Where did the names of Volkswagen’s Passat, Golf, Scirocco, Polo come from? What is their meaning? For four decades, it was shrouded in mystery. Forty years later, a famous former Volkswagen CEO, Dr. Carl Hahn, and his illustrious former...
Where did the names of Volkswagen’s Passat, Golf, Scirocco, Polo come from? What is their meaning? For four decades, it was shrouded in mystery. Forty years later, a famous former Volkswagen CEO, Dr. Carl Hahn, and his illustrious former sales chief, “WP” Schmidt, help TTAC get to the bottom of an unsolved question,
Some of the worst performers in the truth department are the gossip press and the automotive media. A good deal there simply is phantasy. Knowing well that no-one will complain or check, bogus new product plans are being published. The large-scale availability of cheap 3D rendering software (here is how it’s done) and of WordPress turns this disease into a pandemic.
Most of these lies come and go. Some stay and turn into history. A dark chapter of automotive history falsification is about the names of the new generation of cars that, in the early 1970s, rescued Volkswagen from the brink and that helped turn VW into the powerhouse it is today: Passat, Golf, Scirocco, Polo.
There is so munch nonsense written about those names, that we had to go to the very top, and ask the people who decided these names 40 years ago.
Before the Volkswagen Passat came out in 1973, all Volkswagen were sold by the number: VW 1200, VW 1303, VW 1600 and so forth. Then came a car called “Passat.” Although nothing was ever officially published, everybody in Germany was convinced that the car was named after the same named trade wind. It had to be.
A year later came two new cars, the Golf, and the Scirocco. The latter is another famous wind. It is called Qibli in Africa, it changes to Scirocco in Italy, and after it crossed the Alps, it is called Föhn and becomes famous for causing headaches and distracted driving in Munich and surroundings.
In Germany, and especially at Volkswagen, everything supposedly goes according to plan and has a system. There was no system announced, so a system was fabricated. Passat, Scirocco: It had to be winds. But where did the Golf fit in?
Even before the Golf appeared, a German auto magazine wrote that the car, following the supposed wind logic, was originally named “Blizzard.” According to the report, an Austrian ski manufacturer with the same name they objected, and instead, the car was named Golf. Or so the apocryphal history says. That story has been written in many books and magazines, and it is wrong. If you believe the story, you have been snowed.
A little research in the annals of the German Patent and Markenamt would have shown that, before the Golf arrived, the name “Blizzard” was trademarked for products like floor cleaners, perfume, even for socks. There was no entry for cars. In 1973, there wasn’t even one for skis.
The ski trademark was registered half a year after the introduction of the Golf, on October 31, 1974. Most likely by a now highly alarmed Blizzard ski maker, who had not bothered before, and who had read the stories about them allegedly blocking the name for the Golf. What’s more, the Blizzard trademark for cars remained up for grabs until 1979, when a company called Toyota Jidosha Kabushiki Kaisha of Toyota, Aichi, Japan, took the Blizzard trademark in Germany. Yes, that Toyota. The mark was used for a luckless Toyota Blizzard, a small Daihatsu-built pocket Jeep. Toyota abandoned the mark in 2010, if you want Blizzard for a car, you most likely will get it.
After Passat, Golf, and Scirocco came the Polo. Its naming still causes great apprehension: Where is the wind? Future cars by Volkswagen had wind names (Jetta, Santana, Vento, Bora,) therefore, members of the media decided that all Volkswagen cars must have wind names, somehow. This leads to the fact that today, Wikipedia, while citing reliable sources, can claim that “the Golf name is derived from the German word for Gulf Stream and the period in its history when VW named vehicles after prominent winds.”
Never mind that a gulf stream is no wind, but an ocean current. According to Wikipedia, the Polo is named “after Polar Wind