Marketing

Penguin 2.0: Four Facts You Should Know #marketing #tech
Penguin 2.0: Four Facts You Should Know #marketing #tech
8 minutes ago
Sharing will come back a thousand times more than if you keep the business all to yourself, says Mario Batali.
Sharing will come back a thousand times more than if you keep the business all to yourself, says Mario Batali.
37 minutes ago
Celebrity chef Mario Batali explains how he built a food empire from the ground up and kept it going.
Celebrity chef Mario Batali explains how he built a food empire from the ground up and kept it going.
37 minutes ago
Celebrity chef Mario Batali warns against picking a product and just slapping your sticker on it.
Celebrity chef Mario Batali warns against picking a product and just slapping your sticker on it.
37 minutes ago
Building an empire came easy for celebrity chef Mario Batali, who thrives on cooking and working with people.
Building an empire came easy for celebrity chef Mario Batali, who thrives on cooking and working with people.
37 minutes ago
Obamacare might increase business costs, but celebrity chef Mario Batali is willing to pay.
Obamacare might increase business costs, but celebrity chef Mario Batali is willing to pay.
37 minutes ago
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it. Whereas before, we could create a message and hammer it home to ou...
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it. Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing your brand much more scientific than before. Think of all the facets of marketing today: Social media marketing Mobile marketing Influence marketing Digital marketing Search engine marketing Email marketing Pay Per Click marketing Banner display marketing Digital signage marketing Traditional marketing And on and on and on. Still marketing, but now truly multi-faceted. Now, into that mix, introduce demographics, locale, purchase history, brand loyalty, financial, emotional and situational factors, and creating a successful marketing template becomes much more strategic than ever before. Which is why a new guide from Worldcom Public Relations Group is a timely release. The world’s leading partnership of global public relations brands, Worldcom provides analysis and understanding of the various cultural nuances in different marketplaces. Their Global & Local Marketing Guide for CMOs highlights the growing shifts and trends in these different markets, and offers insights from 40 Worldcom partners across more than 15 countries. These insights help CMOs understand the marketing and PR landscape when it comes to multicultural audiences, locales and industries, and is geared to help organizations and marketing consultants/agencies be more effective in these areas. Below are some of the key takeaways from the report. Today’s Marketer Needs to Understand Local as Well as Global Savvy marketers have always known that true success comes from understanding your customer and meeting their needs and demands. From type of message to channel of promotion, and language of the message, if you don’t meet your customer on their terms – or at least be fluid enough to adapt to their known terms – then you’re already on shaky ground when it comes to getting your brand message out there. For example, in Argentina, South America: …60% of opinions about a product are shared in face-to-face conversations, and people are more eager to exchange opinions with friends (45.5%), family (20%) and colleagues (30%). 92% of the comments within these conversations tend to be positive over negative. In Arizona, United States: Small businesses are a major contributor to Arizona’s economy, representing 97% of businesses in the state. 78% of Arizona companies rely on word-of-mouth when purchasing a new product or service. In Hong Kong, China: Hong Kong is seeing a growing market for group purchases. In January 2012, Groupon had 360,000 fans of their Facebook page, 10% of the total amount of Facebook accounts in China. [Note: I've never been sold on fans in relation to business metrics, but the percentages and use of Groupon was interesting - Danny.] These are just three snippets that highlight very different cultural takes on how we do business today. The report itself delves into many more countries and offers some fascinating insights into why the future of marketing is local, and then beyond. Interestingly, many of the findings tie perfectly into the research and methodologies that make up Influence Marketing, and how dyadic (groups of two) relationships drive influence marketing success when it comes to the customer solution. If marketers can change their mindsets on placing the customer first and then meeting track back from there to meet the customer’s needs, their goals will be more manageable and measurable. Channels and Content Are Key For ArCompany, the best marketing and PR is when you’re not even aware you’re being marketed to. The nature of the promotion, the conversations around it, the minute details that are researched before a campaign’s implementation – all are geared towards making marketing as non-i
about 1 hour ago
After Hijackings, Twitter Adds Two-Step Security Feature (Bits.Blogs.NYTimes.com) Last Wednesday, Twitter introduced two-factor verification, a security and authentication feature that will make it harder for hackers to hijack user accou...
After Hijackings, Twitter Adds Two-Step Security Feature (Bits.Blogs.NYTimes.com) Last Wednesday, Twitter introduced two-factor verification, a security and authentication feature that will make it harder for hackers to hijack user accounts, following months of high-profile hijackings on the popular social media website. Top 10 Social Media Security Problems in 2013 (SocialMediaRevolver.com) Not only are social media [...]
about 1 hour ago
Let's face it, shiitake happens. Here are three ways to make the most of your mistakes.Let's face it, shiitake happens.No, not mushrooms, but mistakes. While some entrepreneurs may have stronger attributes than others, none are infallibl...
