Yahoo's planned acquisition of Tumblr brings it "coolness," young demos, and mobile eyeballs. The deal, reported at $1.1 billion, is Yahoo's Instagram -- even with aging Flickr already aboard. From here, this acquisition may also be a ne...
Yahoo's planned acquisition of Tumblr brings it "coolness," young demos, and mobile eyeballs. The deal, reported at $1.1 billion, is Yahoo's Instagram -- even with aging Flickr already aboard. From here, this acquisition may also be a new, strategic move into "identity." Yahoo Mail used to be the portal's identity magnet, but product development neglect and brand issues blew [...]