Marketing

So Heineken, the brand that brought us this and this, has done it again. This time round, Heineken drinkers in Mexico City were approached by a woman and given the immediate choice of racing for a flight to Wembley for this morning’s Champions League Final leaving just two hours later. Best of all, hours after the Champions League Final ended, the video was already uploaded. The post Heineken – good decision appeared first on mUmBRELLA.

The determinant of success for any online business is the amount of traffic that they get to their website. This is because traffic leads to conversion and therefore if you are not getting any traffic to your site then you are probably not selling anything. While there are many free tools that people can use to get traffic to their sites so as to improve their conversion rates, most of these are usually not effective in the short run and could take weeks before their results show. It is for this reason that people decide to buy traffic for their sites instead. While this involves some investment, it is a sure way of seeing a larger amount of traffic to your sites within a few days. Paid advertising is one of the easiest techniques you can use to buy traffic for you website. This is where you can post your ads on various high traffic sites with a link leading back to your site. Once someone clicks on the link, they end up on your site and at the end of the day, you have to pay the owner of that site some amount of money depending on the click through rate of your ads. One of the easiest programs to use in this respect is the Google Ad Words Programs, which is currently the biggest search-advertising program on the Internet. You can buy traffic in one of two ways using Google AdWords: First, you can have your ads posted on various sites that have registered with Google and have allowed them to post these ads on their sites for a commission of the money you pay them. Google usually posts your ads on sites that are niche related so that you can be guaranteed of getting targeted traffic, which is the most valuable for online business. Second, and more effective, is through the use of sponsored ads. To buy targeted traffic through this method, you will have to spend a little bit more. This is where you can have your ads sponsored by Google and this means that they will be appearing next to search engine results for keywords that are relevant to your business. This makes it easier for your ads to be seen as compared to posting the ads on sites where they may not be visible and thus, it is the best way to buy traffic.

The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest problem is with the term Return on Investment being listed as a buzzword. ROI isn’t a buzzword… it’s an absolute necessity. We continue to see agencies and businesses that aren’t monitoring their return on investment fail – not just their marketing, but hurting their business. Some of the other terms are buzzworthy, but still not that bad. I like the term snackable content… we often refer to minigraphics – infographics that are very focused on a single piece of data rather than the entire story. Snackable content sounds a bit better and points to the behavior of how they are consumed. Value propositions and KPIs may also be buzzwords but are important as marketers are focusing their message and measuring the results. © 2013 DK New Media.

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Check out these six links that we're recommending to one another: Here's What Law Enforcement Can Recover From A Seized iPhone - Forbes. "A week ago I had a chat with A Friend Who Should Know About Such Things about the ways investigators can get into your email. Some are deceptively simple (using Gmail, authorize another account to receive mails on your behalf). But the phone in your pocket is a recording device of previously unthinkable power, and it's seldom more than a meter from your body. In this Forbes piece, Andy Greenberg looks at what a treasure trove your phone is." (Alistair for Hugh). Giorgio Moroder DJS In New York - Dazed Digital. "Daft Punk is everywhere. They, and pretty much everyone else, owe their lives to a man named Giorgio Moroder. Born in 1940, he's behind everything from Donna Summer's 'I Feel Love' to the annoying catchy 'Neverending Story' to Harold Faltermeyer. And yes, he's collaborated with Daft Punk. All of this attention seems to have brought him out of hiding, and this is a live set he just played--at 73. Listen and be schooled." (Alistair for Mitch). What's the shrewdest, smartest maneuver you've ever seen in business? - Quora. "How Dow Chemical won the battle for the bromine market, in the US and Europe." (Hugh for Alistair). The Steve Jobs emails that show how to win a hard-nosed negotiation - Quartz. "Apple's Steve Jobs and James Murdoch, a top guy at News Corp negotiate terms for getting HarperCollins ebooks into Apple's iBooks. Steve Jobs wins." (Hugh for Mitch). Taxes on some wealthy French top 100 pct of income: paper - Reuters. "I'm all about helping our fellow citizens. I take no issue with paying taxes for services and the like. Still, it's incredibly frustrating to think that over fifty percent of what we earn gets taxed (sometimes a little more, sometimes a little less). Then, whatever you're left with and spend is taxed an additional 15%(ish). We're all basically working for the man. This article is a jaw-dropper. Yes, there are some people in France that were taxed for one hundred percent of their income. How is that even possible? Read on..." (Mitch for Alistair). The One-Person Product - Marco.org. "Now that Yahoo bought tumblr for over one billion dollars, we'll all start using this as an example of modern business (while Facebook and Instagram get down to figuring out their businesses). Now before Google (or Facebook) grab up Waze for over a billion dollars (which is about to happen), everyone wants to know the true story of David Karp and how this 26 year-old did it. Marco Arment (one of the original people at tumblr and current creator of Instapaper) weaves an amazing tale. If ever there was a piece that should be read by anyone thinking of starting a business, this could well be the one." (Mitch for Hugh).  Now it's your turn: in the comment section below pick one thing that you saw this week that inspired you and share it. Tags: alistair croll andy greenberg apple bitcurrent book a futurists manifesto complete web monitoring daft punk david karp dazed digital dj dow chemical ebook facebook forbes gigaom giorgio moroder gmail google harold falterm

