Whenever people would look for bars, nightclubs or restaurants on Google Maps, their route would be abruptly interrupted by weird icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a pub...
Whenever people would look for bars, nightclubs or restaurants on Google Maps, their route would be abruptly interrupted by weird icons. Trees, street post and fire hydrants would appear in the middle of the route leading people to a public awareness message. The message told them their journey could be changed dramatically if they would drink and drive.
Company: Alerj
Agency: Staff Brasil, Rio de Janeiro
Country: Belgium
