Marketing

A big day for new Seven uberboss Tim Worner. Dr Mumbo’s spies tell him that Worner – along with sales boss Kurt Burnette and the network’s commercial chief Bruce McWilliam – were busily power lunching with media buyer Harold Mitchell. Unsurprisingly, they chose Sydney’s traditional venue for kings of media, Machiavelli. And of course, they sat in the corner table that used to belong to Kerry Packer. The post A Machiavelli coronation for Worner appeared first on mUmBRELLA.

John Heinsen The CEO and executive producer of  US content and consultancy Bunnygraph Entertainment, John Heinsen, was the feature guest for this week’s Mumbrella video Hangout. Heinsen is coming to Australia next month for events including the Amplify Festival and Mumbrella360. While at the conference, he will speak about multi-platform storytelling and putting his argument on cutting budgets for marketing and transferring it to production. Heinsen has overseen Oscar.com and Mobile App for the Academy Awards / Disney ABC Television Group for the last two years. He is currently in development as the Director of Digital Media for One Great Night On Earth, a 12 hour rock benefit concert event to be held in Melbourne in 2014. The post Hollywood veteran John Heinsen’s Hangout appeared first on mUmBRELLA.

New tech: Charge your phone in 30 seconds or less ht @scottevest

Southern Cross Austereo’s Mix 94.5 has retained its overall lead in Perth’s tight radio market, but has lost out in the breakfast and drivetime battles to DMG’s Nova 93.7FM according to ratings released today by Nielsen. Nova93.7FM’s Nathan, Nat & Shaun took the lead over Mix94.5FM’s ‘The Bunch’ who had a drop in audience share from 13.2 per cent to 11.5 per cent, while Nova’s team, took the lead with an 11.9 per cent audience share, despite a small drop from 12.4 per cent. Perth Monday to Sunday share – source: Nielson DMG-owned Nova93.7 also eclipsed Mix94.5FM in the drivetime ratings, as the audience share for Meshel, Tim and Marty’s show rose from 13.8 per cent to 15.2 per cent, while Mix’s ratings for ‘The Couch’ dropped from 13.9 per cent to 13.2 per cent. Executive producer Katie Dower joined Nova’s drivetime show in February from The Hamish and Andy show on the Today Network. In the breakfast battle, non-commercial station ABC720 still has the largest share of  the listeners – 12.6 per cent. Although Southern Cross Austereo’s Mix 94.5 has retained its overall lead in the Monday to Sunday ratings, its audience share has dropped from 13.8 per cent to 13.4 per cent. Nova 93.7FM’s weekly share increased from 11.9 per cent to 12.3 per cent, and 96FM made significant gains from 11.4 per cent to 12.7 per cent of the audience share Monday to Sunday. The post Radio ratings – Perth: Mix 94.5 stays on top but loses breakfast and drive time slot appeared first on mUmBRELLA.

Thank you for doing this... "@DaftPunk goes outside comfort zone for new album" via @SFGate

