Media

In the fourth of five Mr. Magazine™ Minutes mini-series with top magazine media executives, president of Condé Nast tells Samir “Mr. Magazine™” Husni why he is bullish about the future and power of print magazines and magazine media. On Thursday, in the last part of this mini-series, Skip Zimbalist, chairman and CEO of Active Interest Media answers Samir “Mr. Magazine™” Husni’s question about why he is bullish on print magazines and the power and future of the magazine media industry. And watch for a Friday release of Mr. Magazine™ Presents: Bullish on the Printed Magazines, a mini-documentary including all five interviews and an introduction by me, exclusively on the Mr. Magazine™ blog.

The social network now encourages show-and-tell status updates on mobile.

CANNES – Since its launch 13 months ago, AOL has grown its “Makers” series to 40 million video views, with the number of views rising month over month, says Maureen Sullivan, Senior VP and General Manager Lifestyle Brands and Women’s Content at AOL during an interview with Beet.TV. Makers is a joint video project between AOL and PBS and tells the stories of pioneering women from Gloria Steinem to Hillary Clinton in a series of professionally produced, short, documentary style videos. The series has been exclusively sponsored by Unilever’s Simple Skin Care brand since its inception. Sullivan said many viewers will often start by watching one video and then stay and watch six or seven more. For more insight into the growth of Makers and how video viewers are engaging with the content, check out this video interview. AOL is the sponsor of Beet.TV’s coverage of Cannes Lions.

MOUGINS, France  – About half of IPG Mediabrands clients now pay the media agency on a pay-for-performance rather than commission basis, says Matt Seiler, Global CEO, IPG Mediabrands in an interview with Beet.TV. He contends that commission-based fees that incentivize agencies to spend as much of the client’s money as possible are out of step with the reality of the paid, owned and earned marketing world and that pay-for-performance is a better model for the future. “Whatever your KPIs are, those should be our KPIs,” he says in this video interview. A KPI-based payment also affords more flexibility. In the past, if an agency noticed something happening with product pricing that was out of synch with how it’s paid, the agency had little motivation to suggest changes. A pay-for-performance helps the agency look out for the client more. In addition, Mediabrands is shifting to use more real-time campaigns. “We have committed in North America to delivering 50% automation across our buys in three years.” We spoke with him on Monday at YuMe Video event hosted by IPG at the agency’s villa in the hills above Cannes.

CANNES — Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision-makers on purchases in most households around the world,” Microsoft’s advertising and online corporate VP Frank Holland said. Holland spoke with Beet.TV during Cannes Lions, where Microsoft is announcing its new Windows 8 Ad Pano format. Xbox’s upcoming Xbox One successor has drawn a degree of consumer scepticism following its recent reveal, but Holland said one of the biggest criticisms would be a benefit: ”The box is 100% of the time connected to the internet , so it will be able to take advantage of all the richness there.”

CANNES – AOL has been supporting their variety of premium original content this week at the Cannes Lions International Festival of Creativity. Beet.TV spoke with Karen Cahn, GM of AOL On Original Video for AOL, about their recent developments during the event. As the first content company on the Internet, Cahn says AOL has gone through a resurgence in creating premium original content. During the event, AOL celebrated the global launch of Be On, AOL’s global video branded content platform. This summer, AOL will be releasing a full-length documentary film about the story of Napster, Downloaded, which will be available on AOL On and TechCrunch. In addition, AOL’s original content ventures include HuffPost Live, which features 12 hours of streaming content everyday; MAKERS.com, a digital platform for sharing women’s stories; and 15 new shows that were announced during this year’s NewFronts. “When you watch the  content, you don’t know if you’re watching TV or watching the web, and so that’s really where the industry is going. It’s just beautifully produced content made for consumers that they love and that they share and that they get to talk about,” Cahn says.

CEO Mark Zuckerberg has met with Samsung's president to reportedly discuss a partnership that would boost the social network's advertising sales on mobile phones.

Eunice Huthart, Jolie's body double in "Tomb Raider 2," claims that News Corp. hacked her phone and wrote stories based on information gleaned from her voice mails. This is the first U.S. claim in the hacking saga. Originally posted at Technically Incorrect

The popular Fox-backed YouTube channel WIGS expands for broader appeal, and Google's video site is happy to be a launching pad sending sophisticated content -- and ad dollars -- elsewhere.

Sometimes Google's Street View vehicles just can't go any farther. The Atlantic's Alan Taylor took a pictorial look at the reasons why. Originally posted at Crave