You know how the internet can be...one minute you're looking at pictures of cats and the next one you're reading the Incomplete Manifesto for Growth from Bruce Mau Design and you find yourself nodding your head in agreement, stopping to ...
You know how the internet can be...one minute you're looking at pictures of cats and the next one you're reading the Incomplete Manifesto for Growth from Bruce Mau Design and you find yourself nodding your head in agreement, stopping to ponder the veracity of "Creativity is not device-dependent" and generally thinking this is an incomplete manifesto. (How could you limit it?) This then is what they had to say:
Allow events to change you.
You have to be willing to grow. Growth is different from something that happens
to you. You produce it. You live it. The prerequisites for growth: the openness
to experience events and the willingness to be changed by them.
Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not
necessarily good. Growth is an exploration of unlit recesses that may or may
not yield to our research. As long as you stick to good you’ll never have real
is more important than outcome.
When the outcome drives the process we will only ever go to where we’ve already
been. If process drives outcome we may not know where we’re going, but we will
know we want to be there.
Love your experiments (as you
would an ugly child).
Joy is the engine of growth. Exploit
the liberty in casting your work as beautiful experiments, iterations,
attempts, trials, and errors. Take the long view and allow yourself the fun of
failure every day.
The deeper you go the more likely you will discover something of value.
The wrong answer is the right answer in search of a different question. Collect
wrong answers as part of the process. Ask different questions.
A studio is a place of study. Use the necessity of production as an excuse to
study. Everyone will benefit.
Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment.
John Cage tells us that not knowing where to begin is a common form of
paralysis. His advice: begin anywhere.
is a leader.
Growth happens. Whenever it does, allow it to emerge. Learn to follow when it
makes sense. Let anyone lead.
Edit applications. Ideas need a dynamic, fluid, generous environment to sustain
life. Applications, on the other hand, benefit from critical rigor. Produce a
high ratio of ideas to applications.
The market and its operations have a tendency to reinforce success. Resist it.
Allow failure and migration to be part of your practice.
Desynchronize from standard time frames and surprising opportunities may
Cool is conservative fear dressed in black. Free yourself from limits of this
Growth is fueled by desire and innocence. Assess the answer, not the question.
Imagine learning throughout your life at the rate of an infant.
The space between people working together is filled with conflict, friction,
strife, exhilaration, delight, and vast creative potential.
Intentionally left blank. Allow space for the ideas you haven’t had yet, and
for the ideas of others.
Strange things happen when you’ve gone too far, been up too long, worked too
hard, and you’re separated from the rest of the world.
Every object has the capacity to stand for something other than what is
apparent. Work on what it stands for.
careful to take risks.
Time is genetic. Today is the child of yesterday and the parent of tomorrow.
The work you produce today will create your future.
If you like it, do it again. If you don’t like it, do it again.
Hybridize your tools in order to build unique things. Even simple tools that
are your own can yield entirely new avenues of exploration. Remember, tools
amplify our capacities, so even a small tool can make a big difference.