On April 29th this year, just after the draft, our BTB Twitter account reached 10,000+ followers through the heroic efforts of our own KD Drummond, who mans the BTB account. Two years ago, in May 2011, we had 2,729 Twitter followers, a ...
On April 29th this year, just after the draft, our BTB Twitter account reached 10,000+ followers through the heroic efforts of our own KD Drummond, who mans the BTB account. Two years ago, in May 2011, we had 2,729 Twitter followers, a year earlier, in May 2010, those numbers stood at 1,631 followers.
Social media, and Twitter in particular, has changed the way fans interact with the NFL and its players. Social media has ramped up the NFL experience to an entirely different level. Twitter, for better or worse, is now the number one source of breaking news in the NFL. Adam Shefter for example has 2,277,300 followers on Twitter, which is four times more than any single NFL team.
Which just goes to show that the NFL and the individual teams still have a long way to go. All 32 NFL teams combined have about 8.6 million followers on Twitter. Christiano Ronaldo of Spanish soccer club Real Madrid alone has 18.3 million followers, the most of any professional athlete. His teammate Kaká is second with 15.4 million followers in a top ten that features eight soccer players and two basketball players - LeBron James (8.2 million) and Shaquille O'Neill (7.1 million) - but no NFL players.
In terms of raw numbers, NFL teams look a lot better on Facebook, where all teams combined have accumulated about 52 million Facebook Likes. But even the Dallas Cowboys, with 5.4 million the most 'liked' NFL team, pale in comparison to the European Soccer titans (In order: 1. FC Barcelona, 42.5 M; 2. Real Madrid, 38.2 M; 3. Manchester United, 33.5 M; 4. Chelsea FC, 17.0 M). The most liked North American professional team, the Lakers, weigh in with 16.3 million Facebook likes.
The table below ranks the NFL teams according to the reach they generate in three categories. Here's what I looked at:
Facebook Likes: Number of Fans on each teams' official Facebook page.
Twitter Followers: Number of Followers as shown on a teams official Twitter site.
Home Page Traffic Rank: Traffic rank among all US internet sites for the official team homepage (as listed on NFL.com) according to Alexa.com, who compute the average daily visitors and pageviews over the last three months to arrive at their ranking.
Aggregate Rank: Average NFL rank across Facebook, Twitter and Internet Traffic. (E.g. Cowboys are ranked No. 1 on Facebook, No. 1 in Internet Traffic and No. 3 on Twitter for an aggregate rank of 1.7)
Social Media Reach by NFL team (click on column headers to sort)
Team Facebook Likes Twitter Followers Traffic Rank Aggregate Rank
Cowboys
5,386,136
561,901
2,520
1.7
Steelers
4,857,191
540,197
6,370
5.3
Patriots
4,021,221
595,763
8,915
8.0
Packers
3,466,421
458,687
3,854
4.0
Saints
2,937,804
318,835
20,677
15.0
Bears
2,703,552
300,905
4,615
6.7
Giants
2,646,175
454,883
5,994
7.0
Eagles
2,026,429
295,551
3,290
7.0
Raiders
1,895,402
253,098
9,897
14.3
49ers
1,845,052
392,750
5,155
7.3
Colts*
1,675,224
224,486
14,626
18.3
Broncos
1,525,459
275,878
8,780
14.3
Jets
1,495,812
581,180
10,375
12.3
Ravens
1,477,465
331,750
5,321
9.3
Vikings
1,419,857
218,432
6,371
15.3
Dolphins
1,321,057
219,054
6,409
15.7
Chargers
1,214,819
204,908
7,085
17.7
Redskins
1,105,949
210,629
8,587
19.0
Falcons
1,018,056
221,297
6,248
15.3
Seahawks
865,370
225,469
6,665
16.0
Texans
857,468
249,286
14,467
20.7
Lions
857,101
221,705
8,083
18.7
Chiefs
664,231
156,750
12,784
24.7
Bengals
642,901
164,680
7,652
21.0
Browns
633,039
161,388
13,942
25.0
Panthers
570,567
157,833
15,205
26.7
Buccaneers
547,475
116,022
12,792
27.0
Cardinals
545,195
52,370
10,528
27.7
Titans
525,376
127,628
28,054
29.7
Bills
432,678
157,038
5,380
21.0
Rams
414,672
115,871
16,911
30.3
Jaguars
307,681
82,509
7,495
26.0