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Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, busine... More from Wikipedia
ChangingMinds posted a news story on their blog

Theories: Conversion Theory

Here's how minorities can persuade majorities. Similar stories ...
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ChangingMinds posted a news story on their blog

Guest article: Time is Money

Here is a guest article on sales. Similar stories ...
Money
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ChangingMinds posted a news story on their blog

Willpower: Take Glucose

An important way of boosting willpower is to top up your glucose level. Similar stories ...
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ChangingMinds posted a news story on their blog

Speaking: Bite-sized Chunks

When speaking in public, chunk thing into pieces. Similar stories ...
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ChangingMinds posted a news story on their blog

Leadership: The Fundamental Question

What should you ask leaders? Here's what. Similar stories ...
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ChangingMinds posted a news story on their blog

Motivation: Arousal Thresholds

There are three key thresholds when you are getting aroused. Similar stories ...
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ChangingMinds posted a news story on their blog

Guest article: Where does selling begin? Activate the buying journey immediately

Here is a guest article on sales. Similar stories ...
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ChangingMinds posted a news story on their blog

The Annotated Art of War: Parts 4.16-20: Military Method

Here's a commentary on another part of Sun Tzu's 'Art of War'. Similar stories ...
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ChangingMinds posted a news story on their blog

Guest article: You're the leader, what are you thinking?

Here is a guest article on leadership. Similar stories ...
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ChangingMinds posted a news story on their blog

Guest article: Why Hope Is A Great Strategy

Here is a guest article on development. Similar stories ...
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ChangingMinds posted a news story on their blog

Guest article: Say thanks

Here is a guest article on development. Similar stories ...
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Personal Branding Blog posted a news story on their blog

Direct Sellers: Mobile Tips for Your Personal Brand

Millions rely on mobile devices to communicate and handle all of their computing needs. Customers can receive text promotions... Similar stories ...
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Majon posted a news story on their blog

Yahoo Sends “Feel Good” Email to Employees

On Thursday, Yahoo’s Chief Executive Jerry Yang attempted to send a clear, feel good e-mail message to employees tellin... Similar stories ...
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Cup of Joe: Leveraging Culture

Back in November I shared this image on Google+. Chris Brogan, re-shared it and then 370 others followed suit! It is by far t... Similar stories ...
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Digital Buzz posted a news story on their blog

Bear 71: A Real World Multi-User Experience

You’ll know by now I’m a huge advocate of digital convergence, and this piece is one of the very best I’ve ... Similar stories ...
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iMedia Connection posted a news story on their blog

The benefits of integrating paid, owned, and earned media

The concept of paid, owned, and earned media has evolved. What were once separate notions of media can be integrated in new w... Similar stories ...
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Six Pixels of Separation posted a news story on their blog

A World With No Keyboard And No Mouse

How's that user experience working out for you? I often ridicule the masses (I know, that's very snide of me). When comput... Similar stories ...
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Marketing Tech Blog posted a news story on their blog

Free Speech Doesn’t Protect Your Reputation

Sam Montgomery is a reader of the Marketing Technology Blog and contacted me regarding a story of a young football talent nam... Similar stories ...
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Majon posted a news story on their blog

Yang Returns to Work Monday Morning

How excited would you be to return back to work today on this beautiful monday morning? If your name is Jerry Yang, I think y... Similar stories ...
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‘Tweets Still Must Flow’. . .Except When Twitter Stops Them

Free speech is one of those topics that always sends people in a tizzy. Most would agree that censorship is a bad thing, but ... Similar stories ...
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Social Sign-Ons Help Marketers Discover the Real You

Xander: “Sure he says he’s a high school student, but I can say I’m a high school student.” Buffy: &... Similar stories ...
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ClickZ News posted a news story on their blog

Obama Sticks to Jobs Message in Florida Web Ads

Also in Florida, Mitt Romney is attacking Newt Gingrich online. Similar stories ...
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ClickZ News posted a news story on their blog

Super Bowl Ads Online: To Seed or Not to Seed?

