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The new and improved Page Insights, which have been rolling out slowly to Facebook page admins, are coming to all page owners soon. Facebook announced that all page admins should have the new insights soon, showing data such as performan...
The new and improved Page Insights, which have been rolling out slowly to Facebook page admins, are coming to all page owners soon. Facebook announced that all page admins should have the new insights soon, showing data such as performance by post type and deeper demographic data about the fanbase. For a through dive into the new Facebook Page Insights, click here. Facebook explained, in a Facebook for Business blog post, how the new insights will make it easier for admins to better understand how their posts are performing: To help Page admins better see how people interact with their content, we split the People Talking About This (PTAT) metric into separate elements: Page Likes, People Engaged (the number of unique people who have clicked on, liked, commented on, or shared your posts), Page tags and mentions, Page checkins and other interactions on a Page. The Virality metric was also renamed Engagement Rate and, in order to help admins better gauge overall post quality, now includes clicks as part of its measurements. Many page admins have been invited to try these new metrics, and the site has prompted owners to convert on the dashboard of their page admin screen. Facebook notes that the new Page Insights was soft launched in June and has been in testing ever since. The site is still open to feedback from page admins. Readers: What do you think about the new Page Insights?
about 5 hours ago
Facebook is reportedly planning on bringing Graph Search to mobile, starting with iOS, according to 9to5Mac.com. The site reported Wednesday that Facebook will soon release a major update to both its native iOS app and Messenger. The rep...
Facebook is reportedly planning on bringing Graph Search to mobile, starting with iOS, according to 9to5Mac.com. The site reported Wednesday that Facebook will soon release a major update to both its native iOS app and Messenger. The report suggests that Facebook is testing two versions of Messenger for iOS — one which looks similar to Apple’s native messages feature and another one (which will more likely be released) heavy on white space and fitting with the iOS 7 design. 9to5Mac described what’s going on with Messenger: Besides the fresh interface, the new Messenger for iPhone app will be able to integrate with the user’s iPhone contact list to find friends capable of being messaged via Facebook’s system. The new app also includes a redesigned Home screen icon that is a blue chat bubble with a white border. A similarly new version of Facebook Messenger for Android is also said to be in the works. Besides the new Facebook apps, Facebook is said to be testing several new video filters for upcoming versions of Instagram. It is currently unclear when Facebook intends to issue these updates, but all of these software enhancements are all currently in a “dogfooding” stage. The site also reported that a key engineer, Greg Novick, will leave Facebook to return to Apple. Novick was a key hire for Facebook, and helped the company rebuild its iOS app. According to 9to5Mac, Novick will work on Apple’s wearable technology. Readers: What else do you want to see in the Facebook for iOS apps? Image courtesy of 9to5Mac.
about 6 hours ago
There are several services that create hard-copy books of Facebook users’ photos), but iOS application Printic takes a slightly different approach, allowing users to select photos and have hard copies printed out and sent to recipients o...
There are several services that create hard-copy books of Facebook users’ photos), but iOS application Printic takes a slightly different approach, allowing users to select photos and have hard copies printed out and sent to recipients of their choice. continued… New Career Opportunities Daily: The best jobs in media.
about 9 hours ago
A November 2011 order by the Office of the Data Protection Commissioner (ULD) for the state of Schleswig-Holstein in Germany that ordered companies to deactivate their Facebook pages was overturned Wednesday by the Administrative Court o...
A November 2011 order by the Office of the Data Protection Commissioner (ULD) for the state of Schleswig-Holstein in Germany that ordered companies to deactivate their Facebook pages was overturned Wednesday by the Administrative Court of Schleswig-Holstein, IDG News Service reported. continued… New Career Opportunities Daily: The best jobs in media.
about 11 hours ago
Twitter Creator, Co-Founder, Chairman, and former CEO Jack Dorsey working at Facebook? It almost happened in 2007, New York Times Columnist and Reporter Nick Bilton wrote in his upcoming book, Hatching Twitter: A True Story of Money, Pow...
