Can a company have soul?
Louis Armstrong’s trumpet had soul, Ray Charles and Aretha Franklin’s music does, too. What made them great? As Aretha sang, they were worthy of “R-E-S-P-E-C-T!” It’s not just ‘soul music’ that I’m thinking abou...
Can a company have soul?
Louis Armstrong’s trumpet had soul, Ray Charles and Aretha Franklin’s music does, too. What made them great? As Aretha sang, they were worthy of “R-E-S-P-E-C-T!” It’s not just ‘soul music’ that I’m thinking about; it’s the creativity, the principles (compassion, honor, integrity) and the standards of excellence they strive for that give a person real ‘soul.’ Can a company have soul? I think it should!
‘Big Business’ with their giant manufacturing plants and industrial parks, Wall Street traders and global banks, governments and politicians – all those who consider “profit over people” seem soul-less.
Look at the destruction, the pollution, the financial and political disasters of recent years, all caused by the “Big Guys.” Have lost their basic humanity? The planet is suffering from the greed of irresponsible corporations – that’s soul-less!
That’s long been a fear for me – losing my soul.
A company with real soul will never forget that is should be “people first” — those who use the products and the people who make them. It will hold itself responsible for their health and safety and satisfaction with the product.
It just seems very wrong to me that so many companies make products with chemicals known to cause illness or trick people into thinking their hard-earned money goes to a good product or cause when it doesn’t.
I refuse to buy from companies that are destroying rainforests or adding more smoke to the already polluted air. The world is starting to wake up to the destruction caused by these soul-less big businesses – I just hope we can survive!
Soul in business means putting “people first.”
People first. That starts inside the company – how are the employees treated? Is there real concern for their safety, health, welfare, happiness?
And that flows to the community – are the employees able to support their families and keep local businesses afloat with their purchasing power? Is the company making a positive contribution of some kind to the neighborhood? Does that concern for people go beyond just donating some money to actually helping?
And the care a company demonstrates for their customers world-wide – is the business really concerned for their health, safety, welfare and satisfaction? Do they consider the environmental impact of their productions? Are they responsible about use of resources, waste management, and most crucially, the potential for harm of a product?
Soul in business also means integrity.
That means not cutting corners, buying cheaper ingredients that are not as good quality, using inferior processes, not meeting basic standards because it’s expensive or inconvenient to do so. “Walking your talk” in other words, keeping principles and standards high even when that’s hard to do.
Take for example, the new certified organic statements being created by several big cosmetic companies these days – and in an overwhelming manner. It is becoming more and more important for companies to communicate to their consumers what the company stands for. When it comes to being “certified organic,” they are creating a brand, a profile, or a certain image of the company in the mind of the consumers.
It’s often hard to know with big businesses how well the image matches the reality – and here’s the deeper question, does that company have soul? They may have big promotional and advertising budgets to make claims to be “natural,” “organic,” or concerned for the environment, but is that just “jive talk” or is it real?
We believe a company can have a soul.
We can discuss whether a heart would be better for a company than a soul, but when all comes down to it, it is the consumers’ trust and faith in the integrity of the company and its products that counts.
We wish to thank you for your trust in us.
Subscribe to the Paul Penders Newsletter
Share this post, download zipfile with the html code