Extreme Sports

Thunder rider Mark Appleyard will be dropping a full part for Element entitled Soul Rebel. Check out the trailer and stay tuned for the for the full release on June 15th.

The guys over at Red Bull have just release the first episode of ‘Mates in Alaska.’ In the first ep RB follow New Zealand freestyle snowboarder Jake Koia to Haines, Alaska, to explore the slopes for his first time with his mates. It’s pretty epic and perfect timing to get the blood pumping for snow season. Take a look below or head to Red Bull for more.

Blind have released a new trailer for Damn, which will be released on Monday 27th May. Also 10 questions w/ Blind TM Bill Weiss about the video. How long did you spend filming this video (not long since the last one)? It was 2 years and 2 and a half months total filming time for this one. But that was pretty much every day-non stop Was filming it mostly SD / Vx1000 camera a conscious decision or just a practical one? I had both a VX1000 and an HD Canon rig so I would let the guys make the call. Almost all of them wanted VX1000 so whatever they wanted. But as long as a trick is good were putting it in if it¹s VX, HD whatever. Where was it all filmed? The video was filmed all over different places LA, Barcelona, Toronto, France, Texas, North Carolina, Amsterdam, Brazil, Sacramento Best and worst things that happened during filming? The best thing that happened was being there when the guys roll away from the tricks that they worked so hard to get. Nothing is better than that. The worst things was having to take the guys to the ER for injuries that happened during the shooting of the video.TJ had to get head staples, Filipe Ortiz broke his foot twice. How would you describe the vibe of the video? The vibe of the video is about pushing skating forward, fun and hustling in the street to make that happen. Shout out to everyone else out there pushing it and making videos happen. A lot of blood sweat and tears go into making these. Is there gonna be something like a B sides / out takes series for web? We have all sorts of stuff planned for the web as well as remix’s down the line. Biggest challenge in making the video? Biggest challenge in making this video is the standard of skating these wanted for their parts. It’s absolutely fucked when you first discuss some of the stuff they want to go out and try to get and then through all the craziness seeing it happen blows me away. Why are full length DVDs still so important to skateboarding? Full length videos are important to skateboarding because they are timeless testament to a team’s hard work all brought together for the world to enjoy. You get to go inside their world and see all the different perspectives and takes on skateboarding. They are a true bonding experience as the team go through so much shit together to make the parts happen. Everyone’s pushing each other and feeding off that energy. You cannot get the same feeling from a single web part that you get from seeing a full length team video. Who’s in the video and is there any surprises to look forward to? The video is Kevin Romar, Ronnie Creager, new Blind AM Yuri , New Blind Pro Cody McEntire, Morgan Smith, Tj Rogers, SEWA and Blind’s new Rookie Pro Filipe Ortiz. As far as surprises the video is packed full of them. I think people are gonna be really surprised on all crazy tricks in the video. What’s in the future for Blind? The future for Blind is very much like the name of the video. I hope people watch it and say Damn… that was fucking rad or Damn those dudes are having a good time out there. We are also putting so much into the new graphics and the team is loving the new stuff. Nothing is cooler than seeing the guys check out the new decks and saying Damn that looks sick!

Sebastian James is a young 18 year old kid from Arizona who loves skateboarding. He is incredibly brave and never complains despite currently dealing with severe rounds of chemotherapy for Leukemia. More than anything he wants to be back on his board and skating again. However, as you read this Sebastian is about to undergo a very serious surgery for a bone marrow transplant. Let’s all let Sebastian know that skateboarding has his back. Post your good luck messages for him here.

RVCA Womens S’13 RVCA has just dropped a very nice looking collection for the ladies – colors, cuts, materials – all included to help deliver a solid looking collection. This summer RVCA have sliced into three varying segments, I guess to stay on trend for what the ladies like… African Dream, Eastern Promises and Basic Beauty are what they’re calling them. We can throw buzzwords and catchy statments into the copy like ‘robust color palette that effortlessly ties back to the main print’ or ‘patterns that authenticate the aesthetic of the collection’ and maybe even ‘unique wash effects and distressed hemlines channel a worn-in sensibility’… Obviously I’m talking out my ass here, I just looked at the pictures of the pretty girl and copy’n'pasted some text from the copy that came with the email.. See more at RVCA

Surfrider Foundation Campaign Surfrider probably do some of the best print campaigns in the buisness/industry – aesthetically pleasing use of images and layout, engaging content that raises curiosity, and creative to communicates to you rather then punches you in the face… We all know how bad ocean pollution is, you know about the garbage patch in the North Pacific right? So it’s great to see a solid campaign again from Surfrider to help further build awareness of the issues facing our oceans – did you see the campaign from a couple of years ago? The campaign was pulled together by Arnold Furnace who were more about the subtle componentry of the creative rather then something that was more graphic and hard hitting. The creative pulls the reader in, the subtle addition of garbage allows the reader to grasp the challenge that lays ahead for Surfrider… Rad campaign.

Cascade First Harvest. This is up here for the concept, not the content (I’m not much of a Cascade fan). Everyone these days is trying to pull together clips to get as many views as possible – everyone needs to see our clip! or I want as many eyeballs as possible on this clip! – is what you’ll hear mkt managers holler. Spread it round, share it everywhere, make it ‘viral’. So it was really refreshing to get passed a link that revealed a campaign that wasn’t about how many views a clip was getting, but was about how many views a clip had left… Cascade First Harvest is Cascade’s limited edition beer – each year it get’s brewed with different hops, different treatments and comes out tasting different. Each year only 5000 cases get brewed. First in, best dressed. To help promote/celebrate/push this years batch, Cascade came up with the idea of creating a clip about the creation of the beer, just like everyone else would do – then they flipped that idea on it’s head. To tie back to the 5000 cases that get brewed, Cascade created a clip that can only be viewed 5000 times. And at last check there was about 2500 views left… You can view it below or head over to Cascade First Harvest… Daresay this will def get a few minds thinking about to use a concept like this, I can think of a bunch already…

Ray Ban – RB4184 A friend of mine was sporting these on the weekend. Ray Ban, I hadn’t forgotten about them, but they definitely weren’t on my radar for new shades. That changed pretty quickly.. I know the wayfarer trend may be dead for some, and the OG wayfarer has def been played out (for now). But there’s something about these toned down ones that just feel right. The silhouette is just nice, it’s clean, it’s simple, it’s classy. Wear these and you’re making a statement about style, not fashion. You want fashion, go get some chunky full face deceivers or garish festivals pieces. These ones right here from Ray Ban, they’ll look good for the next 20 years. Shipping with a nice case and of course the quality (2yr warranty) you expect from Ray Ban it’s kinda hard to go past them. Good addition to your eyewear arsenal. view more over at Ray Ban

I think it’s every kids dream to be let loose in an abandoned waterpark. Well that dream became a reality for a Justin Brock, Dan Plunkett and Pat McClain who were given the keys – or more likely, they just jumped a fence – to an abandoned theme park in Atlanta. The results are mental. Video via Hypebeast.