Twitter Creator, Co-Founder, Chairman, and former CEO Jack Dorsey working at Facebook? It almost happened in 2007, New York Times Columnist and Reporter Nick Bilton wrote in his upcoming book, Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal, set for a November release by Penguin/Portfolio. continued… New Career Opportunities Daily: The best jobs in media.
about 12 hours ago
As the National Basketball Association prepares for opening tipoff, it’s time to look at who is leading the pack on Facebook. Though the Los Angeles Lakers are by far the most-liked basketball team, right now, nearly 400,000 people...
As the National Basketball Association prepares for opening tipoff, it’s time to look at who is leading the pack on Facebook. Though the Los Angeles Lakers are by far the most-liked basketball team, right now, nearly 400,000 people are buzzing on Facebook about the Chicago Bulls, according to PageData. The least popular team is the Charlotte Bobcats, while the least talked about team is the Washington Wizards. Look below to find out where your favorite NBA team ranks, in terms of Facebook popularity. The Lakers also have the most popular basketball player on Facebook — Kobe Bryant, who has more than 16.9 million likes (a greater total than the Lakers team page). The second-most popular player on Facebook is LeBron James of the Miami Heat, owner of 14.9 million likes (again, more than the Heat team page). The defending NBA champion Miami Heat are third in PTAT and likes. Results ranked in order of PTAT. Name Likes ? Today ? This Week PTAT ? Today ? This Week Chicago Bulls 9,364,484 +16,643 +97,244 395,606 0 +15,050 LA Lakers 16,832,020 +7,702 +42,868 349,894 +32,330 +104,580 Miami Heat 8,704,151 +4,374 +26,411 138,559 0 +38,591 New York Knicks 3,881,416 +2,618 +16,849 114,487 -575 +2,576 Oklahoma City Thunder 2,198,873 +2,858 +20,783 99,149 +4,105 +50,904 San Antonio Spurs 1,862,925 +1,347 +10,115 70,872 +903 +31,318 Los Angeles Clippers 935,060 +3,938 +26,712 60,074 +1,421 +14,868 Houston Rockets 800,307 +2,895 +15,799 55,899 -1,744 +6,272 Brooklyn Nets 1,182,368 +1,456 +11,998 54,911 -2,792 +18,508 Boston Celtics 7,043,544 +3,244 +21,483 36,263 0 +5,047 Denver Nuggets 1,067,794 +2,979 +14,231 35,198 +1,259 +13,895 Orlando Magic 1,890,197 +2,129 +14,609 25,211 -483 +378 Golden State Warriors 561,311 +2,017 +11,613 24,681 +231 -11,718 Cleveland Cavaliers 1,054,383 +2,047 +12,635 24,200 -1,410 +4,984 Portland Trail Blazers 500,519 +1,157 +8,764 24,030 +633 +4,053 The Detroit Pistons 550,099 +1,266 +9,450 23,019 +1,128 -1,141 Dallas Mavericks 2,630,683 +1,759 +9,520 22,753 -1,589 -5,824 Sacramento Kings 318,611 +1,456 +9,975 20,929 -119 -12,691 Memphis Grizzlies 333,851 +2,376 +14,371 20,684 +1,174 -749 Minnesota Timberwolves 369,431 +1,278 +10,885 20,055 +417 +3,325 Atlanta Hawks 398,627 +1,773 +10,899 20,011 +539 -3,612 New Orleans Pelicans 378,747 +1,585 +9,800 18,810 +3,013 +5,908 Milwaukee Bucks 322,560 +1,632 +9,996 18,581 +1,068 +2,275 Phoenix Suns 835,877 +2,563 +10,213 17,989 +479 +4,270 Indiana Pacers 368,523 +705 +5,698 16,943 0 -3,150 The Toronto Raptors 434,060 +958 +5,187 16,338 +597 +7,861 Utah Jazz 432,408 +1,630 +8,561 15,403 +791 +6,580 Philadelphia 76ers 387,947 +1,170 +8,715 13,557 -377 +609 Charlotte Bobcats 226,519 +836 +7,014 12,126 +193 -1,050 Washington Wizards 228,030 +532 +5,460 8,336 -1,461 -2,254 Image courtesy of the Chicago Bulls’ Facebook page.
about 12 hours ago
If there’s a holiday that lends itself to vibrant photos, it’s Halloween, and Facebook application developer Woobox offered five examples of photo contests created on Facebook with its Photo Contests app by brands that Facebook users wou...
