In a reflection of the key role that location plays in mobile, Facebook is reportedly close to paying up to $1 billion to acquire Waze, a navigation application that lets drivers build and use live maps, as well as browse real-time traff...
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NEW YORK – A Bloomin’ Brands executive at the 2013 MMA Forum said that a recent foursquare campaign in Richmond, VA, that was part of a marketing program with NASCAR resulted in more than 600 check-ins and is likely to be rolled out nat...
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Microsoft is reportedly offering to pony up $1 billion for the digital assets of Nook Media, including its ebooks, ereaders and tablets offerings, as the software giant looks to ramp up its mobile strategy.
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Mobile Commerce Daily today - Home Depot exec: Mobile allows access to an endless aisle; Groupon edges closer to replacing email with mobile as main transaction driver.
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NEW YORK – A Time Inc. executive at the 2013 MMA Forum said that mobile’s opportunity for the publisher revolves around creating great contextually-relevant content and finding new advertising opportunities with creative.
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NEW YORK – Mobile continues to play a big role in marketing strategies and new technologies such as Google Glass, as well as relevant and personalized content are top priorities this year, according to attendees at the 2013 MMA Forum.
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Luxury Daily today - Cartier bolsters bridal marketing with solo app sponsorship; Chanel challenges short consumer attention span with brand film.
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By Valerie WilliamsonHow do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.
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Velti, one of the leading mobile advertising and marketing technology firms worldwide, cut an estimated 200 employees from its workforce a couple of weeks ahead of its first-quarter earnings call on May 13.
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Mobile needs to play a key role in advertising strategies to reach consumers with a contiguous message throughout their day, according to the chief marketing officer of Daily Mail's Mail Online.
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