It’s been a little over a year since Google started teasing something it called “Project Glass.” The futuristic, wearable computer that would change the way that you interact with the world was nothing more than a serie...
It’s been a little over a year since Google started teasing something it called “Project Glass.” The futuristic, wearable computer that would change the way that you interact with the world was nothing more than a series of rumors for months before it was “formally introduced” in April 2012. Not known for hardware and not having a current bonafide physical device that was popular among consumers, many opined that this was Google’s way of begging for attention. It might have been, and it definitely worked.
In thirteen months, Glass has gone from Star Trek fantasy to reality. It’s been quite the whirlwind of activity.
The “wearable computing” age is upon us, and it’s been widely reported that Apple was working on a watch, therefore many assumed that Google was working on a similar device to keep up. This was clearly not the case and Google’s co-founder Sergey Brin took special interest in the Glass project and has been leading the charge going back to when prototype weighed around eight pounds in August 2011.
Let’s take a stroll down memory lane, as a lot has happened over the past year in Glassland.
The video from Google itself got sent people’s imaginations into overdrive. It was called “One day…” and gave us a glimpse into the life of a daily user of what Google had up its sleeve. We now know that the “One day…” reference had more to do with what the product could become, not what it would be in its first iteration:
The user experience in this video is aspirational, at best, as the current iteration of Glass is more of a compliment and utility to your day, rather than the augmented reality “enhancer” as this video demonstrates. Still, the elements that make Glass handy are all there, taking calls, getting directions and taking pictures from a new point of view.
Immediately after the video, and public admonishment that the project was real, the press wondered out loud if Apple should compete and that other companies should stand up and take notice. We also now know that the rumored final name for the device, Google Eye, isn’t likely. Good thing, because it sounds way creepier than Glass. We’ll get to more “creepiness” later.
It was clear that Glass was getting a lot of attention, both positive and negative, from the start. Even Jon Stewart did a parody about them.
OK, now they’re really real(ish)
Before Google’s I/O developer conference in 2012, Sergey Brin started showing Glass off to folks like Gavin Newsom. This is the first time that we found out that Glass had a trackpad that would let you scroll through its UI, even though we didn’t know what that UI looked like yet.
Even Google CEO Larry Page got into the act, wearing his pair at the Google Zeitgeist event in London. Was Page making important company decisions without us knowing, using his futuristic eyewear? Probably not, but it was cool to think about.
Holy crap, they’re really really real(ish)
At Google I/O 2012, developers sat in the Moscone Center not knowing what to expect from the company that has been using its advertising business to fund all types of cool projects. After all, who would have thought that a search and advertising company could actually pull off something like Gmail? Or a web browser? And now a driving car? A pair of glasses? Crazy talk. Well, on June 27th, 2012, Google fed into that crazy talk with…a crazy stunt.
The man at the helm of Google X and Project Glass, Sergey Brin, pulled off a stunt so memorable, that many of us in attendance still don’t fully understand what we saw.
Brin jumped out of a zeppelin wearing Glass, and participated in a live video Hangout the entire time:
After that, a bunch of people hopped onto bikes and drove into the keynote auditorium. The audience looked at one another, as if to say, “Did this just rea