BROOKLYN, N.Y. -- At the Nitehawk Cinema in New York's Williamsburg neighborhood, all the meals are served and eaten in the dark, lit only by the flickering images on the screen. Menu items like mussels, owner Matthew Viragh learned, don...
BROOKLYN, N.Y. -- At the Nitehawk Cinema in New York's Williamsburg neighborhood, all the meals are served and eaten in the dark, lit only by the flickering images on the screen. Menu items like mussels, owner Matthew Viragh learned, don’t go over so well in the dim lighting. But finger foods? A huge hit.The Nitehawk has been open for less than two years, but already the dine-in theater is making profits. In the movie theater business, the typical revenue per customer from concessions is around $5 per ticket holder. But at Nitehawk, that amount is triple that, said Viragh, who sold more than 150,000 tickets last year. At his theater, tickets cost $11.More...