Media

Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?

The Army is trying to produce commercials styled like a television reality series because younger people increasingly ignore traditional forms of advertising.

Microsoft’s new game console also serves as a home entertainment hub, a response to the rising popularity of mobile devices for playing games.

MONACO -  (Published 11.11.12) The animated GIF, those quirky, short moving images introduced way back in the day by CompuServe in 1987, are making a comeback, thanks in large part to the easy conversion from video to the GIF, format explains David Karp, founder and CEO of Tumblr, in this interview with Beet.TV Karp explains how Tumblr has become a popular platform for sharing GIF’s by allowing files uploads of up to 1 MB.  You can find some very cool GIF’s on this Tumblr page. We spoke with him at the Monaco Media Forum. Update 5.21:  The New York Times has a story about the history and evolution of the animated GIF.

Paul Finebaum, the radio host known for his popular college football show, will reportedly start his new job Aug. 1.

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York. The New York Yankees and Manchester City Football Club announced today that they will scrape together the necessary funds to launch the 20th MLS team, with plans to begin play in a yet-to-be-identified Gotham venue in 2015. While financial details were not disclosed by either the Yankees or Man City, it is believed that the cost of getting New York City FC off the ground will work out to around $100 million. The Yankees are believed to be willing to front a quarter of the startup cash, while majority owner Man City will shoulder the lion’s share of the burden. The last expansion team to join the MLS was the Montreal Impact, which played its first season in 2012. Owner Joey Saputo and his investors ponied up approximately $40 million in startup fees. With a net value of $2.3 billion, the Yankees are the nation’s most valuable sports team—and third in the world behind Real Madrid ($3.3 billion) and Manchester United ($3.17 billion). Forbes estimates Man City’s value at $689 million. Man City in 2012 won its first English Premier League title in 44 years. The club this year finished a rung below its crosstown rivals. (Man U in April won its 13th EPL crown with a 3-0 win over Aston Villa.) “We are thrilled to contribute to the energy and growth of New York City soccer,” said Man City CEO Ferran Soriano, by way of announcing the deal. “In the Yankees, we have found the absolute best partner for developing a world-class sports organization.” The Yankees and the EPL club have an existing commercial relationship through the international entertainment/marketing organization Legends Hospitality, LLC. “We are pleased to be associated with this major move by MLS to increase its presence in the New York market and to enhance the opportunity for New York soccer fans to enjoy high-level play in their own city,” said Hal Steinbrenner, managing general partner of the New York Yankees. “We look forward to the opportunity to work with Manchester City to create something very special for the soccer fans of New York—and to bringing another terrific team to this city for all sports fans to enjoy.” Yankees president Randy Levine will serve as the point person in leading the effort to launch and establish NYC FC, which joins the Red Bulls as the area’s second MLS club. While the two investors plan to build a new stadium in New York, no one expects a project of that magnitude to be completed in time for the expansion team’s inaugural season. As such, NYC FC will play its 2015 home games at an interim facility. Levine today said it’s possible that the new club will play its opening season on the Kentucky Bluegrass of Yankee Stadium, adding that the organizations will assess all local options. (The House That George Built will host a friendly between Man City and Chelsea on May 25. On that same day, the Yankees will be in the middle of a three-game stint in Tampa.) Media rights were not disclosed, but it’s a given that NYC FC will find a home on the YES Network. Per SNL Kagan estimates, YES in 2013 is on track to generate $466.7 million in affiliate fees and another $73.2 million in ad sales revenue. More details will be made available during a joint press conference that will be held in New York tomorrow at 10 a.m.

“The Eternal Wonder,” an unpublished novel by Pearl S. Buck that surfaced last year in a storage unit, is to be released this fall by Open Road Integrated Media.

The reductions, through layoffs and by leaving positions unfilled, come after a companywide efficiency review by the Walt Disney Company, which owns the sports network.

Careerbuilder.com uses video content as a tool to unite job seekers with hiring companies. Having recently begun offering video content on their mobile platform, the Chicago-based site has almost doubled their video views, says Patrick Moye, director of design, video and branding for Careerbuilder.com Careerbuilder.com, the largest online employment website in the United States, produces videos for their clients and recommends that companies focus on telling stories about the types of positions for which they wish to hire. “Every company out there has a unique story to tell. Every company’s different. Everybody’s got something special.” Moye says. “And that doesn’t always come across in just a job posting or just content on a website. And so what video allows you to do is really articulate that story and tell a much more compelling message to those job seekers so that the right types of people end up applying for those clients.” Currently, about 3,000 different companies are using video on Careerbuilder.com. We interviewed Moye last week at the Brightcove global customer conference in Boston.

Thanks to new funding from Knight Foundation, the Internet Archive is expanding its collection of TV news broadcasts. The archive also plans to build a better search and user experience around the clips, which can only be viewed online and not downloaded. The expansion plan is being supported by $1 million in funding from Knight Foundation. With this support, we will grow our TV News Search & Borrow service, which currently includes more than 400,000 broadcasts dating back to June 2009, to add hundreds of thousands of new broadcasts. This means helping inform and engage communities by strengthening the work of journalists, scholars, teachers, librarians, documentarians, civic organizations and others dedicated to public benefit.With TV News Search & Borrow, these folks can use closed captioning that accompany news programs to search for information. They can then browse short-streamed video clips and share links to specific ones.