As an e-commerce company, you know the true value of cross-selling is to increase the amount customers spend during a visit on your site. You've heard the stats that prove cross-selling is a tactic that should be analyzed and tested. You...
score: 1 42 minutes ago
Code and Theory hired John Gilles as its director of new media. CraveOnline announced the appointment of Mike Bender as SVP of sales. DG announced that it plans to adopt both Ad-ID and EIDR open-standard video asset identification reg...
score: 1 42 minutes ago
B2B marketers have been feeling hungover for years. Why? They continually blanket the web with their offers and messages in the hopes of magically getting impressions in front of their target audiences -- which isn't necessarily the prob...
score: 1 about 23 hours ago
Most CMOs today have business backgrounds, not marketing It's becoming less important for the CMO to have actual marketing experience. More and more, companies are looking to incorporate business leaders into different roles so they can...
score: 1 about 23 hours ago
Why is content orchestration needed across the organization -- all departments included, no exceptions? Here's a recent example of a near-missed opportunity. The client recently launched a content marketing initiative, one that's rich i...
score: 1 2 days ago
For more iMedia coverage of the 2013 Digital Content NewFronts, click here. view full article | Add a comment
score: 1 2 days ago
First impressions are everything, and in-app mobile banner ads are no exception. In just a few seconds, your banner ad will speak volumes to potential users. With mobile banner ads for an app, you benefit from less competition on the pub...
score: 1 2 days ago
Big-agency employees make the best entrepreneurs Once upon a time, everyone was starting a small agency. Big agencies were looked at as massive, corporate, and lacking in creativity. Yes, small agencies were great, but the successful on...
score: 1 3 days ago
The trend of "cocooning" is changing the way we reach consumers. Who are these cocooners exactly? They are a growing part of the population choosing to spend time at home occupied by activities such as watching TV, using the internet, or...
score: 1 3 days ago
For more iMedia coverage of the 2013 Digital Content NewFronts, click here. view full article | Add a comment
score: 1 3 days ago