Here is a great way to integrate an online shopping experience into people’s offline world. Popular online fashion and lifestyle portal Yebhi.com has followed the footsteps of Homeshop 18 and rolled out 30 virtual stores across Café Cof...
Here is a great way to integrate an online shopping experience into people’s offline world. Popular online fashion and lifestyle portal Yebhi.com has followed the footsteps of Homeshop 18 and rolled out 30 virtual stores across Café Coffee Day outlets in two cities — Delhi and Bangalore. The stores boast of a virtual wall that showcases the range of products offered by the portal, along with their QR codes and Near Field Codes (NFC).
Customers can view, choose and buy these Yebhi merchandise directly through scanning the product codes with their smartphone.
Giving further insights about the launching these stores, Manmohan Agarwal, Founder-CEO, Yebhi.com said, “We are adding another service level by introducing a virtual wall. The idea is to make shopping simple, quick and easy. Also, with smart-phone penetration increasing, we see more online purchases happening through the mobile phone.”
The online portal aims to target students as well as office goers and has partnered the coffee stores near college campuses and corporate offices. As a promotional initiative, Yebhi has also come up with INR 200 discount to the customers who purchase from these stores . Yebhi’s new Chief Business Officer, Nikhil Rungta said that that nearly 10 per cent of Yebhi.com’s business comes through mobile devices as users spend a lot of their time on them. So, engaging with users on this platform is necessary. Hence, he believes such an initiative will take online shopping to next level by touching base with Yebhi’s customers and allowing them to shop from anywhere, anytime.
The virtual store concept started in 2009 when the British grocery chain Tesco launched its HomePlus service in South Korea, which installed posters that look exactly like a grocery store aisle onto the walls of subway stations. Commuters could actually buy the groceries while waiting for their train and the items would be delivered home.
There were reports recently that suggested Yebhi was in for another round of funding. The portal introduced it own Wallet service for users in January this year. I believe this is a great initiative by the company and people especially youngsters would at least out of curiosity want to try them. This might take some time until people will adapt to this form of shopping. However, as smartphone and mobile internet penetration surges, so does the mobile commerce market. Retailers that implement mobile as part of their strategy will have an early advantage in a market that’s growing faster than online commerce.
What do you think of the initiative? Let us know with your comments.
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