The shortlist for the Mumbrella Awards 2013 can now be revealed. The teams will find out if they have won at the Mumbrella Awards, which takes place at The Star in Sydney on the evening of Thursday June 6. The event will be hosted by The Project’s Charlie Pickering with the help of Sam Mac. A panel of around 50 jurors will convene next week to decide the winners. The chairman of the jurors is Telstra’s chief marketing officer Mark Buckman. The shortlist: Media Agency of the Year Match MediaCom OMD PHD UM Australia Creative agency of the year Clemenger BBDO Melbourne Colenso BBDO/Proximity New Zealand George Patterson Y&R Melbourne Saatchi & Saatchi, Sydney The Monkeys PR agency of the year Edelman Public Relations Liquid Ideas Mango One Green Bean Red Agency Specialist agency of the year Mark Naked Communications Play Communication tkm9 Visual Jazz Isobar WiTH Collective Marketing team of the year Aussie Home Loans Commonwealth Bank RAMS Financial Group Pty Ltd VB – Carlton & United Breweries Virgin Mobile Australia Sales team of the Year Adshel Australian Radio Network Multi Channel Network Val Morgan Fairfax Media Mumbrella Award for Bravery Metro Trains – Dumb Ways to Die by McCann Melbourne Who Gives a Crap – Help get Simon off the Loo by Naked Communications in partnership with Who Gives a Crap Maccas – Australia Day Name Change by DDB Group Sydney Oak – Reverse Robberies by The Monkeys Parkinson’s Victoria – Message from Jennifer by DDB Melbourne VB -The Impossible Brief by Clemenger BBDO Melbourne Mumbrella Award for Insight Art Series Hotels – The Overstay Checkout by Naked Communications Metro Trains – Dumb Ways to Die by McCann Melbourne Ecco – World’s Longest Catwalk by UM Australia NAB – Stand-Ins by Clemenger BBDO Melbourne Tourism Australia – Lions by DDB Group Sydney Mumbrella Award for Innovation Durex – Fundawear by Havas Worldwide Australia News Limited – Fast Front Pages by UM Australia 37 Degrees Bifocals by Finch H2Go – How Refreshing by Colenso BBDO/Proximity New Zealand Mailbooks for Good by BMF in partnership with Random House and The Footpath Library Defence Force Recruiting – Mobile Medic by George Patterson Y&R Melbourne Mumbrella Award for Data Customer Conversion by Aussie Social Mapping Food by Digivizer Pty Ltd Panadol Cold and Flu – Flu Tracker by Maxus Ikea: A Data Love Story by MATCH Telstra – Always On by DDB Group Sydney Mumbrella award for culture Clemenger BBDO Melbourne Droga5 Match MediaCom OMD Media brand of the Year The Australian Women’s Weekly – Bauer Media Mamamia Marie Claire – Pacific Magazines Pedestrian.tv realestate.com.au – REA Group taste.com.au – NewsLifeMedia Production house of the Year Cutting Edge Exit Films Finch Jungleboys Pty Ltd Revolver/ Will O’Rourke Mumbrella Thinker of the Year Emad Tahtouh, director of applied technology and innovation  at Finch Justin Graham, executive planning director at Droga5 John Mescall, executive creative director at McCann Melbourne Adam Ferrier, global head of behavioural science at Naked Communications Rob Pardini, head of data planning and analytics at Maxus  TV ad of the year AAMI – Rhonda by Ogilvy Melbourne Carlton Draught – Beer Chase by Clemenger BBDO Melbourne Metro Trains – Dumb Ways to Die by McCann Melbourne MasterCard PayPass – Pirate by McCann Melbourne Schweppes – Tumble by George Patterson Y&R Melbourne Telstra – Down Under by DDB Sydney Ad campaign of the year AAMI – Rhonda by Ogilvy Melbourne Build with Chrome by Mark Bundaberg Red As Smooth as Life is Rough by Leo Burnett Sydney Cadbury Dairy Milk by Saatchi & Saatchi, Sydney and Cadbury Dumb Ways to Die by McCann Melbourne Pedigree Donation Glasses by Colenso BBDO/Proximity New Zealand The APAC Network Agency finalists will be announce

