In 2012, Samsung began its familiarity strategy. It’s hard to miss a newer Samsung phone on the streets because they all have that definitive look. Plastic rounded body, usually in white, the devices were basically mini or maxi Galaxy S3...
In 2012, Samsung began its familiarity strategy. It’s hard to miss a newer Samsung phone on the streets because they all have that definitive look. Plastic rounded body, usually in white, the devices were basically mini or maxi Galaxy S3 versions. This design philosophy was then transferred to Samsung’s tablets, like the Samsung Galaxy Note 8.0. Samsung is able to churn out a lot of devices aimed at a lot of niche markets and then observes to see which can become hits. This is of course how the Galaxy Note range came to fruition, but now Samsung is taking its familiarity strategy one step further. Galaxy S4 – the strategy continues The Galaxy S4 already incorporates many similarities with its sibling, the Galaxy S3, both in physical design and software. This means that there was already a familiarity from the S3, or any Samsung smartphone from 2012 for that matter, and people would be more inclined to buy something they were already familiar with. This was extremely successful for Apple’s iPhone as the device became almost synonymous with the word smartphone. Of course now the market is much more different. However Android still has a brand recognition problem. Surveys have shown that the Galaxy brand is becoming more recognised than Android, and this could develop into a problem for Google. Are people buying Samsung smartphones for the Google services, or the Samsung Galaxy brand? Galaxy S4 Mini – mini phone big plans Samsung gets it, there are some people who are simply not inclined to learn hand gymnastics, or prefer a smaller phone for other reasons. So with the Galaxy S3 Mini, Samsung attempted to accommodate those people, with a smaller version of the extremely popular Galaxy S3. Of course those in the know would remember that the Galaxy S3 Mini was merely a shadow of its big brother. But thanks to the familiarity and brand recognition it was a good seller. A good enough seller, it seems, that Samsung is interested in making a successor in the form of the Galaxy S4 Mini, or at least that’s what plenty of reports claim. What the Galaxy S4 Mini means is that Samsung sees a smaller form factor a big enough reason for people to choose a particular smartphone model, even if they have to skip out on the latest and greatest specs. That allows Samsung to leverage the S4 brand and enables it to sell a lot more smartphones than it normally could have, had it blessed the S4 Mini with a name like Galaxy Pop, for example. This leaves Samsung prone to its strategy backfiring, if Samsung is serious about the smaller form factor, why doesn’t it invest enough money to make the S4 Mini a legitimate competitor to the iPhone 5? That way Samsung could control all three points of the smartphone market in a three pronged attack. The Galaxy S4 Mini for the smaller form factor, the Galaxy S4 for the middlers, and the Galaxy Note 3 towering above the rest. Unfortunately if the rumored specs are anything to go by, the Galaxy S4 Mini will be nothing but a mid-range phone with a famous name. A smartphone with a great camera, there’s an S4 for that The S4 is no longer a single smartphone it seems, it’s a legion of handsets to cover your every need. So if you want to dump your DSLR, but simply aren’t satisfied with the pictures that smartphones produce, you should know that Samsung reportedly plans on introducing a variant of the S4 to please those who take pride in the pictures they take. Not a lot is known about the Galaxy S4 Zoom, but it is rumored to include a 16-megapixel camera with optical zoom. Whether or not the camera will be good enough to make people get rid of their DSLRs, is a question that is yet to be answered. Although, a purported photograph taken with the Galaxy S4 Zoom has made its way to the Internet and is down below for you to behold. A tweaker not a tweeter, there’s an S4 for that The Galaxy S4 Google Edition certainly raised eyebrows, and in some circles clouded the definition of a Nexus device. Sams