Bill was a struggling copywriter with a big idea. He’d spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients, but the results of his work were often not worthy of comment. He’d had e...

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic...

At the 1961 Masters Tournament, Arnold Palmer held a one stroke lead over Gary Player as he walked off the 18th tee.  On the trip up the fairway he allowed himself to talk to a friend who congratulated Palmer on his win. Even though Palm...

You want to become a better writer. I know this because you’re reading Copyblogger. I also know that you fear becoming a better writer. This I know because you must change to become better, and to fear change is to be human. But wh...

You don’t usually envision a poet engaging in a pistol duel — let alone twenty-nine — but that’s exactly what Alexander Pushkin did. His last duel proved fatal. Sadly, as long as there are two people on earth, t...

At this point, we hope you’re seeing how content marketing can transform an online business into a runaway success story. It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar ...

This week on The Lede … Why Are You Waiting to Get Picked? How to Accomplish More by Doing Less Why “Digital First” is Better Why Weirdos Get Ahead at Work Louis C.K. on Patience in Building Your Platform Want to grab...

If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article. Here’s the st...

I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice. I’ve been watching this day creep...

I think everyone who has ever wanted to write a book has dreams about what publication day will be like. So far, mine has involved exactly zero groupies and parades, but it’s still been nice. I’ve been watching this day cree...