Are you missing a critical social media KPI? 'Social media disconnects', or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn't a term in many marketers' vocabulary. Perhaps ...

Taobao is China’s largest online shopping platform and today is its 10th birthday, so what better way to commemorate the occasion than an infographic? According to the stats, in 2013 the Chinese are expected to spend more than £177 bill...

Here are some of the most interesting digital marketing stats we've seen this week. Stats include UK adspend, barriers to optimization, the digital jobs market, social logins in ecommerce, mobile adspend and the increasing amount of tim...

After this post rounding up some of our case studies, articles and reports on social media, I thought I'd steal Andrew Warren Payne's idea and do the same for ecommerce. We have written a lot on ecommerce since the blog launched, but he...

Just 38% of businesses believe that their content management system (CMS) helps to deliver a brand-enhancing digital presence, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing. The report also shows tha...

Often when you perform a search, Google will incorporate current relevant news stories within the search engine results pages under the heading ‘News For’.  For sites that carry any sort of news, these news results are an excellent opp...

A well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.   There are a number of ap...

When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts.  Don’t get me wrong—some in ...

Only 50% of Australia's biggest companies use social media to talk to their customers and it seems many would prefer their customers didn’t talk back, according to findings from a new report.  Econsultancy has often written about how co...

Last week we wrapped the second of our Integrated Marketing Week (#IMW13) video expert series via a Google+ Hangout. The hangout featured  Tom Cunniff from ANA Digital Marketing Committee, Jim Sterne of eMetrics Marketing Optimization ...