Marketers use digital to get most out of big game spends. But is it effective? Similar stories ...
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WallStreet Cheat Sheet posted a news story on their blog

Pepsi CEO May Spend More on Marketing to Challenge Coca-Cola

PepsiCo Inc. (NYSE:PEP) may increase its advertising and marketing budget for its namesake cola and other beverages by 50 per... Similar stories ...
Stock Trading
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Web Log

This I knew: A blog (a portmanteau of the term web log) is a personal journal published on the World Wide Web consisting of ... Similar stories ...
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Web Ink Now posted a news story on their blog

Thinking Right (and Left) about Content Marketing

As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of both left-brain and right-brain t... Similar stories ...
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MediaPost | Online Spin posted a news story on their blog

Zuckerman Hypothesis Proven, As IWitness Puts Documentary Filmmaking in Student Hands

Four years ago, after observing that the Web had evolved from version 1.0 (which allowed physicists to share research papers)... Similar stories ...
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Econsultancy posted a news story on their blog

Techmeme: this is what happens when aggregators aggregate aggregators

For many in the tech community, Techmeme is one of the top places to turn when you want to discover the latest news. Launched... Similar stories ...
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Ogilvy PR 360 posted a news story on their blog

Brand Personality Goes A Long Way

Normal 0 false false false EN-US JA X-NONE ... Similar stories ...
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The WOMMA Word posted a news story on their blog

Member Benefit: Merlot Monday Networking

On Monday, WOMMA will host a Merlot Monday at Ogilvy PR Worldwide in Chicago. Our new Chairman of the Board and Hershey’s Dir... Similar stories ...
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The WOMMA Word posted a news story on their blog

Case Study: BMW Draws a Crowd

Auto marketing so often relies on slick ads with empty, slightly wetted roads being cut through with a spotless ride. While v... Similar stories ...
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The WOMMA Word posted a news story on their blog

Case Study: 41,000 Fans for $1,100

Facebook campaigns rely on many things. The community manager has to be responsive. The message of the brand needs to be inhe... Similar stories ...
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The WOMMA Word posted a video on their blog

Future Tech: Radio-Frequency Identification is Gonna be Cool

Radio-Frequency Identification (RFID) allows two devices to share data at a close range. Also referred to as Near Field Commu... Similar stories ...
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Snickers, Twitter, And The Problem Of Compliance

The following is a guest post by Senior Research Associate James McDavid: When tweets from Katie Price (aka Jordan, a Britis... Similar stories ...
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mobileStorm posted a news story on their blog

Five Common Flaws in Mobile Marketing Strategies

In a guest post on Mashable recently, Scott Forshay — a brand marketing consultant and mobile strategist often featured... Similar stories ...
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ClickZ News posted a news story on their blog

Google Responds to Lawmakers' Privacy Policy Concerns

Legislators asked Google to respond to detailed questions about changes to its privacy policies. Similar stories ...
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Econsultancy posted a news story on their blog

US job moves: Blackberry, Nokia, Comcast, Virgin America

As this week's news is dominated with the news of another founder splitting ways with his company, we're reporting moves in t... Similar stories ...
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WebProNews posted a news story on their blog

Tracking Marketing Response: Building Your Measurement Framework

As you learned in my previous article, Win With Data: A Guide to Improve Your Bottom Line, you understand that no matter what... Similar stories ...
Web Business
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Logic+Emotion posted a news story on their blog

Launching a Social Command Center (Without The Center)

"Social command centers" are all the rage today and it's not without some merit. Many organizations now find themselves in a ... Similar stories ...
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Econsultancy posted a video on their blog

Kermit takes over Disney's Twitter feed for film promotion

Kermit the Frog took over Disney UK’s Twitter feed yesterday to promote the new Muppet movie. As part of Disney's mark... Similar stories ...
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Mobile Marketing Watch posted a news story on their blog

Distimo Report Puts Spotlight on Apps Already in The Spotlight

A new report published Friday from Distimo provides an overview of the effects when an application is featured in the Apple A... Similar stories ...
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Toad Stool posted a news story on their blog

The VOD Wars

While social TV seems to be garnering the bulk of the buzz these days, the real action is happening in Video on Demand or VOD... Similar stories ...
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Econsultancy posted a news story on their blog

G20 economy predicted to hit $4.2tn by 2016

The G20’s digital economy is set to double to $4.2tn by 2016, according to the Boston Consulting Group. The Google-com... Similar stories ...
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Econsultancy posted a news story on their blog

What we've been reading this week: UK edition

Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at. Check back ... Similar stories ...
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FierceMobileContent posted a news story on their blog

Spotify eclipses 3M paid subscribers worldwide

More than 3 million consumers worldwide have signed up for the premium version of the Spotify streaming music service, the fi... Similar stories ...
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FierceMobileContent posted a news story on their blog

Valve Software expands Steam gaming platform to iOS, Android

Valve Software, creators of the Steam desktop gaming platform, is expanding to mobile devices with the new Steam app, availab... Similar stories ...
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Marketing Tech Blog posted a news story on their blog

27% of Marketers Have No Tablet Plans… Yet!