The Walkley Young Australian Journalist  of the Year Awards finalists have been announced. The announcement: The Walkley Foundation is thrilled to announce the finalists in the 2013 Walkley Young Australian Journalist of the Year Awards: our brightest young journalists representing the best of a new generation. All finalists have been selected on the basis of journalistic excellence in the fundamental tenets of the craft as well as their ability to present distinctive and original journalism that pushes the boundaries of the profession. They include: TEXT-BASED JOURNALISM Sponsored by Fairfax Media Ashley Argoon, The Border Mail, “Ending the suicide silence” Daniel Burdon, Gladstone Observer and Sunshine Coast Daily, “Harbouring Doubt” Christopher Knaus, The Canberra Times, “Canberra’s cold case cover-up” RADIO/AUDIO JOURNALISM Sponsored by ABC Amelia Birnie, 4BC News and Drive with Gary Hardgrave, 4BC Radio, “Election Day Injunction,” “Daniel Morcombe’s Funeral” and “January Floods” Caitlyn Gribbin, The World Today, PM and The Country Hour, ABC Radio, “Miners speak out about drug culture,” “Bundaberg floods helicopter rescue” and “Farmers desperate for new drought policy” Natalie Whiting, AM, PM and triple J Hack, ABC Radio, “Stories from Wilcannia” TELEVISION/VIDEO JOURNALISM Sponsored by Sky News Alexandra Fisher, Lateline, The World, Weekend Breakfast, ABC TV, “Mexico sex trafficking” Miranda Grant, ABC Open, ABC TV “Separated: Echoes of forced adoption” Katrina Yu, SBS World News, SBS TV, “Breaking the silence on FGM,” “Remembering Vietnam” and “Changes to Singapore’s death penalty” INNOVATION IN JOURNALISM Sponsored by News Ltd Rebecca Fleming, Sydney Morning Herald, Sun-Herald and Udenplan,“Mapping Australia’s Census” Sam Landsberger, Herald Sun, “Pick Me draft series”, “If you don’t mind, umpire!” “Drugs ban for VFL player” Liam Mannix, Indaily, “Unis accused of bonus points war”,“Adelaide metro bus frequency map” and “Mapping SA’s population shifts”CAMERAWORK Sponsored by UNSW Brendan Francis, The Cairns Post, “Bird of Prey,” “Bhutan Refugee” and “Friday Night” Ella Rubeli, The Global Mail, “Life, death – and transformation” Rohan Thomson, The Canberra Times, “2013 Bushfire coverage”, “Beneath the surface of the Moscow Circus” and “Gotye returns to his roots” STUDENT JOURNALIST OF THE YEAR Sponsored by Media Super Siobhan Fogarty, Charles Sturt University, “Domestic violence in the Central West of New South Wales” Darcy Hay, Charles Sturt University, “Drug rehabilitation centre rejected by rural community” Amanda Parkinson, Petersham TAFE, Sydney Institute, “Single parents to lose pension cards” Category winners will go into the running for the overall Young Australian Journalist of the Year Award. The prize is a once-in-a-lifetime trip to the CNN headquarters in Atlanta or New York or the BBC in London for a first-hand look at internationally significant news-makers, with all airfares and accommodation included. The Walkley Foundation thanks major sponsor FOXTEL as well as category sponsors ABC, Fairfax Media, Media Super, News Limited, UNSW, Sky News, and partners Qantas, BBC World, CNN and Nikon. The awards ceremony will be held at The Beresford Hotel in Sydney on July 3. Visit the Walkley Foundation website for more details (http://www.walkleys.com/young-australian-journalist-of-theyear) and keep an eye out for highlights of the finalists’ work, to be showcased in the run-up to the awards. The Walkley Young Australian Journalist of the Year Awards were open to all Australian journalists aged 26 and under as at April 26, 2013. The post Walkley Young Australian Journalist of the Year Awards finalists announced appeared first on mUmBRELLA.

"You can’t buy cool but you can draft it until you start to earn a sense of guilt by association”

