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Digital promotions platform Ifeelgoods today announced that it has been named a Facebook Preferred Marketing Developer with an Apps badge. The company offers customizable white-labeled Facebook apps that deliver digital rewards to customers. For example, a retailer could incentivize people to make a large purchase by giving them a $10 iTunes gift card in return. After the user completes a transaction, the Ifeelgoods integration will allow him or her to connect with Facebook and claim the gift card. Users will also be prompted to share back to Facebook or on Twitter. Ifeelgoods says 60 percent of customers do this. In addition to digital gift cards, rewards can be air miles, e-magazines, mobile apps or other digital goods from more than 200 rewards providers. Ifeelgoods aims to personalize rewards and gather additional consumer insights by using social data from Facebook and transactional data from the client. The platform will also help businesses test and understand which rewards are performing best so that clients can optimize for both ad cost and cost of rewards. Ifeelgoods has a unique history with Facebook compared to other PMD companies. Ifeelgoods used to help retailers give away Facebook Credits as rewards, starting in 2010. These “microincentives” became popular within games on Facebook.com. Some businesses also used them as rewards for Liking their Facebook page or taking some other social action. However, in 2012, Facebook moved away from offering its own virtual currency in favor of a payments platform that uses local currency. Ifeelgoods continued its business with other digital rewards and has since added other products to its promotions platform. Cofounder and VP of Business Development Suchit Dash says it was Facebook that encouraged the company to apply to the PMD program and formalize their post-Credits relationship. In March, Facebook updated its requirements for PMDs, with a new focus on a developer’s ability to advise marketers on ad spend, even if they’re primarily focused on an area like apps or insights. Ifeelgoods fits right into this with consumers typically reaching its apps through ads in the News Feed, Facebook sidebar or other platforms. The company has also begun partnering with Ads PMDs to connect its clients with Facebook ad providers. Ifeelgoods has run promotions for over 150 clients, including Walmart, Coca-Cola, Universal Pictures, GAP, Paypal, Kimberly-Clark and L’Oreal.

Facebook is continuing its push to get users to buy Gifts — even after birthdays have passed. Some users have started to see, when they click on their birthday notification, prompts to buy a Gift for users who have already had their birthdays. Facebook also lets users know who has birthdays coming up, so they can schedule a Gift. continued… New Career Opportunities Daily: The best jobs in media.

Facebook’s Preferred Marketing Developer program welcomed a new member in its applications category: digital promotions platform Ifeelgoods. continued… New Career Opportunities Daily: The best jobs in media.

This may not be what anti-advertising Facebook users want to read, but Head of Measurement and Insights Brad Smallwood believes the social network has plenty of room for more ads. continued… New Career Opportunities Daily: The best jobs in media.

People are increasingly engaging with Facebook-connected applications such as Pandora, Nike+, and Endomondo. They want to be able to tell more stories using these apps, but they also desire more control over how the apps post to Facebook and what information is accessed. On the eve of the Facebook platform’s sixth anniversary, the company discussed how it has brought third-party developers into the fold and what’s next for Facebook-connected apps. continued… New Career Opportunities Daily: The best jobs in media.

When does a “spontaneous” one-day holiday to Warsaw, Poland, turn into a meeting with the country’s minister for administrative affairs and digitization? When you happen to be Facebook Co-Founder and CEO Mark Zuckerberg. continued… New Career Opportunities Daily: The best jobs in media.

Wembley Stadium in London will host Saturday’s all-German 2013 UEFA Champions League Final between favorite FC Bayern Munich and underdog Borussia Dortmund, and according to sister site PageData, Bayern Munich is the favorite on Facebook, as well as on the pitch. continued… New Career Opportunities Daily: The best jobs in media.

Facebook acquired Atlas Solutions from Microsoft in February and extolled its virtues during its first-quarter earnings call earlier this month. Now, the social network told its largest advertisers that Atlas’ view tags can be used to track targeted ads using its custom audiences, partner categories, and lookalike audiences options, sister blog Inside Facebook reported. continued… New Career Opportunities Daily: The best jobs in media.

Human-rights group the Global Network Initiative welcome a new member Wednesday, as Facebook confirmed that it joined GNI. continued… New Career Opportunities Daily: The best jobs in media.

The bad news continues to roll in for Facebook Home and the HTC First, as TechCrunch reported that U.K. mobile carrier EE and French counterpart Orange both confirmed that they will not roll out the only mobile device to come preloaded with the Android overlay. continued… New Career Opportunities Daily: The best jobs in media.