New Zealand

An international team of researchers at the Max Planck Institute for Developmental Biology have identified the strain of Phytophthora infestans that caused the Irish Potato Famine of 1845-1852. In the thick of blight, botanists classifie...
An international team of researchers at the Max Planck Institute for Developmental Biology have identified the strain of Phytophthora infestans that caused the Irish Potato Famine of 1845-1852. In the thick of blight, botanists classified it as a mildew-causing fungus of the Botryotinia genus. In the 20th century it was reclassified as Phytophthora but was thought to be a strain called US-1 which is still widespread today. By analyzing dried specimens collected between 1845 and 1896 that have been kept in herbaria at Kew Royal Botanical Gardens in England and the Botanische Staatssammlung Munchen in Germany, researchers were able to find trace amounts of Phytophthora infestans DNA, map its genome and identify a previously unknown strain they’ve named HERB-1. (Full pdf study here.) “Both herbaria placed a great deal of confidence in our abilities and were very generous in providing the dried plants,” said Marco Thines from the Senckenberg Museum and Goethe University in Frankfurt, one of the co-authors of this study. “The degree of DNA preservation in the herbarium samples really surprised us,” adds Johannes Krause from the University of Tübingen, another co-author. Because of the remarkable DNA quality and quantity in the herbarium samples, the research team could evaluate the entire genome of Phytophthora infestans and its host, the potato, within just a few weeks. They found that HERB-1 is related to US-1 more than it is to any other modern strain, but it is unique. Phytophthora infestans originated in Toluca Valley, Mexico, among the potatoes that grow wild there. It was already endemic when Europeans arrived in America and brought the potato back, and yet, hundreds of years would pass before any Phytophthora strain made its way across the ocean. Scientists believe the US-1 and HERB-1 strains diverged in the Americas in the early 1800s. The newly individual HERB-1 hitched a ride on a trading ship and landed in Europe in Antwerp, Belgium, in the summer of 1845 before rapidly spreading to the Low Countries and other countries in Western Europe. Then it made the sea voyage to England and, most disastrously, Ireland. Ireland was hit the hardest because more than a third of its population was dependent on potatoes as the sole source of nourishment. Irish Catholics were prohibited by law from owning land. Instead, the became tenant farmers who paid rent and worked the property of absentee English or Anglo-Irish landlords producing crops and cattle for export. This was a hand to mouth existence. Potatoes had the most bang for your caloric buck and could grow in the marginal land which was all the tenant farmers had left once the export crops and cattle pastures got the choicest bits. By the early 1800s, the potato was the sole staple of the Irish farmer. Not only was it their only food, but almost all of the potatoes grown in Ireland were one breed: the Irish Lumper. The profound dependence on the potato coupled with a lack of genetic variety geometrically expanded the impact of the late blight when it arrived. HERB-1, used to the challenges of tough wild varieties, just slaughtered the cultivated potato crop. Author and scientist E.C. Large wrote in his seminal work The Advance of the Fungi that the blight “spread faster than the cholera amongst men.” Over the seven years of the Famine, HERB-1 destroyed crops so thoroughly that the Irish Lumper breed was almost driven to extinction. (It’s back now as an heirloom potato.) The population of Ireland was more than decimated. In 1845 the population was more than eight million. By 1852, there were only five million people left in Ireland. One million of them died from starvation and the diseases that ravage the hungry. Two million emigrated to the United States, Canada, Australia, New Zealand and other countries. Ireland’s population today at just 4.5 million has yet to recover from the devastation of The Great Hunger. HERB-1 may
about 1 hour ago
Dairy company Fonterra is recalling a cheese slice product after reports of plastic packaging sticking to the cheese when it is unwrapped.
Dairy company Fonterra is recalling a cheese slice product after reports of plastic packaging sticking to the cheese when it is unwrapped.
about 2 hours ago
Mitchell & Partners have retained the Western Australian Government campaign advertising services contract following a competitive pitch. The announcement: Mitchell & Partners, part of the Aegis Media group, has successfully been re-appo...
