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Social media will influence India’s 2014 general elections and may swing 3-4 percent votes, according to the latest report from IAMAI and IMRB. The report titled ‘Social Media in India – 2013’ stated that number of social media users in ...
Social media will influence India’s 2014 general elections and may swing 3-4 percent votes, according to the latest report from IAMAI and IMRB. The report titled ‘Social Media in India – 2013’ stated that number of social media users in urban India would reach 86 million in October this year and 91 million by the end of the year. It estimates that there could be a vote swing of 3 percent to 4 percent in 24 states where the number of internet users is sizeable. This is based on the number of eligible voters, data of actual voter turnout from the Election Commission of India and field interviews. The report said social media users in urban India would swell to 91 million by December 2013 a  jump of 17 percent since June 2013. According to the report, considering the upswing in social media usage, political parties have earmarked around 2-5 percent of their election budgets for social media. It touted that 19.8 million users use mobile phones to access social media platforms in urban India. The report revealed that the penetration levels of Young Men were 30% for top 4 metros and 26% for non-metros. While on one side young women are increasingly using social media, on the other, college students in the other metros and small metros show the highest proportion of social media usage. Finally, working women demographic segment is observed as having the lowest proportion of social media usage. According to Google India-TNS’s findings, BJP’s prime ministerial candidate Narendra Modi and Congress vice president Rahul Gandhi are the two most-searched politicians. In its survey, it suggests that the Internet would play a key role in influencing the undecided urban population in the upcoming elections. Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
about 9 hours ago
Amazon is appearing to be rather aggressive in its tactics. Within a couple of weeks of Flipkart coming up with its own Android App, Amazon India has followed suite. Amazon India’s App is free to download and use and is currently availa...
Amazon is appearing to be rather aggressive in its tactics. Within a couple of weeks of Flipkart coming up with its own Android App, Amazon India has followed suite. Amazon India’s App is free to download and use and is currently available from multiple locations like Google’s Google Play or Android Market and even via Amazon’s own App Repository ‘Amazon Appstore’. Additionally, customers who are already using the Android app for the international Amazon stores, can simply switch their choice of country to India and they will instantly end up on the Indian Edition; Amazon.in. The mobile friendly online shopping application offers all the benefits and conveniences of shopping via the website. However, using the mobile platform appears to be more intuitive and practical. The App offers instant and organized access to recommendations and customer reviews. Users can easily append their wish lists via the app. Users need not even create an account if they have used Amazon.in before. The application assimilates the information and shoppers can punch in the same login credentials to gain access. Though the app appears to have all the standard bells and whistles as the Flipkart one, Amazon’s worldwide scope far outweighs regional players. Additionally, Amazon’s entry in India has upset the dynamics of these Indian e-Commerce platforms. In June, Amazon introduced its Affiliate Marketing Program in India and forced players like Flipkart to revise rates. Incidentally, Amazon’s App Store had included India for quite some time now. Amazon has adopted a simple strategy to gain market share. It is has been adding verticals in quick succession and offering lucrative prices and coupons which many-a-times do not allow any noteworthy profit to be made. Still players like Amazon have enough funds to burn for customer acquisition and that puts Indian players in a difficult position. Though the customers gain in this period, if regional players are forced to quit, Amazon could corner the online shopping segment and then raise prices to make profit. What do you think? Image Credits: farena Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
about 9 hours ago
Microsoft has updated Skype 4.4 for Android with a revamped user interface for tablets and an improved video quality. “Tablet users will now see a new interface that puts conversations first, displaying your most recent calls and c...
Microsoft has updated Skype 4.4 for Android with a revamped user interface for tablets and an improved video quality. “Tablet users will now see a new interface that puts conversations first, displaying your most recent calls and chats”, Skype said in a company blog post. The VoIP provider claims you can now enjoy video chats with up to four times the resolution of older Skype versions, whether you’re using a phone or a tablet. A whole grouping of bugfixes are also included in the latest update, including big issues with incoming calls and reboots. The 4.4 update also brings support for Kindle Fire HD and HDX tablets as well. Besides all the above additions, Skype for Android also gets accessibility improvements with full support for TalkBack screen reader. Audio routing has had some unspecified changes, and enhancements have been tossed into the mix for UX and display when toggling between orientations. Skype crossed 100 million installs in July this year when it got 4.0 update with metro style UI. In June it got free voice message feature on multiple platforms. Earlier in May, Microsoft integrated Skype into its email client Outlook.com. The firm also pulled plug on in its Windows Messenger chat tool in most countries and urged users to switch over to Skype.  Along with Android, Microsoft has also updated Skype for iOS 7 with refreshed UI.   Image Credits: skype Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
about 9 hours ago
Samsung recently announced Galaxy Round that has a curved OLED display for easy viewing of display. The device that carries the display would enable the users to view incoming calls or time and pending messages by just tilting the device...