We love having a great sponsor like Zoomerang and their free polling software to figure out what and how marketers feel about... Similar stories ...
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FierceMobileContent posted a news story on their blog

Google Wallet shakeup: Head of consumer payments Gupta resigns

Google (NASDAQ:GOOG) head of consumer payments Vikas Gupta has resigned his post, the second high-profile management move wit... Similar stories ...
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US Mobile Ad Spend Grows Faster Than Predicted

In what seems like a rare moment these days, analysts are saying that they actually underestimated something rather than hypi... Similar stories ...
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BNET Strategy Articles posted a news story on their blog

5 ways to shake up your new team's culture

When you've taken the reins of a department whose attitude stinks, it's up to you to change it Similar stories ...
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prTini posted a news story on their blog

5 Questions with Outback’s Social Media Team

Outback's social media team, Becky and Dan Our seats in the press box. For this week’s “Follow Frida... Similar stories ...
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Paid Apps Giving Way to In-App Purchase Model

Interested in building that killer app that will be your grand slam home run of your career? Convinced that you are absolutel... Similar stories ...
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FierceMobileContent posted a news story on their blog

Twitter courts controversy with new censorship standards

Twitter is facing a storm of criticism after outlining new standards that will enable the microblogging platform to block con... Similar stories ...
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PSFK posted a news story on their blog

This Week In Brand Strategy And Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention. Similar stories ...
Entrepreneur
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Raven Tools posted a news story on their blog

Broken link building with Raven’s Link Manager and local directories

Frustrated with social media link building and directory submissions? It’s time to get dirty by digging in and prospecting lo... Similar stories ...
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Econsultancy posted a news story on their blog

John Lewis attributes growth to 47% surge in online sales

John Lewis sales rose 11.4% this week compared to the same week in 2010, which it attributes to tremendous growth online. Th... Similar stories ...
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Unbound Edition posted a recipe on their blog

McDonald's Is Changing Its Burger Recipe To Take The 'Pink Slime' Out Of Its Meat

McDonald's is changing the recipe it uses for its burgers in the US, after a lengthy campaign by TV chef and food activist Ja... Similar stories ...
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7 tips for working out of coffee shops

I realize I don’t have a normal work schedule. My “typical” day consists of working out of a combination of... Similar stories ...
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Unbound Edition posted a news story on their blog

A New Challenge for Web Freedom

The Internet is celebrated as a machine that runs by itself, but this is not quite accurate. The Web does have oversight, jus... Similar stories ...
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Unbound Edition posted a news story on their blog

JCPenney Re-Refreshes Brand - Third Time's the Charm?

Trying to figure out what’s on sale when and then waiting for the next sale to buy particular items can be frustrating to con... Similar stories ...
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msearchgroove posted a news story on their blog

Mobile App Guidelines Break New Ground; Apple & RIM Target New Heights

This was a week for transparency in mobile with something for everyone. For consumers, there was movement on the privacy fron... Similar stories ...
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Unbound Edition posted a news story on their blog

Consumer Behavior: From Trading Up To Trading Off

The opposite of trading up is not trading down. In fact, there is no opposite of trading up; shopping behavior is more nuance... Similar stories ...
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FierceMobileContent posted a news story on their blog

Google Music update brings downloads, YouTube sharing

Google (NASDAQ:GOOG) continues to expand its streaming Music platform, adding new features enabling users to more easily retr... Similar stories ...
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BNET Strategy Articles posted a news story on their blog

The myth of the visionary CEO

Don't expect leaders to be visionaries -- that's flat out unnecessary to run a successful company Similar stories ...
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Econsultancy posted a news story on their blog

Jessica Alba and 10 other celebrities that invested in digital

Jessica Alba this week became the latest celebrity to try their hands at e-commerce, with the launch of Honest. The own-labe... Similar stories ...
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ClickZ Experts posted a news story on their blog

Geo-Personalization: Your Opportunity

A look at how some companies are using their consumers' locations to their advantage. Similar stories ...
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ClickZ Experts posted a news story on their blog

