Facebook shares down 31 percent since IPO 1 year ago – Facebook shares closed today at $26.25, up $0.12 from yesterday but down 31 percent since the company’s initial public offering on May 18, 2012. Despite a new focus on monetization, particularly on mobile, Facebook hasn’t instilled confidence in investors in its first year as a public company. Many of its recent products, such as Gifts, Graph Search and Home, have launched to mixed reviews. And with all still in limited release, none has emerged as a clear source of future revenue. Still, Facebook has gone from having no ads on mobile to having mobile account for about 30 percent of all advertising revenue in the first quarter of this year. Facebook’s company and CEO rating up since IPO – Facebook has earned a 4.7 out of 5 rating on Glassdoor, a social jobs and careers community where employees can anonymously share information and reviews about their companies. That average is a slight increase from its 4.6 rating during the 12 months prior to its IPO. Approval of CEO Mark Zuckerberg is also up. He received a 99 percent approval rating among employees, a four percentage point increase from his 95 percent approval rating during the 12 months before the IPO. Facebook saw a small decline in its senior management rating, but still holds a 4.0 (very satisfied) rating over the past 12 months, compared to the 4.3 rating it held pre-IPO. In the last year, the average base salary for Facebook software engineers increased to $119,262, up from $112,193 the previous 12-month period. HTC slashes ‘Facebook phone’ price to $0.99, may discontinue product – HTC has cut the price of the First — the phone it launched with Facebook Home preloaded — from $99 to $0.99. According to BGR sources, HTC will actually be discontinuing the line soon, likely after in-store display contracts expire. The price cut is meant to move as much inventory as possible before being returned to HTC. The Facebook Home software, however, will still be available for select Android devices through Google Play. Facebook launches site for academic publications – Facebook this week launched “Research Publications at Facebook,” a site for research papers published by the social network’s employees. The site is open to the public and includes a number of papers on engineering and sociology topics, such as “Self-censorship on Facebook” and “Storage and Performance Optimization of Long Tail Key Access in a Social Network“

Facebook today announced that its new version of Offers with larger images and calls to action are now available on Android. In February, the social network began testing the new layout on desktop with an option to shop immediately or get a reminder before the promotion ends. The interface also lets users decide if and when to share the offer with friends. We started seeing this on iOS in early April, and the company officially announced it a few weeks later. Now, the product is uniform across desktop and mobile, including Android. Overall, the new design is likely to increase conversions on Offers posts because of the cleaner design and more prominent buttons to “Get offer” or “Shop now.” The “Remind Me” button available for some retailers working with Facebook directly allows companies to prompt users to redeem their offer at a later date through a notification on Facebook. The new Offers also provide users with a better experience since they can now claim an offer without publicizing it to friends. After users select “Get Offer” or “Remind me,” they will have an option to “Tell Friends.” Their activity won’t be shared unless they click this button. Previously, whenever a user clicked “Get Offer,” it generated a story in friends’ feeds and in the recent activity section of their Timeline. An additional benefit is the My Offers section accessible from a bookmark in the sidebar menu. This feature lets users access all of the offers they’ve claimed. To learn more about this topic, join us at Inside Social Apps in San Francisco June 6-7. Inside Facebook Lead Writer Brittany Darwell will moderate a “Trends in Social and Mobile Advertising” panel in which advertisers will discuss the types of ads that fare best on which platforms and what we can expect in the future.

As Facebook looks to convert more page owners into advertisers, it is trying even more new ways to highlight its Promoted Posts product. Some users are now receiving notifications when one of their page posts performs better than average. The notification encourages page owners to advertise the post to get “even better results.” Whether or not they take the recommendation, page owners might appreciate the notice about how well their post is doing. This is similar to another recent test of a homepage module that identifies a well-performing post and links to a page where users could buy additional reach through Promoted Posts. This new test uses Facebook notifications instead. Another test some users are seeing lately is an additional button to promote their posts. The button in the top right corner of an existing post next to the “highlight” and “edit” options features a megaphone icon, which Facebook uses to denote advertising. The story also includes a “boost post” button in the bottom right corner. Other page owners are seeing different language, including “promote” “get more reach” or “advertise post” instead of “boost post.” Promoted Posts are page posts that get additional paid reach in News Feed among fans and friends of fans as a result of using a button on the page. Part of their appeal is that they don’t require page owners to create campaigns through the more complex ads create tool or Power Editor. However, as Facebook gets more aggressive in pushing these paid features, some page owners might be turned off. First screenshot from Jay Baer via Social Marketers, a private industry group for social marketing professionals.

Facebook announced Friday that it is making offers available to Android users. In April, Facebook made mobile offers available to iOS users. Facebook pointed out that these offers posts will have a simplified layout with larger images and clear call to action buttons (Get Offer/Shop Now). Facebook also says that users will have more control over whether or not they want to share offer page posts. continued… New Career Opportunities Daily: The best jobs in media.

Facebook is appealing a ruling made last year over a dispute regarding a Facebook like as free and protected speech. After a Virginia sheriff’s office employee liked the Facebook page of his boss’ political opponent, resulting in a post on the News Feed, the man lost his job. Daniel Ray Carter, along with five other people fired from the Hampton, Va. sheriff’s department, then filed a lawsuit claiming that like on Facebook is free speech. A judge dismissed Carter’s claims in April 2012, but Facebook is keeping the fight alive. continued… New Career Opportunities Daily: The best jobs in media.

