Advertising

PETA launches its latest public education message in its ongoing efforts to raise awareness among the entertainment industries about the abuses great primates suffer when "trained" to appear live in commercials, programs or films. The initiative - "Take the Great Ape Pledge" - launched last year. VIEW THE SPOT

Today's tempest in a teacup comes to us courtesy of NYC-based Frames Bowling Lounge which wants to make a big deal out of the fact the New York Times has pulled one of its ad banners because it's too racy. The ad banner shows a woman lying on a pool table (because, of course, all women do this) along with the copy, "Gentleman, It's Playtime" (because, of course, all men understand hot blonds who lay on pool tables want to have sex). Frames claims The Real Deal, New York Post and Village Voice are running the ad without complaint. There was a time we'd trash the New York Times for being such a prude but this time around we applaud them for helping to rid the world of cheesy advertising with no redeeming qualities.

The new smooth taste of Silk Soymilk and Silk Iced Latte shouldn't be defined by the brand, but by the people who drink it. Silk selects one fan description per week, and produces unique content based on the user's submission. Descriptions are chosen on their creative merit and how they represent the Silk brand. Selected and produced entries are used for Silk advertising content. VIEW THE ICE CARVER SPOT VIEW THE DANCER SPOT

This latest campaign from W K Portland and Nike puts people including Roger Federer against their ultimate opponents. The winner? Free Footwear... VIEW THE FLY SWATTER SPOT VIEW THE TOY CLAW SPOT VIEW THE CAT FLAP SPOT

Mozilla, maker of the Firefox web browser, must fix three areas within its third-party-cookie-blocking patch before it can be rolled out to users, according to Stanford graduate student Jonathan Mayer, who developed the patch. The problematic areas involve “underblocking,” i.e., inadvertently allowing unwanted tracking cookies past Firefox’s cookie blocking patch, Mayer explained in a blog [...]

Applegate, the leading brand of natural and organic meat, was founded 25 years ago with a mission to "change the meat we eat." Last summer, Applegate launched a campaign focusing on one iconic type of meat in particular: the hot dog. VIEW THE SERIOUS PRESERVATIVES SPOT VIEW THE JUNIOR SPOT

Short online videos illustrate New Belgium Brewing's new tag, "Pairs well with people." Four 15 second address how to: "make, youself more attractive" "friend someone, unfriend them," "make up," and "expand your social network" (not shown). A bottle or glass of New Belgium's flagship Fat Tire Ale is the solution in all cases. VIEW THE MAKE UP SPOT VIEW THE FRIEND UNFRIEND SPOT VIEW THE ATTRACTIVE SPOT

When MJZ Director Rupert Sanders and Grey New York needed high-end VFX to bring a World War II epic, a medieval fantasy battle, and a bit of science fiction together in a new spot for DIRECTV, they turned to the team at MPC. The spot is a showcase of MPC's impressive skillset and resources. The LA office led a team that included artists across MPC's global family of studios, taking the project from rough concept design to photo-real rendering to flawless compositing. VIEW THE SPOT

Who babysits the babysitter? In a new video promoting the American Red Cross' Babysitting Basics online course, Tool Director Erich Joiner takes viewers through a tour of worst-case scenarios for childcare amateurs and parents alike. VIEW THE SPOT

Each year Amnesty International is organising writing marathons for people to write letters to ask for the liberation of prisoners. To encourage people to write they used pencils and pencil sharpeners to illustrate the problem. Finishing it all off with a brilliant commercial. Company: Amnesty International Agency: Cossette, Montréal Country: Canada