Samsung recently announced Galaxy Round that has a curved OLED display for easy viewing of display. The device that carries the display would enable the users to view incoming calls or time and pending messages by just tilting the device. A feature called round interaction is supposed to be the main highlight of the device, that lets one see the data display on screen even with screen being off. This is in complete alignment with the first demonstration at CES by Samsung officials that focused on letting the users see messages while the flip cover is still on. Samsung has been innovating since it has the pressure of losing market share if customers perceive Samsung to be a notch behind Apple in terms of having the upper hand in technological advantage. Apple and Samsung release smartphones and other devices almost at complementing times. While Apple has been accused of sticking with the same methodology and focusing on more structural changes rather than enhancing the device usability and experience, Samsung, despite losing a patent battle some while ago, has come out with newer products in concept like the Gear smart watch and the latest release – the Note 3. Samsung a little while ago launched the YOUM display. The screen was a perfect LED screen that could be bend and skewed while displaying crystal clear HD 1080p videos. Stephen Woo at the keynote speech at CES demonstrated the display that essentially is being propagated as the new Samsung display in Galaxy Round. Samsung also launched the Exynos 5 Octa core processor at the meet. Apple’s shares dropped after iPad mini’s launch and that gave not only Samsung, but also other companies an impetus to continue to innovate. Display has been Samsung’s forte as it was the first that used the organic displays (AMOLED) and took the output to the maximum with Super AMOLED. While other smartphones struggle with 16M HD displays, Samsung and Apple, the market leaders are boasting of being the smartphone makers with the best displays available. That also forms one of the USPs of the devices as aesthetic appeal is one of the prime concerns. Image Credits: cnet Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
about 9 hours ago
Shopify, the e-commerce platform from Canada which recently made its entry into the Indian market has announced a tie-up with GetitBazaar. This new partnership will result in potential customers getting an e-commerce enabled website and ...
Shopify, the e-commerce platform from Canada which recently made its entry into the Indian market has announced a tie-up with GetitBazaar. This new partnership will result in potential customers getting an e-commerce enabled website and domain name for a price of Rs.25,000 p.a + taxes. The companies will not charge customers any payment gateway fees both for operation and setup. GetitBazaar helps Indian SMEs to setup their online shops on its marketplace with no upfront fees except for those incurred on logistics and payment gateways. With this new partnership with Shopify, the company can extend its service. Shopify has a robust e-commerce platform which rids users and entrepreneurs of the entry barrier towards setting up e-commerce businesses. Shopify’s offerings are targeted towards those small enterprises who do not want to or know how to setup an e-commerce back-end. This makes their life simple, because then they only have to focus on critical areas like product inventory, logistics, customer support etc. Kiran Murthi, CEO of GetitBazaar made the following statement, “We have made ecommerce affordable, simple and hassle free for every seller in India; we help all sellers big or small buy a domain, design and host their site, manage their catalog with full assistance and complete order processing service including seller door pickup, all India buyer home delivery and cash collection. We also have simple promotion packages for the seller to promote their products and get orders on the internet. Our partnership with world class partners like Hostgator and Shopify help us offer the advantages of these platforms to all sellers in India and also help them manage their sites.” Searching GetitBazaar however, did not get us any information about the Shopify news. There is a growing trend of niche e-commerce in the Indian space. There are many different products can be sold on specialty e-commerce site. A good example would be that of GoosebumpsPickles, a winner at last year’s WATAwards, which sells specially made pickles online. There is quite a bit of value in the niche segment and even though a niche e-commerce website may not reach the scale of giants like Flipkart, Jabong and others, there is still a scope for good business as long as you are differentiating from others in a meaningful way. Offerings like these and those of other companies like Infibeam are perfect for these kind of businesses. If you are or aspire to be  a small business owner in the e-commerce space, then you should make a note of such offerings. Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
about 10 hours ago
Online multi-vertical e-Commerce portal Flipkart has raised additional US$ 160 Million from a new set of investors. This round of funding will augment the US$ 200 Million; the web-company had secured from existing investors Naspers, Tige...