This week, Trent & Co. is hiring a social media community manager, while Costume SuperCenter needs a social media/Internet marketing analyst. Play Games24x7 is seeking a marketing lead for its social casino group, and Kandu is on the hunt for a blog editor. Get the scoop on these openings below, and find additional social media jobs on Mediabistro. Social Media Community Manager Trent & Company (New York, NY) Social Media/Internet Marketing Analyst Costume SuperCenter (Edison, NJ) Marketing Lead – Social Casino Group Play Games24x7 (New York, NY) Blog Editor Kandu (New York, NY) Product Manager, Online Games Publishers Clearing House (New York, NY) Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllFacebook pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost. New Career Opportunities Daily: The best jobs in media.

Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media. continued… New Career Opportunities Daily: The best jobs in media.

Facebook added 29 new positions to its careers page this week, including a number of openings on the user operations, public policy and global marketing teams. New listings added to Facebook’s careers page: Software Engineer (London) Construction Project Manager (Contract) (Singapore) Executive Assistant, Public Policy (Washington) Communications Manager (Sydney) Manager, Public Policy, EMEA (Brussels) Localization Project Manager (Contract) (Menlo Park) IT Infrastructure Manager (Menlo Park) Technology Partner (Contract) (Dublin) eCrime Investigator (Austin – Menlo Park) Manager, Global Compensation (Menlo Park) People Operations (HR) Partner Lead (Menlo Park) Technical Lead Recruiter (London) Training and Development Program Manager (Menlo Park) Building Automation Controls Engineer (Altoona) Creative Strategist, Global Creative Solutions (Tokyo) Event Manager (Menlo Park) Ad Operations Coordinator (Contract) (Dublin) Strategic Client Services Coordinator (Dublin) Team Lead, Ads Integrity (Austin) Team Lead, Payment Operations (Austin) Analyst, User Operations Intellectual Property (Menlo Park) Analyst, User Operations, Turkish (Dublin) Intellectual Property Analyst, User Operations (Menlo Park) Intellectual Property Associate, User Operations (Menlo Park) Account Manager (Hamburg) Strategic Partner Development, Mobile Gaming (Menlo Park) Executive Assistant (São Paulo) SMB Analyst, Hebrew (Dublin) Client Partner – Tech, Telco & Entertainment, Global Marketing Solutions (Sydney) Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Facebook has hired Atsushi Iwashita as its Managing Director in Japan, according to AsiaJin. Iwashita was most recently CEO of brand consultancy firm Interbrand Japan and previously served as CMO of McDonald’s Japan. Facebook has been growing quickly in the region, recently surpassing local competitor Mixi. Earlier this week Mixi replaced its founding CEO with 30-year-old Yusuke Asakura. Catlin O’Neill, chief of staff to Rep. Nancy Pelosi, will join Facebook’s lobbying efforts in Washington, The Hill reports. She will join Greg Maurer, a former aide to Speaker John Boehner (R-Ohio), and Chris Herndon, a former Republican House and Senate aide, on Facebook’s House lobbying team. O’Neill had worked for Pelosi since 2002. Facebook Director of Communications Larry Yu this week announced that he would be leaving the company to work with friends on building The Pramana Collective, a new communications consultancy for startups. Yu had been with Facebook since August 2008. Facebook also removed 28 positions from its careers page this week, likely after making hires in the areas of user operations, account management, global marketing, measurement and others. The company appears to have hired commercial and patent counsel, heads of agency and CPG relationships in Sydney, and a public content partnerships analyst, among others. Prior listings removed from Facebook’s careers page: Executive Administrative Assistant to COO (Menlo Park) Commercial Counsel (Menlo Park) Patent Counsel (Menlo Park) Associate Manager, Public Policy (New York – Washington – Menlo Park) Manager, Technology Communications (Mobile) (Menlo Park) Merchant Operations Analyst (Menlo Park) HR Specialist (Contract) (Dublin) HR Specialist (Austin) Leadership Sourcer – Contractor (Menlo Park) Critical Facility Technician (Forest City) Measurement Partnership Manager (Menlo Park) Analyst, User Operations, Brazilian Portuguese (Dublin) Analyst, User Operations, Russian (Dublin) Team Lead, User Operations (Austin) Public Content Partnerships Analyst (Menlo Park) Account Manager, Polish (Dublin) Account Specialist, Strategic Client Services (Dublin) Agency Partner, Sub Saharan Africa (Dubai) Partner Manager, Preferred Marketing Developer, CEEMEA (Dublin) Agency Relationship Manager, Global Marketing Solutions (Sydney) Head of Agency (Sydney) Head of CPG (Sydney) Client Partner, Games & Mobile (Menlo Park) Client Partner, Mobile (Chicago) Client Partner, Technology/Telecommunications (Menlo Park) Manager, Global Marketing Solutions – CPG (Austin) Data Engineer, Data Warehouse (Menlo Park) Measurement Partnership Researcher (London) Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

Myriad reports have said that Facebook has a problem with teen users eschewing the site for social networks such as Tumblr. A few sources have reported Friday that Yahoo may be trying to purchase Tumblr, but Facebook could also be in these discussions, as well. According to AllThingsD, Yahoo is rumored to be willing to pay up to $1 billion to purchase Tumblr, but Forbes and GigaOM think that Facebook could swoop in and add the blogging site. However, it’s unlikely that Facebook will get the chance. continued… New Career Opportunities Daily: The best jobs in media.