Despite a weaker demand for personal computers, India has still managed to see an upward trend in PC shipments. As per the latest report by research firm IDC, personal computer sale in India has grown by 3% year-on-year in the first quar...
Despite a weaker demand for personal computers, India has still managed to see an upward trend in PC shipments. As per the latest report by research firm IDC, personal computer sale in India has grown by 3% year-on-year in the first quarter of 2013 as compared to last year’s sale. The overall India PC shipments for quarter 1, 2013 stood at 2.71 million units with quarter-on-quarter growth of 7.5%.
“The branded desktops witnessed execution of a few large deals, primarily in BFSI, IT and Government verticals, supporting the overall commercial growth in Q1 2013“, said Kiran Kumar, research manager, IDC India. However, consumer market remained largely flat with a marginal quarter-on-quarter growth of 1.5 per cent in January-March noted over Q4 2012, it said. Kumar added that, “High inventory in the beginning of the quarter and weak sales towards the closing weeks largely pulled back the growth witnessed in Q1 2013″.
In terms of vendor share, HP claimed the top spot with a 22.5 per cent market share in Q1 2013 while Acer and Dell tied up for the second place with a share of 13.8 per cent in Q1 2013, IDC said. The research firm predicts that stable prices and back to school campaigns to reverse the sober mood in the consumer PC market.
“We have seen in the recent past that some of the new launches like slim notebooks have struggled to make an impact because of price premium. Hence, it will be imperative for these new launches to remain affordable while highlighting the differentiating features. Also, we continue to believe that poll programs such as manifesto driven deals and e-governance projects would sustain and largely drive commercial spending in the India PC market”,concluded Kumar.
A recent Gartner study revealed that worldwide device shipment will rise to 2.4 billion units by the end of the year. Along with rise in device sales, there will be 33% rise in India’s digital consumer market by 2013, says a report from IAMAI and IMRB.
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