Online multi-vertical e-Commerce portal Flipkart has raised additional US$ 160 Million from a new set of investors. This round of funding will augment the US$ 200 Million; the web-company had secured from existing investors Naspers, Tiger Global, Accel Partners and ICONIQ Capital in July. The new round of funding was participated by Dragoneer Investment Group, Morgan Stanley Investment Management, Sofina and Vulcan Capital. Interestingly, Tiger Global, who had already invested, has participated again, simply proving its faith in the platform’s success. Hence, in all, Flipkart has managed to raise a total of US$ 360 Million. Easily surpassing the US$ 200 Million raised by inMobi, this investment is by far the single largest amount ever raised till date by any Indian Internet Business. Though the investment may appear to be a significant shot in the arm, sources close to the funding indicated that the last fund raise had a clause, already indicating an additional investment of $100 million to $150 million. With this round, Flipkart has had a total funding to the tune of US$ 541 Milllion starting from mere US$ 1 Million in 2009, followed, two rounds of US$ 10 Million and US$ 20 Million in 2010 and 2011, which later bumped up exponentially to US$ 150 Million. Flipkart is one of the fastest growing and innovative Indian e-Commerce companies. Despite intense competition, the web-company has confidently added varied verticals on regular intervals. Though its CEO, Sachin Bansal considers ‘Fashion’ to be the prominent driver of the platform, Flipkart currently offer products across than 17 categories. As far as online shopper engagement is concerned, it claims to have 10 Million registered users and 1 Million Unique Daily Visitors at present. Investment in Flipkart comes at a very critical stage when foreign players like Amazon are expanding their scope aggressively. Under the circumstances, companies like Flipkart will need a lot of funds to counteract the marketing tactics which predominantly revolve around cutting prices via coupons and flash sales. Do you think fund infusion will help Indian e-Commerce companies retain customers or even sustain operations? Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
about 10 hours ago
Intel is courting electronics manufacturers so that it can gain their interest in a new generation of Atom based low power chips which can power smart computing and Internet access in appliances used in various fields. There is a need fo...
Intel is courting electronics manufacturers so that it can gain their interest in a new generation of Atom based low power chips which can power smart computing and Internet access in appliances used in various fields. There is a need for smarter low power chips in areas of home automation, medical equipment and basically everything that can be hooked up to the Internet. An example of these low power chips is the new Atom E3800. Intel’s Atom line of chips was built to address a market of low powered, low spec computing which included netbooks and smartphones. However, Atom did not do so well when it came to both netbooks and mobile phones. This is evident from the shrinking market position of the company when it comes to mobiles phones and mobile devices. Players like Qualcomm and Nvidia have gone ahead of Intel in this race and it is doubtful whether Intel will catch up. Another series of worries for the company is the shrinkage of the PC market globally. Intel’s dominance in the chips market was largely because of personal computers and servers. While servers remain a strong segment, the PC segment has shrunk both literally and figuratively. Many people are replacing their PCs with smartphones and tablets, an area that Intel has not cracked very well yet. That being said, the company might just see resurgence but in a very different field – that of the Internet of Things. Low power chips like the new Atom variants can excel at improving everyday appliances and making them smarter. It is being projected that the Internet of Things revolution will create great demand for electronics software and hardware over the next few years. Intel will look to establish itself in this new market by designing a whole new set of chips for the appliances segment. These new chips will cost between $20 and $50 a piece. A new variant from Intel called Quark will most like retail at $5 a piece. If this strategy from the company works out, then we will be seeing Intel processors in many things of daily use, which we never thought, could have a level of sophistication such as the PC in terms of computing. These include refrigerators, TVs, washing machines, medical equipment, electrical systems, bikes, cars etc. Source | Reuters Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
about 10 hours ago
Many a times, you feel that keeping record of your emails may not be the best thing to do. This may be due to various factors such as privacy, be goofy, convey an ephemeral or a spontaneous emotion. Sadly, there are no out-of-the-box fea...
