ruling that Global's £70m merger with GMG Radio could lead to higher ad prices.

This week, Thomas Laranjo, managing director at launch and growth media specialist Total Media, readies a big pitch, prepares to speak at Media 360 and enjoys the hospitality at Lords a little too much. Is this really the best week to give up smoking?

Grand Visual has hired Ben Putland as production director and Jeremy Taylor as account director.

Microsoft is touting its next generation Xbox One console as the "ultimate all in one home entertainment system", but the jury is out on whether it will prove quite as revolutionary as the brand hopes.

Research from the Pew Research Center points to how Twitter isn't perceived by some teens as a social network in the same way as Facebook or LinkedIn.

Advertising Agency: Herezie, Paris, France Executive Creative Director: Andrea Stillacci Copywriter: Eva Ho Art Director: Ali Al Sabbah Agency Producer: Barbara Vaira, Louise Trojani Account Supervisor: Julien Quidor Dit Pasquet Head of planning: Luc Wise Producer: Sylvaine Mella, Stink Director: Arie Elmaleh D.O.P: Pierre Edelmann Lighting: Jeremy Fossoud Editor: Eric Jacquemin Editing Company: Firm Music/Artist/Title: Bea Parks, Garo Nahoulakian, Rockabilly Sweet Shop Sound Design/Arrangement: Le Chant Des Sirenes Post Production: Firm

To create business, to stimulate creativity and help customers beat the crisis, BEING France and Bergère de France, the leading French spinner, created the first ever customer-generated wool coupon. Customers were invited to pick one of 4 coupon designs (-5%, -10%, -15% and -20%) from a brochure, use their cast-off yarn to knit the coupon according to their level of expertise, and bring it back to their Bergère de France boutique to get the discount on their next purchase. “The better you knit, the more you save.” Advertising Agency: BEING, Paris, France Chief Creative Officer Alasdhair Macgregor Hastie Creative Director: Thierry Buriez Art Director: Nicolas Comastri Copywriter: Jérémy Jamet

Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.