Understanding the Importance of Social Media ROI

Only one in four marketers say they can effectively measure the ROI for social media. Don't tell that to the boss. Similar stories ...
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ClickZ Experts posted a news story on their blog

The Future of Digital Messaging

Push notifications, QR codes, augmented reality, and good old email. Similar stories ...
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How Small Businesses Can Thrive With Google+

In this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything.... Similar stories ...
Businesses
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Majon posted a news story on their blog

Tips for Effective Website Link Building

Web linking is one of the most effective search engine optimization techniques. Search engine optimization (SEO) is important... Similar stories ...
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Social Media Marketing posted a news story on their blog

Weekly Link Round Up – 01-27-12

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com) As new and very different social media sites rise up, man... Similar stories ...
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Shoe Money posted a news story on their blog

Fyves – Free Shirt Friday

This site is perfect for those of you who send me all these free t-shirts. Fyves is an online custom t-shirt and apparel serv... Similar stories ...
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SEO Chat posted a news story on their blog

Feed Your Blog`s Readers Well

Inspiration strikes in strange ways; in this case, I reached the end of Neil Patel's excellent article covering 13 questions ... Similar stories ...
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ClickZ Experts posted a news story on their blog

The Real Story of Online Advertising Spending

Marketers must face the fact that media types have begun flowing into each other in such amazing ways that it's hard to figur... Similar stories ...
Advertising
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Influential Marketing posted a news story on their blog

The 4 Principles Of Delusional Economics

When it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives bu... Similar stories ...
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ClickZ News posted a news story on their blog

Florida Group Emerges With Web Centric Anti-Romney Campaign

A campaign attacking Florida Governor Rick Scott is serving as the template for a new online effort with Mitt Romney in its c... Similar stories ...
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VIRALBLOG.COM posted 3 videos on their blog

Viral Friday: Samsunged

Viral Friday is the weekly viral video chart of ViralBlog, showing the 5 most popular viral videos, commercials, games or use... Similar stories ...
Yesterday at 12:39 PM · Like · Save · Comment · Share · Flag
Econsultancy posted a news story on their blog

Tiffany's 'Instagram' campaign could go much further

This week Tiffany & Co. partnered with fashion blogger couple Scott Schuman and Garance Doré for an extension of its W... Similar stories ...
Yesterday at 12:25 PM · Like · Save · Comment · Share · Flag
Econsultancy posted a news story on their blog

Online retail delivery: what does Kiddicare get right?

Kiddicare was the winner of the Snow Valley's recent Golden Chariot award for online retail delivery excellence. So what ha... Similar stories ...
Yesterday at 12:03 PM · Like · Save · Comment · Share · Flag
Waxing UnLyrical posted a news story on their blog

Toon Time: Twitter Introductions

Erin Feldman is the marketing communications manager at TouchSystems, a touch screen company based in Hutto, Texas. Her backg... Similar stories ...
Yesterday at 12:00 PM · Like · Save · Comment · Share · Flag
BNET Strategy Articles posted a news story on their blog

Tweet your way to a new job: 8 Twitter templates

Here are the 140-character messages that can boost your job search efforts exponentially Similar stories ...
Yesterday at 12:00 PM · Like · Save · Comment · Share · Flag
Econsultancy posted a news story on their blog

Twitter introduces country-specific censorship

Twitter has introduced country-specific censorship of tweets. Walking a fine line in terms of freedom of expression, the com... Similar stories ...
Yesterday at 10:45 AM · Like · Save · Comment · Share · Flag
Econsultancy posted a news story on their blog

UK job moves: RIM, Channel 4, O2, MTV

Once again we compile the most senior, surprising and influential job moves in the UK. This time we cover a switcharound at ... Similar stories ...
Yesterday at 10:38 AM · Like · Save · Comment · Share · Flag
Personal Branding Blog posted a news story on their blog

Twitter Personal Branding Q + A #14

Responses to recent tweets by people about personal branding and Gen-Y, Twitter, presentations and lack of focus. Taylor B., ... Similar stories ...
Yesterday at 10:30 AM · Like · Save · Comment · Share · Flag
Econsultancy posted a news story on their blog

