Are negative search results hurting your business? Does your company lack any presence in the search results at all? No matter what issues you face, having control of your online reputation is possible with the right strategy.
Establishi...
Are negative search results hurting your business? Does your company lack any presence in the search results at all? No matter what issues you face, having control of your online reputation is possible with the right strategy.
Establishing your company’s online presence is not easy as it seems to be. First of all, you need to create a website to showcase your company’s offerings of products or services. Second, you need to use SEO tools to maintain your standing in the inevitably tough competition between other companies that are also trying to establish their own online presence. Third, and the most important of all, is by maintaining not only your brand, but also your reputation.
This article is aimed at providing some of the most effective online reputation management tips to help you use the search results to grow and protect your business.
The basics of online reputation
Basically, managing your online reputation for yourself and your company would often include such strategies as promoting your brand in a positive light, engaging into social media with potential customers and clients as frequently as possible, and tracking the progress of your company through news and social conversations.
Sure, you might have set your brand into the right direction by offering the best products or services. You might have also used social media (more often than not, you’d surely stick to this rather effective strategy) to gain popularity among online readers and customers or clients. But sometimes, certain news that might adversely impact you and your company may reach certain web communities. In turn, this would create waves of negativity, therefore destroying your hard-earned reputation.
A solid reputation management campaign can help your business not only bury negative or damaging search results, but it can place your most important business news, web assets and client interactions at the top of frequented search results pages.
1. Claim Your Brand Name
The first step to managing your online reputation is to claim your brand name online. Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else has control of misrepresenting you online by controlling a piece of your brand.
To do this, use one of the following web services to lock up every instance of your brand name online:
KnowEm.com
UserNameCheck.com
NameChk.com
TIP: Be consistent. Use one name across the board. For example, if your company name is XYZ Clothing, then use “xyzclothing” as your username for all of the services available through the 3 resources above.
2. Manage Your Brand Name
Once you have locked up the 300+ username accounts found through the resources above, the next thing to do is to manage them. Now, there is no possible way that you are going to properly manage all 300+ accounts so instead of spreading your time across all of these just focus on the top 10-25 (listed below). The 80-20 rule applies to these accounts as it does with many other things in business: the top 20% of these services will account for 80% or more of what is most effective.
Top Online Reputation Management Accounts
Facebook
Twitter
Google+
LinkedIn
Pinterest
Quora
Tumblr
YouTube
Foursquare
Yelp
TIP: With each of these listed accounts, you MUST (at the very least) complete your profile 100% by adding some content, a photo, your info and links to other websites / accounts of yours.
3. Monitor Your Brand Name
Claiming and managing your brand name are only 2 parts of the equation when it comes to establishing and improving your online reputation. One of the most important pieces of reputation management is actually monitoring your brand online. Monitoring search results, blog posts, tweets, status updates and other mentions online can be an extremely difficult and time consuming task. Fortunately, there are some fantastic tools available for businesses to properly monitor their brand name.
Top Brand Monitoring Tools
Trackur
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about 20 hours ago