Mitchell & Partners have retained the Western Australian Government campaign advertising services contract following a competitive pitch. The announcement: Mitchell & Partners, part of the Aegis Media group, has successfully been re-appointed by the West Australian Government for the provision of Campaign Advertising Services following a competitive pitch. The West Australian Government is one of Mitchells’ key clients in Perth and has been a client of the agency for almost 5 years. Luke Littlefield, CEO, Aegis Media Australia & New Zealand said: “This is a significant win for our Perth team and for Aegis Media. It is testament to the quality of the team, the work and understanding and delivering on all aspects of the requirements of West Australian Government.” Alan Matthews, Managing Director, Mitchell & Partners Perth said: “We have a proud history with the West Australian Government and are looking forward to continuing this in the future. Our dedicated team has established a trusted relationship and a consistently high level of service which has obviously paid off.” Mitchell & Partners will be one of a panel of two suppliers for the delivery of these Campaign Advertising Services. Mitchell & Partners Melbourne manages the media planning and buying for the Victorian Government making the Aegis Media group a specialist in handling Government Advertising Campaign Services in Australia. Source: Mitchell & Partners media release The post Mitchell & Partners retains WA Government campaign advertising services contract appeared first on mUmBRELLA.
about 2 hours ago
Public relations agency PPR has picked up the account for the Zumba fitness dance craze. The announcement:  Zumba Fitness—a global fitness phenomenon known as “exercise in disguise”—has appointed leading trans-Tasman communications agenc...
Public relations agency PPR has picked up the account for the Zumba fitness dance craze. The announcement:  Zumba Fitness—a global fitness phenomenon known as “exercise in disguise”—has appointed leading trans-Tasman communications agency PPR to manage its public relations within the Australia and New Zealand markets. Following a competitive pitch, the PPR team has been selected to work closely with the largest dance, fitness and lifestyle brand in the world to oversee its communications activity, further raise awareness of the brand and empower the Zumba Instructor Network within Australia and New Zealand. Allison Robins, PR Director for Zumba Fitness, explained that the choice to go with PPR was simple. “We are happy to announce that PPR has been brought on board to join and promote our global Zumba Fitness phenomenon.” “The agency has been partnered with a number of global brands for many years, the team has a strong understanding of what makes the Zumba community tick and we look forward to developing a strong relationship with PPR,” said Robins. Since its foundation, Zumba Fitness has become the world’s largest and most successful dance-fitness program. With 14 million loyal fans attending classes on a weekly basis across 185-plus countries, the Zumba program has separated itself from other fitness programs by providing not just emotional and physical benefits (500-1000 calories burned in an average one-hour class) but also a social community for those looking to “party” rather than just “exercise.” Now in its second decade of existence, Zumba Fitness further distinguishes itself in having become a lifestyle all its own—transcending media platforms via top-selling fitness DVDs (12 million sold); an apparel line capturing attention among industry giants; the No. 2-selling fitness franchise in video-game history (9 million sold); and Fitness Concerts™ touring the globe that feature famed artists live on stage. Michael Pooley, General Manager at PPR Sydney said the team is proud to be partnering with such a prolific and innovative brand. “With many of our staff already participating in Zumba Fitness parties on their own time, we feel this is a perfect match.” “We have a strong belief and passion in the ethos of what Zumba is all about and we are looking forward to working with the amazing Zumba team to help them to expand the community here in Australia and New Zealand, ”added Michael. Source: PPR media release The post PPR wins Zumba public relations account appeared first on mUmBRELLA.
about 2 hours ago
A digital and print campaign by VCCP for Melbourne footwear label Rollies plays on the lightness of the shoes by weighing them up against various objects. A video series of ‘demonstrations in lightness’ created by VCCP in co...