Coca-Cola's polar bears will react to Super Bowl in real time

Coca-Cola has revealed that its Super Bowl ad campaign will involve two animated polar bears reacting in real time to action ... Similar stories ...
Yesterday at 10:25 AM · Like · Save · Comment · Share · Flag
Social Media Marketing posted a news story on their blog

Setting up effective social media-driven customer service strategies

Image by Matthew Wilkinson With social media proving to be a powerful tool for bridging the gap between brands and their d... Similar stories ...
Yesterday at 9:52 AM · Like · Save · Comment · Share · Flag
(almost) always thinking posted a news story on their blog

the rise of the high street assault course

No wonder our high streets are struggling – they’ve become a shopping assault course. In my second Planning job one of my cli... Similar stories ...
Yesterday at 8:20 AM · Like · Save · Comment · Share · Flag
Majon posted a news story on their blog

Yahoo Is Undesireable for Microsoft Goals

“Our discussions with you have led us to conclude that, in the interim, you would take steps that would make Yahoo! und... Similar stories ...
Yesterday at 8:13 AM · Like · Save · Comment · Share · Flag
Get Elastic posted a news story on their blog

Social Networking Stats and Trends From Around the World

Kicking off our new weekly feature Infographic Friday are our friends at Invesp Consulting, who have compiled some interestin... Similar stories ...
Yesterday at 8:03 AM · Like · Save · Comment · Share · Flag
Dim Bulb posted a news story on their blog

Bright Lights Project -- Aon

Aon, a large insurance broker headquartered about 20 minutes from my house in the suburbs north of Chicago, announced earlier... Similar stories ...
Yesterday at 2:28 AM · Like · Save · Comment · Share · Flag
ChangingMinds posted a news story on their blog

Sexy screen locations

Men and women react differently to where pictures of the opposite sex are placed on the screen. Similar stories ...
Yesterday at 0:00 AM · Like · Save · Comment · Share · Flag
Mobile Marketer posted a news story on their blog

NBA the latest to face patent infringement suit over SMS activities

It is not just technology companies that are the subject of mobile-related patent infringement lawsuits these days. Increasin... Similar stories ...
Yesterday at 0:00 AM · Like · Save · Comment · Share · Flag
Mobile Marketer posted a news story on their blog

How would Klout Mobile shake up mocial marketing?

Mobile marketing and social media are continually being linked to each other with more consumers accessing social media sites... Similar stories ...
Yesterday at 0:00 AM · Like · Save · Comment · Share · Flag
Mobile Marketer posted a news story on their blog

Apple not feeling much heat from Android tablets

While Android’s share of the tablet market jumped to a record 39.1 percent in the fourth quarter of 2011, it is not expected ... Similar stories ...
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Mobile Marketer posted a news story on their blog

MasterCard tests NFC payments at movie theaters - Mobile Commerce Daily

Mobile Commerce Daily today - MasterCard tests NFC payments at movie theaters; Ace Hardware’s new SMS program helps customers... Similar stories ...
Yesterday at 0:00 AM · Like · Save · Comment · Share · Flag
Conversation Agent posted a news story on their blog

Digital Intent, Behavioral Targeting, and Relationships

Intent is the new black. I was at a dinner in New York City hosted by Human 1.0 the other night. We were there to learn about... Similar stories ...
Yesterday at 11:45 PM · Like · Save · Comment · Share · Flag
Smart Insights posted a news story on their blog

Social media strategy 2012

6 key management issues to include within all social media strategies Social media marketing is now a mainstream business act... Similar stories ...
January 26th 2012 · Like · Save · Comment · Share · Flag
MarketingProfs Daily posted a news story on their blog

Six Ways to Make Your Content Shareable

Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article t... Similar stories ...
January 25th 2012 · Like · Save · Comment · Share · Flag
MarketingProfs Daily posted a news story on their blog

Four Ways Small Businesses Can Make a Big Email Splash

"Countless small businesses send out countless emails every day," writes Gary Levitt in an article at MarketingProfs. "If y... Similar stories ...
Businesses
January 25th 2012 · Like · Save · Comment · Share · Flag
MarketingProfs Daily posted a news story on their blog

Websites Trump Social Media for Finding Holiday Deals

When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites ov... Similar stories ...
January 25th 2012 · Like · Save · Comment · Share · Flag
Interest pages are not affiliated with, or endorsed by, anyone associated with the topic. Some descriptions above may come from the Wikipedia article Marketing, licensed under CC-BY-SA full list of contributors here.