If there’s a holiday that lends itself to vibrant photos, it’s Halloween, and Facebook application developer Woobox offered five examples of photo contests created on Facebook with its Photo Contests app by brands that Facebook users wouldn’t necessarily associate with Halloween. continued… New Career Opportunities Daily: The best jobs in media.
about 15 hours ago
Not long after Facebook launched mobile app action ads, reminding users to engage with apps they’ve already downloaded, a new study by game developer Arkadium shows that nearly 40 percent of gamers polled have made an in-game purch...
Not long after Facebook launched mobile app action ads, reminding users to engage with apps they’ve already downloaded, a new study by game developer Arkadium shows that nearly 40 percent of gamers polled have made an in-game purchase on mobile. These new ad units could definitely boost that number, as it would remind users to play with games or interact with apps they may have forgotten about. Arkadium polled 1,500 adult players, asking about their gaming habits. The survey showed that 38 percent have made a mobile in-game purchase within a Facebook game. 43 percent have made mobile in-game purchases overall. Additionally, 56 percent of gamers polled play more than 3 Facebook games per week (48 percent said they play more than 3 mobile games per week). This survey shows that the new ads, which place a premium on getting users from the mobile News Feed into a game (or other app) through commands such as “play game” or “open link.” eMarketer commented on the study: The stickiness of social and mobile gaming is considerable. A survey from game development studio Arkadium in Q2 2013 found that more than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games. Given that eMarketer estimates there will be 80.3 million social network users playing games at least once per month in 2013, and 125.9 million mobile phone gamers doing the same—with significant crossover between the two groups—that is a lot of people devoting significant time to gaming. Readers: How often do you make some kind of purchase on mobile? Image courtesy of Shutterstock.
1 day ago
For several months, Facebook has been streamlining its ad creation process with one question in mind for marketers: “What do you want to do?” Facebook took the next big step in this process Tuesday, announcing that the entire...
For several months, Facebook has been streamlining its ad creation process with one question in mind for marketers: “What do you want to do?” Facebook took the next big step in this process Tuesday, announcing that the entire ad building flow has been rewired to put the objective first — whether it’s click to the company’s website, event invitations or app installs. Facebook knows that it already has several large advertisers in its company, but now the social network is going for smaller to mid-size businesses who may not see the value in advertising on the site. David Fischer, Facebook’s Vice President of Advertising and Global Operations, said during a conference earlier this year that one of the major biases against Facebook is that people still think of the site as a time-suck and repository for kid photos and cat memes. The social network has gone on the warpath in recent months to prove that there is real value in advertising on Facebook. By launching the Facebook for Business hub, as well as continually simplifying its ad offerings, the company has made it more attractive to newer advertisers. The ad flow Facebook introduced Tuesday is slowly rolling out to advertisers and may not be available immediately. This new ad flow will allow advertisers to create a Facebook advertisement based on the following common objectives: Clicks to Website Website Conversions Page Post Engagement Page Likes App Installs App Engagement In-store Offer claims Event Responses Facebook will place the ads where they perform best, whether its in News Feed or the right-hand sidebar, taking the guesswork out of creating an ad: As before, Facebook will place your ad where we see it performing best — whether it’s in mobile News Feed, desktop News Feed and/or on the right-hand column. However, knowing some advertisers want to tailor ads based on placement, we’re now giving marketers the option to choose where their ad appears. For example, a marketer looking to drive traffic to their website can now place a desktop ad with a link to their full desktop site, and a separate mobile ad that links to their mobile site. This means businesses can better tailor ad experiences based on where people will see their message. Facebook also gave the ads manager an objective-based makeover: Readers: How do you feel about this new ad creation flow? Images courtesy of Facebook.
1 day ago
The San Francisco Bay area is home to Facebook, and it is also home to four professional sports teams that have enjoyed recent success or are on the upswing, so the social network examined which parts of the region were the strongest sup...
The San Francisco Bay area is home to Facebook, and it is also home to four professional sports teams that have enjoyed recent success or are on the upswing, so the social network examined which parts of the region were the strongest supporters of Major League Baseball’s Oakland A’s and San Francisco Giants, and the National Football League’s Oakland Raiders and San Francisco 49ers. continued… New Career Opportunities Daily: The best jobs in media.
1 day ago