I get several hundred pitches a week from well-meaning PR people. Conversations with other bloggers suggest this is the norm, so now it is as tough to reach a blogger as it is to reach a mainstream journalist. It may be even more diffi...
score: 1 32 minutes ago
Gareth Fairhurst, a local councillor on Wigan Council, has used online communications and social media, including his blog, Twitter @cllrgwfairhurst, and Facebook to communicate with his constituents in Standish, a village in Greater Man...
score: 1 6 days ago
I'd like to nominate the English-language edition of the Tokyo 2020 Candidate City website as the worst English-language site in the world. The site is built in support of bringing the 2020 Summer Olympic Games to Tokyo. Where to st...
score: 1 10 days ago
I'd like to step way, way back and look at the big picture of where we are today with our ongoing communications revolution. This is not a view, to use the cliché, from 30,000 feet. It's the view from 1,000 years into the futur...
score: 1 13 days ago
My friends over at HubSpot published a deck on Slideshare called The HubSpot Culture Code: Creating a Company We Love. The presentation deck started out as an internal document years ago (it doubles as the company handbook). As a compa...
score: 1 18 days ago
Last night I finished my advance readers' edition of The End of Big: How the Internet Makes David the New Goliath by the super-smart Nicco Mele. The book releases here in the U.S. on April 23, 2013. I enjoyed Nicco's important b...
score: 1 24 days ago
With all the talk about the Oreo Super Bowl newsjacking juggernaut, many people think that newsjacking, the art of injecting your ideas into a breaking news story is only for consumer brands. Joe Chernov vice president of marketing at ...
score: 1 27 days ago
I'm always fascinated by organizations that embrace brand journalism, hiring reporters to create content that serves as marketing and public relations. For almost a decade, I've recommended that companies of all kinds model their...
score: 1 29 days ago
With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s been there and done that....
score: 1 about 1 month ago