Extreme Sports

Sebastian James is a young 18 year old kid from Arizona who loves skateboarding. He is incredibly brave and never complains despite currently dealing with severe rounds of chemotherapy for Leukemia. More than anything he wants to be back on his board and skating again. However, as you read this Sebastian is about to undergo a very serious surgery for a bone marrow transplant. Let’s all let Sebastian know that skateboarding has his back. Post your good luck messages for him here.

RVCA Womens S’13 RVCA has just dropped a very nice looking collection for the ladies – colors, cuts, materials – all included to help deliver a solid looking collection. This summer RVCA have sliced into three varying segments, I guess to stay on trend for what the ladies like… African Dream, Eastern Promises and Basic Beauty are what they’re calling them. We can throw buzzwords and catchy statments into the copy like ‘robust color palette that effortlessly ties back to the main print’ or ‘patterns that authenticate the aesthetic of the collection’ and maybe even ‘unique wash effects and distressed hemlines channel a worn-in sensibility’… Obviously I’m talking out my ass here, I just looked at the pictures of the pretty girl and copy’n'pasted some text from the copy that came with the email.. See more at RVCA

Surfrider Foundation Campaign Surfrider probably do some of the best print campaigns in the buisness/industry – aesthetically pleasing use of images and layout, engaging content that raises curiosity, and creative to communicates to you rather then punches you in the face… We all know how bad ocean pollution is, you know about the garbage patch in the North Pacific right? So it’s great to see a solid campaign again from Surfrider to help further build awareness of the issues facing our oceans – did you see the campaign from a couple of years ago? The campaign was pulled together by Arnold Furnace who were more about the subtle componentry of the creative rather then something that was more graphic and hard hitting. The creative pulls the reader in, the subtle addition of garbage allows the reader to grasp the challenge that lays ahead for Surfrider… Rad campaign.

Cascade First Harvest. This is up here for the concept, not the content (I’m not much of a Cascade fan). Everyone these days is trying to pull together clips to get as many views as possible – everyone needs to see our clip! or I want as many eyeballs as possible on this clip! – is what you’ll hear mkt managers holler. Spread it round, share it everywhere, make it ‘viral’. So it was really refreshing to get passed a link that revealed a campaign that wasn’t about how many views a clip was getting, but was about how many views a clip had left… Cascade First Harvest is Cascade’s limited edition beer – each year it get’s brewed with different hops, different treatments and comes out tasting different. Each year only 5000 cases get brewed. First in, best dressed. To help promote/celebrate/push this years batch, Cascade came up with the idea of creating a clip about the creation of the beer, just like everyone else would do – then they flipped that idea on it’s head. To tie back to the 5000 cases that get brewed, Cascade created a clip that can only be viewed 5000 times. And at last check there was about 2500 views left… You can view it below or head over to Cascade First Harvest… Daresay this will def get a few minds thinking about to use a concept like this, I can think of a bunch already…

Ray Ban – RB4184 A friend of mine was sporting these on the weekend. Ray Ban, I hadn’t forgotten about them, but they definitely weren’t on my radar for new shades. That changed pretty quickly.. I know the wayfarer trend may be dead for some, and the OG wayfarer has def been played out (for now). But there’s something about these toned down ones that just feel right. The silhouette is just nice, it’s clean, it’s simple, it’s classy. Wear these and you’re making a statement about style, not fashion. You want fashion, go get some chunky full face deceivers or garish festivals pieces. These ones right here from Ray Ban, they’ll look good for the next 20 years. Shipping with a nice case and of course the quality (2yr warranty) you expect from Ray Ban it’s kinda hard to go past them. Good addition to your eyewear arsenal. view more over at Ray Ban

I think it’s every kids dream to be let loose in an abandoned waterpark. Well that dream became a reality for a Justin Brock, Dan Plunkett and Pat McClain who were given the keys – or more likely, they just jumped a fence – to an abandoned theme park in Atlanta. The results are mental. Video via Hypebeast.

G-Shock Matte Collection As the title suggests, G-Shock are releasing a collection of watches that have a matte finish. Matte is good, it’s dull, it’s kinda like anything matte just sits under the radar a little. I’m digging these… Coming in five different matte color options – black, sand, brown, red and blue. The colors are spread across several different G-Shock styles – you should probably be looking at the DW-5030 or the DW-6930 and you can never leave out the DW-6900 (this one is the ‘one’ you want, in any color). Should be hitting stores shortly…

All new Krooked gear for Summer ‘13 is hitting skate shops now with some Anderson Happy, Happy, Joy, Joy, Worrest Vorteks, Drehobl Idle and a Dandy Gonz. Plus The krooked klowns join the circus with some all new Hazard zingers.

Trunk Boyz Cory Kennedy, Raven, Elijah Berle, Stevie Perez along with Sean Malto and Rick McCrank hit up the streets and parks of Puerto Rico for some demos, beach time, and plenty more surprises.