More than a half a million workers are creating their own jobs every month, according to the Kauffman Index of Entrepreneurial Activity. About one in five of those are started by women, notes Forbes. Female-created businesses could be an important key in creating more jobs and helping equalize the pay threshold in the U.S. Small businesses owned by women could create more than 5 million new U. S. jobs by 2018, notes the The Guardian Life Small Business Research Institute. That’s an impressive statistic in any economy, especially one that the US averaged around 160,000 new jobs created every month in 2012. With support and education, female entrepreneurs can find success with their own companies, forging their own path and taking advantage of a post-recession growth in new businesses. Female business owners are also more likely to use profit to invest back in the company or further their education. Education Growth After a female entrepreneur finishes college, where can she turn for an advanced education? How can a hard-working entrepreneur balance an already-established work and family life with new education pursuits? Whether you have a solid plan to start with, or no plan at all, education is key to a business’ success. Digital education is becoming more and more flexible, allowing for different learning styles and schedules to successfully complete college courses in a flexible way. Classes can be completed on a laptop, library computer, or even through a smartphone. Online College Programs Women entrepreneurs can enroll in online college programs that focus on several necessary skills for creating a new business. Examples include: How to manage finances in the beginning stages of a business. How to find investment money. How to foster leaderships skills. How to work with contracts and other legal paperwork. Acquiring a variety of skills is important in the current digital age. Using technology to broaden your horizons and look into every possible way to showcase your business is critical for its success. Platforms for Online Education From the thousands of online education courses offered on the Internet, a few reliable platforms stand out for successful entrepreneurs. CreativeLIVE Inc. hosts a variety of business-themed courses, covering topics ranging from creating your brand to how to market on YouTube. edX hosts college course videos from universities like Harvard, Berkeley and Georgetown. The courses cover business, copyright law and cooking. Khan Academy offers online video courses on the four main categories of STEM education (science, technology, engineering, and mathematics). Taking classes beyond the standard business majors can open up new possibilities for business ventures allowing an entrepreneur to learn skills she needs for business as well as skills that apply to the type of business she is creating. Accelerators and Incubators Accelerators and incubators are great sources of support, education and funding. These support teams can help female entrepreneurs find investors and support needed to get a start-up concept off the ground. The accelerators and incubators will invest a small amount of money in exchange for a stake in the business. And some programs have started to accept applicants who have personality and potential, but without an actual startup idea. This early-stage guidance offers lessons in finding initial seed funding, company paperwork, and help with start-up legal advice. Some successful accelerators include Y Combinator, Dream It Ventures and Tech Stars. Many of these companies focus on technology-based start ups, where a majority of new businesses are created by men. Local incubators can offer education and mentoring, but also give invaluable insight into area demographics, real estate and more. Finding a mentor is important for a small business owner. A mentor can help finesse the mission and goals of a business while providing continuing guidance and support. They may even help

Meet the new boss, same as the old boss… (Read the complete essay at Histories of Social Media)

Here is a list of the newest internet marketing tools. All items listed are certified with volume sold and refund rate. Refund rate is a great indication of customers satisfied with the product. If one of these products interest you click the find out more information to go to their sales page which will be a much more detailed page about the product. All products come with at least a 30 day refund rate.  PremoPress – WPAutoMall Theme - Wordpress theme for your local Car Dealer clients, easily create websites for car dealers in just a few clicks with this HTML 5 powered fully responsive theme.  Cost: $13.65 – Products Sold to date: 250+ Refund Rate: 0.22% Click here for more information ZonKiller – WP Amazon StoreTheme - Boost your amazon earnings with this brand new amazon store theme. Cost: $16.78 Products Sold to date: 250+ Refund Rate: 2.61% Click here for more information WordPress Theme Designer Course  - Learn How To Design Develop & Sell Your Own WordPress Themes. Price: $17.00 Products Sold to date: 500+ Refund Rate: 0.37% Click here for more information If you would like to be alerted on our weekly hot new internet marketing products of the week just enter your name and email below.   I also have a very big surprise for you when you get on the list Get Weekly Updates! Name: Email: Trying to increase your Google rank that is like no other?

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Lead Generation “Cards”: The Lead Generation Card is “a new type of Twitter Card that will [...]

What happens if, instead of one sales call a day, you make ten? Or if instead of 3 freelancers working on scaling your work, you have thirty? What happens if you add a zero in places where it feels impossible to handle... what then? Scale isn't always the answer, but if it is, then scale. Build the systems necessary to dramatically change your impact. Halfway gets you nowhere.

Email marketing is undoubtedly one of the most effective methods of online marketing today and many online businesses are taking it up. However, in order to run an effective email marketing campaign, one must have some tools in place that will help them create and build a database of email addresses, initiate and track email campaigns and be sure that their messages reach the intended recipients. All these tools can be easily attained by simply using email marketing services for your campaign. Some of the tools you will be able to get from an email marketing service include: * Database tools – these are tools that help you to manage your email lists which could have thousands or even millions of names and addresses. Email marketing services help you to create your database manually after which they can provide you with links to put on your websites that lets visitors voluntarily sign up. They also provide automatic subscribe and unsubscribe functionality that makes managing your email database very easy. * Design tools – these are tools that help you to creatively present your message so that it can be more visually appealing and engaging. Email marketing services usually provide a visual online editor that you can use to create HTML and text layouts on your emails. This way, you can ensure that your message is one that leaves an impact on your clients or potential clients and thus increase the chances of them doing business with you. * Merge tags – these are tools that allow you to customize and personalize your emails by automatically adding a name or some other information that is unique to a particular client. These give your emails more authenticity and they are ideal for building relationships with clients and thus promoting repeat business. This is due to the fact that customers and potential customers will be more easily appealed to by a personal message than one that is general in nature. * Email management tools – since your email database will have people with varying needs, you need email management tools that will help you to make your marketing campaigns more targeted. Email marketing services help you to manage your campaigns by enabling you to send email blasts to different segments according to their preferences and needs. * Tracking tools – these are very essential tools that help you keep tabs on how your email marketing campaign is doing. Most email marketing services will let you know how many of your customers opened the email you sent and how many clicked through to your site. You can therefore be able to determine whether or not your campaign is effective and where you need to make some changes.