Salar Kamangar has been selected as Cannes Lions Media Person of the Year 2013. The announcement: The Cannes Lions International Festival of Creativity is the world’s largest and most prestigious annual awards and celebration of creative excellence in advertising and communications. Every year, the Festival organisers present The Media Person of the Year Award to a prominent personality who is an influential figure in the development of today’s media landscape, ultimately playing an integral part in shaping the future of the industry. This year, Cannes Lions is proud to honour YouTube CEO Salar Kamangar, who leads the video community that 1 billion people across the globe use to access information, share video, and shape culture. Founded in 2005, YouTube was acquired by Google the following year. Since taking the role in 2009, Salar has overseen the expansion of YouTube into a global broadcast platform.  Under his leadership, YouTube’s site design and its investments have been reshaped to focus on channels and the emerging content creators behind them. YouTube’s usage has been increasing at tremendous rates, to six billion hours of video watched each month, a 50% increase over the past year. YouTube has also launched TrueView, the advertising format whereby advertisers only pay for ads watched, and has doubled the number of advertisers using it in the last year. Philip Thomas, CEO of Cannes Lions says, “YouTube has become a global phenomenon under Salar’s leadership. The statistics say it all: more than one billion unique users a month watch more than six billion hours of video. In 2011, YouTube had more than one trillion views – a simply staggering statistic. But YouTube is more than a formidable communications tool of everyday life. YouTube has become a key way for people throughout the world to share their cultures and stories, helping us understand and connect with one another. And for businesses, YouTube is enabling the next generation of great channels, similar to how cable systems enabled the emergence of modern TV programming and advertising. In the coming years, YouTube will surely become ever-more important to content-creators and advertisers the world over, and so Cannes Lions is delighted to recognise Salar’s achievements and present him with the Media Person of the Year award.” Salar Kamangar says, “Content creators and advertisers alike are building successful YouTube channels that tap into a global community of fans, with more than one million of these channels now earning revenue. I’m delighted to accept this award not just on behalf of YouTube, but on behalf of the artists and producers across the world whose creativity has established YouTube as the global destination for video.” Google’s ninth employee, Salar’s early roles at Google included drafting its first business plan, starting its early legal and finance functions, and helping to found Google’s product team. While leading product management for Google’s advertising and monetisation products, Salar and his engineering partner designed and launched AdWords, helping the program grow into a business generating billions of dollars a year. Salar also led product management teams for Google’s web applications, including Gmail and Docs. Salar earned his bachelor’s degree in biological sciences with honours from Stanford University. Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday 19 June in the Palais des Festivals, Cannes, France. Previous recipients of the Media Person of the Year Award include, Jack Dorsey, Creator, Co-Founder and Executive Chairman of Twitter; Eric Schmidt, Executive Chairman of Google; Mark Zuckerberg, Founder and CEO of Facebook; Steve Ballmer, CEO of Microsoft Corporation; Tsuneo Watanabe, Chairman and Editor-in-Chief of The Yomiuri Shimbun Holdings; Sumner Redstone, Chairman and CEO of Viacom; and Gerald Levin, CEO of AOL Time Warne

Reprise Media has announced the appointment of  Google executive Ale Vendramin. The announcement: Senior Google executive Ale Vendramin has joined search and social agency Reprise Media Australia as general manager. He will report to Reprise Media CEO Craig Ellis. Vendramin’s new role follows the announcements last week of two new national positions as Reprise Media evolves its management ranks to assimilate substantial growth from existing and new clients. An executive with experience working in North America, Latin America and Australia, Vendramin is formerly head of automotive for Google Australia and New Zealand where he was responsible for driving advertising revenues and building strong relationships with senior level clients through creative marketing and digital solutions to their business challenges. He worked at Google for three years. Prior to Google, Vendramin was general marketing manager, digital and CRM at Ford Australia, managing a $35 million budget, a team of direct reports and was responsible for 58 people at Ford’s Customer Relationship Centre.  He worked for the auto giant for 13 years in Buenos Aires, Detroit, Sao Paulo, Sydney and Melbourne. Ellis said Vendramin was a talented and experienced marketing executive with an enviable career in highly creative and effective marketing solutions. At Reprise Media, Vendramin will oversee detail of the agency’s client relationships and support for client teams, staff retention and development, evolution of the agency’s products and the quality of work created for clients, as well as collaboration with other IPG Mediabrands businesses. “Ale brings a new dynamic to our business,” said Ellis. “His Google and Ford track records in creative thinking and effectiveness brings a new perspective to our operations at a senior level. He will challenge us – and that’s a good thing. We are looking forward to his energy in our business.” Vendramin is the latest senior appointment at Reprise Media Australia. Ellis recently announced two new positions, national operations manager and social communities and analytics director. Source: Reprise media release The post Reprise Media poaches Google’s Ale Vendramin appeared first on mUmBRELLA.