Extreme Sports

Massimo has been putting in work lately and has a new part dropping on Thrashermagazine.com this Wednesday 6/19. Check the trailer for ‘Stoops Mom’.

KILLSPENCER Silverlake.  KILLSPENCER are rad but we’ve not spoke about them enough. They make some of the nicest and most enduring carry pieces around (with a price tag to match) and just generally are a great brand to watch evolve. This month saw them move into a new space which also doubles as a shopfront in Silverlake, CA. Did you know KILLSPENCER make all their product in LA – pretty much out of this workshop actually. While you can roll into the store and pick something off the wall, definitely encourage you to, you can also waltz in and get something custom ordered too. Need a backpack tailored to your height challenges? What about a phone cover for your Nokie 6872? Either way, these guys are running a Bespoke program that will be worth lining up for. For now tho, take a look at the inside of the setup. Check out more on KILLSPENCER And say thanks to Acquire for the shots. KILLSPENCER® Silverlake 2522 West Sunset Blvd Los Angeles CA 90026 Tel. 213.484.0888

#magnacarta This is kinda nuts and takes the concept of branded content to new levels. Samsung and Jay-Z have jumped into bed for a new twist on endorsement/branded content with his new album release (4th July) – Magna Carta Holy Grail. Branded content isn’t anything new really, you see it a lot all over the joint, Signature Films are one example sure, but this example from Jay-Z and Samsung is at the top of the pile. Why? Along with Samsung using Jay in parts of their marketing, etc they’ve also gone and purchased 1 million copies of Jay-Z’s coming album (at $5 each) and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. Can u imagine selling $5mil of something before anyone has seen/heard/touched anything? That’s some smart thinking right there from Mr Carter. Apparently it’s all part of a bigger endorsement deal between the two, Jay was just smart enough to leverage the deal to hit new customers and not just be a billboard – it’s almost the opposite, is Samsung the billboard in this instance? Samsung are leveraging Jay to access a whole new audience and just look around the net at all the sites/people talking about this exercise – it’s probably already half way to paying for itself via media earned. It’ll be interesting to see how Samsung roll out their plan – new product on July 4th? headline sponsor for world tour of #magnacarta? I’m not entirely sure what I’m trying to communicate here, but what’s happening is both really impressive and interesting. Maybe I’ll come back and write more about when my brains working but for the first time since smartphones became reality I’m wanting a Samsung for no other reason than to be a Jay-Z groupie and get the album first (minus any leaks of course). Anyway, once you’re down watching the clip, head over to the Magna Carta site. One thing’s for sure, album roll outs are becoming a whole lot more interesting this year – Daft Punk, Kanye and now Jay – all doing new things in an old space. All three have been on the offensive rather than defensive with activations that align with and embrace the youth of today —  my buzzword usage there was real strong, haha

Converse Get Loud Last week, Sydney Got Loud with The King Khan & BBQ Show and Palms. There was too much alcohol to drink, lots of bad breath (pepperoni pizza) and it seemed like a mashed up sweaty pit of a good time. Upcoming events are filling fast. Get to converse.com.au/music to secure your free tickets – Melbourne’s got a show, Brisbane got’s a show, so too does Auckland, Perth and even Adelaide… Oh and there’s way more photos of people eating pizza, bugging out, drinking rum and generally having an amazing time over at the Converse Australia Facey page.

Publish & Extra Butter California’s Publish and New York’s Extra Butter kick off their summer with a new collaborative project: The Snakeskin Jogger Pant. Can’t say I’d heard much more than a few whispers about EB previously, obviously I need to google them now and find out more – as do you. Inspired by the Year of the Snake, Publish and Extra Butter pushed the envelope to create something that only they can get away with. This unique creation is made of lightweight twill with a printed snakeskin pat tern in a light cobra brown color. The pants are ideal for comfort all summer long. Releasing June 18th, The “Martin” Snakeskin Joggers will only be available in-store at Extra Butter and online at Publish

TCSS. Autumn ’13 Lookbook. We showed you it all flat laid looking kinda boring last week, since then we got our hands on some lifestyle imagery! Movement! Backdrops! Oh and we also found out that the range was Autumn, not Winter as we incorrectly guessed. So, um, yeah, this is a run of lifestyle images for the Autumn Collection from TCSS. Lookbooks are much better than flat lays, you can see how the garments fit, possibly a better idea about colors, even some ideas on how to wear/merch it up. Oh and it gives us another go with more content, gotta love an easy post. More at TCSS.

Converse. The Simpsons.  Converse are fast becoming the new Vans here, two posts today.. Kinda hectic, but both worth it – Simpsons! Converse just announced a new collaboration with the longest running scripted show in television history, The Simpsons. Marking the show’s first ever footwear collaboration, The Simpsons Chuck Taylor All Star collection will feature custom graphics specially chosen for the collection in styles available for the entire family. The Simpsons Chuck Taylor All Star collection features colorful screen printed graphics on styles available for fans of all ages. Men get the Homer shoe, kids (and adults) get Bart. And I think the family kicks are sized for everyone, but that doesn’t mean you should, as a family, all wear them at the same time.. The Simpsons Chuck Taylor All Star collection will be available at  Converse retail stores (Converse.com) beginning June 15, 2013 for $37 – $65.

Think you’re artistic? Know how to use Sharpie pen, Poscas or Adobe Illustrator? Keen snowboarder? Well, the guys at Electric could be looking for you to design their new limited edition Mashman styled helmet. In the process, you’ll score yourself one of your very own designed products and a 2013/2014 lift ticket to the mountain of your choosing (and no, Magic Mountain can’t be one of your choices). The winner will be announced on July 15th so you’ve got under a month to get your shit together. Electric will also retail a limited run of your product on their online store. As is the protocol with most competitions, there’s rules that must be obeyed. You can find them here. All the templates and gear you need to get started is right here. Good luck

CONTOUR - Sportsman Edition Gone Fishing The new Contour Sportsman accessories are great for capturing your catches this year. Complete Sportsman line: http://bit.ly/11Uxehy. From: ContourCamera Views: 43 5 ratings Time: 01:54 More in Sports

NJ Skateshop has been holding it down in New Jersey and pushing skateboarding for 10 years now. Together with NJ, REAL is proud to present two all new Limited Pushing New Jersey decks available at NJ Skateshop. Check out the decks and an all new Pushing New Jersey edit from Nico Magalhaes.