Paid search marketing – impact on consumer purchasing? We are highlighting this Infographic as it gives some good tips on how to reach your consumers, their buying process and the mobile devices which they prefer to use. It’s...
score: 1 about 13 hours ago
Clickthroughs vs View-throughs – when do consumers interact and purchase? Steelhouse carried out a research study, looking at various sources, to address the myth on ‘ view-through attribution’. Asked yourself the quest...
score: 1 about 16 hours ago
Interview with Paul Cotton from K2uno on Tealeaf solutions We recently interviewed Paul Cotton, Managing Director of K2uno who are an advanced Business partner of IBM, specialising in applying Tealeaf CEM solutions to optimise the custom...
score: 1 1 day ago
8 Success Factors for Developing a Global Strategy presented for iLive 2013 in Riga, Latvia, May 2013. Creating a Winning Digital Stategy from Dave Chaffey
score: 1 1 day ago
Retention techniques to support your online marketing strategy For any digital marketing strategy or integrated digital communications plan, having a set of objectives and clear strategy behind your plan is essential for the success of w...
score: 1 2 days ago
Reaching global customers through your WordPress blog or company site WordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It’s now used by over 60 million websites wo...
score: 1 3 days ago
No time to Tweet is an excuse, but make sure you have a plan Do you suffer from ‘tweeters block’? Do you find yourself trawling through dozens of websites trying to find something relevant to say to your audience? If the answ...
score: 1 3 days ago
Merchants Double Google Shopping Traffic between Q4 2012 and Q1 2013 May 2013 Update – continued growth in Google Shopping Traffic in the US Each quarter, CPC Strategy rates the top comparison shopping engines including Google Shop...
score: 1 3 days ago
The One Infographic About the Digital Revolution You Need to Understand I really like this infographic, it reveals why marketing is so much more complicated than only 5 years ago, in one fantastic visual. The implications for managing ma...
score: 1 3 days ago
What makes a good ecommerce landing page? So, what does make an effective landing page for an Ecommerce site? Well, I’m going to give a typical consultant’s answer – “it depends“; on the campaign and your goal for the landing...
score: 1 4 days ago