Many a times, you feel that keeping record of your emails may not be the best thing to do. This may be due to various factors such as privacy, be goofy, convey an ephemeral or a spontaneous emotion. Sadly, there are no out-of-the-box features that today’s email services which will let email auto-destruct. There is a constant record of the emails we send. There is no option where you can temporarily send something off the record. What if you could let your email fade away after the recipient has received and read it? Fade.li is a an online service which literally makes the mail you send fade away after the recepient has read it. The mails that you send with fade.li are ephemeral and will disappear without a trace without any record anywhere. The service claims that fading emails give you a true freedom of expression. This is true to a large extent in my opinion. Many people can’t really speak their mind because of being on the record. Sending a fade is really easy. All you have to do is append a ‘fade.li’ to the recipient’s email id in this fashion: someone@gmail.com.fade.li The mails sent via Fade.li work best on modern desktop browsers like Chrome, Firefox and Safari. Even most Android phones are supported. It is to be noted that only the text of your email will disappear and not the email itself. The subject and the mail notification will still remain in your inbox but there will be no text in the body. You can also attach images to your mails. You can CC the mails to everyone provided you append ‘fade.li’ to all their email addresses. It is important for the recipient to ‘display images’ in a mail to see your message. Here’s a look at a test mail I received before it faded away, The body text of your fades is encrypted with strong algorithms (256 AES) and are not accessible by Fade.li’s staff. Once received, they are destroyed both on your computer and their servers. It is recommended that the person receiving it should use WIFI/3G or broadband with decent speed. The mails can be sent to anyone, irrespective of the email service provider they use. There is no guarantee that your fade won’t be recorded, i.e if someone takes a screenshot of your mail within the 4-7 seconds that it is active. This service represents the new tech movement towards not storing data or keeping records. One big example is Snapchat and now Fade.li for email. I think services like these will be very important soon enough, now that a lot of people know about the wide scale surveillance that Governments are conducting in the name of fighting terrorism. Give Fade.li a try and let us know about the creative way in which you intend to use it. Website | fade.li Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
1 day ago
People in India will soon be able to access YouTube on their television sets thanks to Google. With an aim to boost YouTube usage in India, Google is in talks with a few DTH providers to bring the service to TV screens, as per a recent r...
People in India will soon be able to access YouTube on their television sets thanks to Google. With an aim to boost YouTube usage in India, Google is in talks with a few DTH providers to bring the service to TV screens, as per a recent report by the Economic Times. “When we talk to direct-to-home providers or television makers or device makers, it’s so that you can watch YouTube on every screen you have, in a fully scalable way,” Varela told ET. Varela stated that India is one of the fastest growing markets for YouTube and being on DTH Television will increase its usage in the country. He did not reveal which DTH providers YouTube will partner with but said that the names will be announced soon. YouTube forms a major portion of Google’s revenues, which pursed $50 billion (about Rs 3.1 lakh crore) in 2012.  Globally, about 6 billion hours of videos are watched each month on YouTube and about 100 hours of videos are uploaded to the service every minute. Over 55 million unique monthly users from India, access YouTube which is up from 15 million in 2011. These numbers will soar even higher as internet and mobile penetration in the country rises. As per Telecom Regulatory Authority of India (TRAI), by end-2012 India had almost 54 million DTH subscribers. Some of the leading DTH providers in the country are Dish TV, Tata Sky, Airtel Digital TV, Videocon D2H, Reliance Digital TV and Sun Direct. This means that YouTube already has a large user base to entertain in India. Last month YouTube announced that it will enable users to watch videos offline on its mobile apps starting November this year. Also, in March the company launched YouTube rental service in India. Recently Google’s India chief Rajan Anandan also revealed in an HT report that Youtube has  10,000 full-length Indian movies  and 95% of India’s music catalogue both in Hindi as well as regional. Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
1 day ago
Technology market these days is replete with news of acquisitions and buy outs, but those primarily concern phone hardware manufacturers. Vodafone, one of the major telecommunications service provider has announced that it would increase...
Technology market these days is replete with news of acquisitions and buy outs, but those primarily concern phone hardware manufacturers. Vodafone, one of the major telecommunications service provider has announced that it would increase its stake in the Indian branch of operations to a 100%. Currently the Britain based company owns 74% stake in the Indian branch, rest of the ownership remains undisclosed. Vodafone acquired Hutch in India in the late 2000s. On 11 February 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, pipping Reliance Communications, Hinduja Group, and Essar Group, which is the owner of the remaining 33% and since then, has expanded dominion over the market with the largest competitor being Airtel, a subsidiary of Bharti. Vodafone recently applied to the government branch that deals with external investment and acquisitions in India, the Foreign Investment Permission board (FIPB). The estimated investment that is involved is close to $2 billion. Piramal healthcare bought 11% stake in Vodafone and other stakeholders, though not officially disclosed, are understood to include Analjit Singh, Chairman of Vodafone India. The Indian government increased the maximum limit of FDI (foreign Direct Investment) from 74% to 100% to boost a limping economy. Since then, Vodafone had started equity research to evaluate the buy-out parameters. The company faces tax liability to the tune of 11,200 Crores on its acquisition of Hutchison. Verizon on the other hand agreed to pay USD 130bn to buy Vodafone’s stake in its operations last month. Indian telecommunication market is comparatively non-friendly to service providers, or has been in the last couple of years. The government side includes TRAI, DOT and other vigilance organizations that look into the matters more closely since the 2G scam. Vodafone buyout, while pumping money into the Indian market could also mean stricter scrutiny on Vodafone’s operations. Looking For A Social Media Agency?? - Contact WATConsult - India's Leading Social Media Agency
1 day ago