Previously, we discussed how over-targeting can potentially cause a loss for the advertisers in terms of lost conversions and missed learning opportunities. We explored how Grouping and Referring are the first two things we should consid...
Ever the publicity hound, Sen. Chuck Schumer, who obviously has no idea what additive manufacturing actually is, came out big and strong against "stomach-churning" 3D printed plastic guns last week.
Today's driver is faced with a variety of natural distractions during any stint behind the wheel. These can include anything from someone in the backseat talking to them, an object off the road or eating while driving. But use of a cell ...
I'll admit it. I'm a fan. I not only watch The Walking Dead and Game of Thrones, but I read the recaps and lurk on the boards after each episode. I read all the Harry Potter books (more than once) and have seen all the movies (more than ...
There are tons of channels out there for your brand to be a part of. So it's no surprise that many brands choose the "less is more" approach and stay within one or two specific digital marketing realms. However, now that we have essentia...
Just as it has impacted other industries, technology is dramatically changing the media landscape. Programmatic media has risen in recent years, driven by the need for publishers to sell unsold remnant inventory and for advertisers to sc...
