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Happy Hump Day and greetings to Eloy, who I met this morning on the Guadalupe River Trail. This Dutch cyclist wears the royal color for his bike commute. Do you wave at other cyclists? Jason Gay of the Wall Street Journal does. ...
Happy Hump Day and greetings to Eloy, who I met this morning on the Guadalupe River Trail. This Dutch cyclist wears the royal color for his bike commute. Do you wave at other cyclists? Jason Gay of the Wall Street Journal does. So does Patrick “Mad Dog” O’Grady, who’s puzzled about those who fail to wave back That Taylor Street Bridge in San Jose where a cyclist was killed on Monday is a nasty one. Sadly, among the few bad east-west bike access choices, this one is about the least bad. Chris P, who regularly cycles across that bridge, started a petition asking the San Jose City Council to improve the safety of that bridge. San Jose’s bike plan includes improvements for that bridge but it’s currently unfunded. Some of you might remember my disappointment two years ago when a handful of businesses opposed a streetscape project for California Avenue in Palo Alto. I recently learned that one of those businesses has done a complete about face and now welcomes cyclists to their business with open arms. It’s a wonderful story of bike advocacy in action. Elly Blue has a bicycle coloring book featuring line drawings by artist Taliah Lempert. . What is with these guys? Unlike passing motorists, I generally wave with all five fingers on a given hand, and there are no pentagrams tattooed on my palms. Has the mousse that grips their so-carefully coiffed ’dos soaked through their scalps to enmire the already-sluggish machinations of their brains? Are their Oakleys so dark that they simply can’t see my friendly salutation? Have they heard the ugly rumors about me, their sisters and the Sonoran donkey? “Glee” star Gran Gustin rides a bicycle and crashed. You may have seen the Chron‘s report to improve cycling safety in San Francisco because of a 20% increase in collisions. Jym Dyer compares this increase in collisions with an estimated 35% increase in cyclists over the same time period, and points out this is in line with Jacobsen’s “Safety in Numbers” findings. He also points out the safety improvement that results in taking motorists off of the street. Here’s a short collection of advocacy news stories from James Bikes Green. Santa Cruz Bicycle news My friend Karen Kefauver covers some of the bicycling innovation in Santa Cruz for the Sentinel. Santa Cruz police shut down a stolen bike chop shop. This is old news but I guess nothing has happened yet so Santa Cruz Indymedia repeats the claim that the city of Santa Cruz violates city code in how they distribute unclaimed bicycles. I know the Bike Church made very good use of the donated bicycles. I have no clue what Bike Dojo does behind their closed doors. Ramona Turner’s Street Smarts column covers exceptions to the “as far right as practicable” law in California. Finally, I happened to notice this big purple bus passing through Santa Cruz County this morning. This is the Cavarallo Transit Center in Scotts Valley. Apple and Google both have employee buses for Santa Cruz County residents, but I’ve never noticed a Yahoo bus before. The guy with his back to me in the photo was standing next to me and chatting amiably with other people on their way to board this bus. I get his attention and ask him if this is a new bus for Yahoos. I’m freshly shaven and dressed professionally, but this freak just looked at me like I was Frankenstein’s monster, muttered a couple of incomprehensible syllables, then turned around and blew me off. Something tells me that if this guy rides a bike, he probably doesn’t wave. Related posts: Bicycle friendly businesses in Santa Cruz County San Jose bike safety forum this afternoon Bike safety and trucks
21 minutes ago
The San Francisco 49ers signed Pro Bowl defensive tackle Justin Smith to a two-year extension on Wednesday.
The San Francisco 49ers signed Pro Bowl defensive tackle Justin Smith to a two-year extension on Wednesday.
26 minutes ago
For older companies that want to adapt to shifting markets and consumer demand, legacy IT departments are a huge weakness. Composed of fragile islands coupled together, old IT systems must be handled slowly and gently to prevent a cascad...
