Advertising

Advertising Agency: Salles Chemistri, Sao Paulo, Brazil Creative Directors: Hugo Rodrigues, Alessandro Cassulino Creative: Alessandro Cassulino, Alexandre Abrantes, Rodrigo Panucci, Sérgio Matsunaga Account: Marcos Vinício Pizzetti, Paula Schubach, Elis Adami, Anabelly Cardoso Directors: Alex Miranda, Daniel Baccaro

Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.

Vizeum UK has hired Mindshare managing partner Ben Sutherland as its head of performance, replacing David Beale.

Jo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Family as the head of technology and content search.

Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.

Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.

The Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com.

Droga5 New York has a new "No Bollocks" poster for Newcastle Brown Ale. VIEW OUTDOOR

New ad posted: Coca-Cola: Intruder #ad