Let's face it, shiitake happens. Here are three ways to make the most of your mistakes.Let's face it, shiitake happens.No, not mushrooms, but mistakes. While some entrepreneurs may have stronger attributes than others, none are infallible. When I meet other entrepreneurs, I am inspired by their incredibly driven and focused personalities and their ability to persevere in the face of ridiculous challenges. Unfortunately, I am more put off by their arrogance and inability to own up to mistakes.In my book, humility and grace trump perseverance.The problem is that entrepreneurs are all too often embarrassed by their mistakes. They focus on their successes and will largely ignore their failures altogether. They should not. Honing up to your failures and setting out to leverage the lessons learned is endearing in our leadership culture, which is full of forgivers and providers of second chances. Unfortunately, not dealing with your mistakes properly can be a mistake in and of itself.Errors are inevitable, so follow these three rules to avoid making your mistake worse.1. Identify the MistakeEntrepreneurs often misidentify a problem or fail to identify a mistake altogether. Understandably, some mishaps are not obvious, while others may take many months, even years, to expose themselves. The most successful entrepreneurs are great at identifying the root cause of mistakes, while less successful entrepreneurs focus on menial and insignificant causes. Be willing and open to the idea that a mistake may exist, and, if necessary, seek out assistance to find out what the real problem is.2. Admit the MistakeLike an intervention, the first step in overcoming a mistake is to admit that you have made one. Many entrepreneurs, however, are prideful and painfully relentless in their denial of being wrong or "out of the know," even in the face of overwhelming evidence and opinion. It is important to understand that admitting that you have made a mistake or are wrong is not bad. Addressing and taking responsibility for a failure is an endearing quality that will make you more respectable and easier to work with.3. Face the MistakeAn entrepreneur must understand that the "tallest tree gets the most wind." When mistakes happen, ultimate responsibility lies where the buck stops, with the entrepreneur. All too often, however, "pride-creep" affects an entrepreneur's ability to constructively receive feedback. Granted, sometimes feedback takes more the form of criticism and can be personal, vile and destructive. Nonetheless, a successful entrepreneur will receive it and turn it into something constructive. Get some thick skin and learn to embrace criticism.I speak and lecture regularly about my entrepreneurial journey with Wild Creations and I find myself more often than not recanting my mistakes and the lessons learned more often than my successes. It is actually very cathartic to openly discuss the failures I have had, as doing so keeps me grounded. I have even been encouraged to commit these lessons in writing, which is why I started a book project called One Million Frogs. It is therapeutic and humbling, and I believe all entrepreneurs can learn from this exercise.And, as for shiitake mushrooms, aside from being a great battle cry when you mess up ("ah shiitake!") remember that mushrooms, like mistakes, typically grow from refuse and in unexpected places, but can actually be very useful at times (not to mention tasty). So do not fear mistakes, but make certain you know how to handle them when they happen.Shiitake!Please share with others below a mistake you have made and lessons you learned from it. Others will benefit! Cheers!
about 1 hour ago
LinkedIn is bigger than ever as a business tool. Are you actually making the most of it? Try some of these little-known tricks and tactics. LinkedIn is a powerful social network--not just for making connections, but for sharing content, ...
LinkedIn is bigger than ever as a business tool. Are you actually making the most of it? Try some of these little-known tricks and tactics. LinkedIn is a powerful social network--not just for making connections, but for sharing content, recruiting talent, and keeping customers in the loop. We asked 11 successful founders from the Young Entrepreneur Council to divulge their favorite hacks to get more out of LinkedIn. 1. Join Key LinkedIn GroupsJoin all the national groups that are related to your industry. Once you're a member, post your best content articles in the group discussions and you'll see a big spike in targeted traffic from your niche. Some of our best content has really taken off using this method--it really is a quick and easy LinkedIn hack. --Anthony Saladino, Kitchen Cabinet Kings2. Make Your Article "Trending in Your Network"LinkedIn has a feature called "Trending in Your Network." This feature is reserved for articles that are being shared by multiple people in your network around the same time. If you have an article that features your company, ask your team to share it around the same time. Since many clients will be connected to multiple members of your team, this increases the likelihood that they see your article. --Brett Farmiloe, Markitors3. Keep in Touch With 'Five Hundred Plus'Use a new tool called Five Hundred Plus that reminds you to keep in touch with your LinkedIn contacts--something that's very important, but most people forget to do. --Ben Lang, EpicLaunch 4. Use RapportiveRapportive is a free Gmail plugin that replaces the ads on the right side of your screen with details from the LinkedIn profile of the person emailing you--his or her picture, company, title and location. It's an invaluable tool to help you determine the appropriate response to his or her message. It also helps you find the LinkedIn profiles of people who are hard to find. --Emerson Spartz, Spartz5. Make an Original TaglineWant to stand out from the crowd? Don't have your tagline read "Position, Company Name." Rather, make it something like mine, which reads, "Matching you with the best fit for Merchant Services with no contracts and no shady business at Equitable Payments." It gets me laughs, as well as business! --Darrah Brustein, Finance Whiz Kids | Equitable Payments6. Reconnect With ClassmatesOne of the best-kept secrets of LinkedIn is the Classmates tool. By visiting LinkedIn.com/classmates you can access your college alumni network and tap into those that you share an existing common bond. Sort, filter, and search your way through the database to find the professionals that can best help you using criteria like where they live, what industry they work in, and where they work. --Benjamin Leis, Sweat EquiTees7. Use It as a Source of Warm ReferralsI am very active on LinkedIn. I use it to keep our partners and all of my connections in the loop on our activities via tweets and blog posts. It's an especially effective tool for creating a point of commonality with potential clients. When I am introduced to a new potential client, I immediately reference LinkedIn to see how we're connected and from what shared source I can get a warm referral. --David Ehrenberg, Early Growth Financial Services8. Request Product Recommendations From CustomersWe have two parts to our business, direct-to-consumer and custom products that we make for major organizations. LinkedIn allows you to highlight recommendations and reviews of your work product. Many prospective customers will Google "Modify," and our LinkedIn profile stands out. Having recommendations provides instant credibility. --Aaron Schwartz, Modify Watches9. Use Job-Change AlertsUse a resource like JobChangeAlerts.com to be notified when one of your LinkedIn contacts changes titles or positions. Having this in your inbox provides you with the opportunity to quickly reach out to that individual to congratulate her on the raise or move. These transition points are often when business d
about 2 hours ago