A digital and print campaign by VCCP for Melbourne footwear label Rollies plays on the lightness of the shoes by weighing them up against various objects. A video series of ‘demonstrations in lightness’ created by VCCP in collaboration with Sydney photographers the Pool Collective, sets different pairs of Rollies on a balance beam to weigh them up against various objects. The videos on the Rollie YouTube channel suggest the 320g shoes are lighter than a pair of bananas, nodding dogs, a spinning top, and a live dove dyed pastel pink to match the shoes. Dean Hunt, creative director at VCCP, added “The best campaigns are the simplest campaigns and we think this work for Rollie has that at it’s core: taking a simple product fact and turning this into a series of beautiful comparisons with everyday items.” A catalogue for the Australia and New Zealand campaign features Master Chef season four winner Andy Allen in a pair of brogue black patent Rollies to wear to the races and Australian popstar Gotye, who wore another pair when he collected his ARIA awards. Shoe designer Jean Vince Lebon who founded the brand launched in 2011 set out to create stylish, ultra-light shoes in a fun colours “for the young at heart”. He said: “The work is the perfect reflection of our brand and what makes Rollie’s so special.” VCCP is also the agency behind the Compare the Meerkats campaign for Compare the Market. The post VCCP puts shoes through ‘Demonstrations of Lightness’ appeared first on mUmBRELLA.
about 3 hours ago
Ford Australia will close all manufacturing plants in the country in October 2016. The announcement was made by the company and will impact 1,600 jobs. Ford president Bob Graziano made the announcement in Melbourne Thursday morning after...
Ford Australia will close all manufacturing plants in the country in October 2016. The announcement was made by the company and will impact 1,600 jobs. Ford president Bob Graziano made the announcement in Melbourne Thursday morning after also announcing that Ford has lost $141 million over the last financial year. The company has taken more than $600 million in losses over the past five years. Graziano explained: “Our costs are double that of Europe and nearly four times Ford in Asia. The business case simply did not stack up, leading us to the conclusion [that] manufacturing is not viable for Ford in Australia in the long-term.” While the Broadmeadows and Geelong plants will be shut down in October 2016, Graziano explained that Ford will continue to employ more than 1,500 people in Australia to help with research and development, as well as working at dealerships past 2016. The decision to shutter plants in Australia marks the end of an era for Ford and the country’s car industry. When the plants close, the Falcon brand will be retired by the American car company. Unions announced that they heard the news of the closings this morning. Victoria’s Premier Denis Napthine added that he met with Ford officials yesterday to discuss the process. Unions have expressed their concern that more jobs will be lost than the initial 1,600. They expect the effect of the plant closures to flow out into the wider auto parts industry. And while the Ford Australia plants are closing, the company will still offer other products to the country’s car buyers. Ford New Zealand spokesman Tom Clancy explained, “Ford Australia and Ford New Zealand will proceed with plans to launch updated versions of the Falcon and Territory in 2014, as well as offering other world-class products, such as the Fiesta, Focus, Ranger and Kuga.” Clancy added that the company will also strengthen its product lineup in the country by 30 percent by 2016. Are you disappointed to hear that Ford is closing its Australia manufacturing plants? [Image via Marcus Wong] Ford Closing Australia Manufacturing Plants is a post from: The Inquisitr
about 3 hours ago
Kevin Ransfield captured this amazing footage of dolphins in Wellington Harbour this week.
Kevin Ransfield captured this amazing footage of dolphins in Wellington Harbour this week.
about 3 hours ago
Kiwirail is introducing random drug tests for all staff as a report reveals a track worker involved in a near miss had cannabis in his system.
Kiwirail is introducing random drug tests for all staff as a report reveals a track worker involved in a near miss had cannabis in his system.
about 3 hours ago
The face of New Zealand is constantly changing as new families arrive on our shores.
The face of New Zealand is constantly changing as new families arrive on our shores.
about 4 hours ago
Government officials are expected to fly to China this evening with replacement health certificates for shipments of stranded meat, as a resolution to a lengthy block appears to draw closer.
Government officials are expected to fly to China this evening with replacement health certificates for shipments of stranded meat, as a resolution to a lengthy block appears to draw closer.
about 4 hours ago