Bloomberg Businessweek is targeting twentysomethings living at home for a campaign that aims to gently nudge them out of their parents' basements by offering — what else? — a subscription to the magazine.
The title launched t...
Bloomberg Businessweek is targeting twentysomethings living at home for a campaign that aims to gently nudge them out of their parents' basements by offering — what else? — a subscription to the magazine.
The title launched the website bbwgetsyouahead.com, which houses e-giftcards that parents and friends can send to Gen Y-ers still living at home. One card from the parents reads, "Our American dream is for you to move out." A friend's card offers the following inspiring message: "**Spoiler Alert** You end up middle-aged and single." In addition to launching the site, Bloomberg Businessweek will also run an online campaign Read more...More about Advertising, Marketing, Bloomberg Businessweek, Business, and Media