For older companies that want to adapt to shifting markets and consumer demand, legacy IT departments are a huge weakness. Composed of fragile islands coupled together, old IT systems must be handled slowly and gently to prevent a cascade of failures — with the result that their companies struggle to keep up with more nimble competition. According to Jonathan Murray, the EVP and CTO of Warner Music Group, the solution is to replace older systems with what he calls “the composable enterprise” — a structure that’s complex and resilient, in which parts can be torn down and reassembled on the fly in order to meet current business demands. Speaking at GigaOM’s Structure 2013 in San Francisco, Murray explained that cost was a traditional constraint on building IT systems; every piece of compute and memory was expensive, meaning that companies had to carefully plan every tiny allocation and did not have the luxury to experiment. “The design blueprint was based on scarcity. Everything was expensive. CIOs had to squeeze out every ounce of efficiency,” he said. Now, however, Murray says the economics of cloud architecture offer an opportunity for firms to create elaborate new systems and tinker on the fly. In doing so, IT professionals have to overcome a long-ingrained urge to fight complexity and instead develop decoupled eco-systems in which applications don’t depend on platform layers. Murray also said IT departments must stop acting like labor-intensive craft teams and become like highly automated factory floors; this means, for example, ceasing to spend money on legions of employees who take care of legacy Unix systems. The final goal, according to Murray, is for CIOs to stop regarding cost control as the paramount metric — and instead recognize that time to value is the most important unit of IT performance. Check out the rest of our Structure 2013 coverage here, and a video embed of the session follows below: Related research and analysis from GigaOM Pro:Subscriber content. Sign up for a free trial.IT spending update, third quarter 2012Public, private or hybrid? How to move to the cloudThe importance of putting the U and I in visualization
38 minutes ago
I spend a good deal of time wishing I were a morning person. Ideally, I need to wake up, make myself coffee, sit, think, walk, dream, and write before I’m a fully functional human being ready to start my work day. This would be a l...
I spend a good deal of time wishing I were a morning person. Ideally, I need to wake up, make myself coffee, sit, think, walk, dream, and write before I’m a fully functional human being ready to start my work day. This would be a lot easier if I actually woke up at 6 a.m., but as it usually goes, I’m all too tempted to stay curled under the covers for another thirty minutes, and then my morning ends up being a tad rushed. Rushed or not, the days of breakfast-less living are over, and by day break, I’m hungry. Sometimes I start with some eggs, or leftovers from dinner topped with an egg, or a lately a green juice with chia depending on my mood. More and more, I’ve been grabbing something at the coffee shop because I’ve not planned well. On the weekend I try to make something special, but truthfully I’ve been in a rut with my mornings, so I’m not always so good at putting anything fancy together. Today I woke up earlier than normal, and prepared a little bowl of Marge granola with blueberries and cream top whole milk. And then I sat for ten whole minutes just staring out the window at the cars and the lush green foliage from a few days worth of rain. It was what a morning should be like. I mentioned that I was taking the Chookooloonks Pathfinder course on journaling – one of the best parts of the course is that we start the day with morning pages – twenty minutes or so to write freely, about anything that comes to mind, anything we want, without editing or censoring ourselves. Each morning, I pull out my pocket size moleskin, and write. It’s hard. I have to put my phone out of my line of site, because these days my attention wanders and searching on IMDB or Wikipedia in the middle of a sentence is habit. “Can’t… let…thought…escape.” But during my morning pages, I just break whatever sentence I’m writing, and make a note of the thing I’d like to look up, and keep on writing. I can address it later, I won’t forget, I won’t miss out. Having my journal with me throughout the day, I’ve been trying to extend this practice, and have noticed that I’m significantly less stressed that I’ll forget something. Speaking about that, have you heard of ‘FOMO’? Without heading to Google? Neither had I. Well, every friend who has attended business school in the past decade knows this term, and maybe you do too, but for the rest of us: ‘FOMO’ stands for ‘Fear of missing out’ – and I’ve been thinking a lot about this lately. For me, this anxiety leads to two distinct and opposite responses – either I overextend myself, say yes too often, and exhaust myself, or I go the opposite route and say no to everything, purposefully avoiding life experiences so that I don’t get too used to adventure. It’s a bad habit, and one that I’ve been actively trying to change. I think, the key for me, is finding balance, choosing to say yes to the things that are more meaningful, making more time for the things that matter, and actually doing the things that I dream of doing. Megan’s granola company, Marge, is wonderful. Find it here: http://margegranola.com So here’s what I’ve been thinking about lately, while I try to find my own path. It’s crucial in this life to identify others with those dreams of doing, and support them in their pursuits. If you have friends who are creative, who make something with their hands, who write cookbooks, or sell baked goods at farmers markets, support them. Buy their book. Visit their store. Eat their granola. Help them build their project. These friends have succeeded in taking a dream and acting on it. Even if that company is small, or maybe if they’ve found success and are pushing to take things to the next level – this behavior is worth rewarding. For me, it’s also a little bit selfish, and I’m okay with that – every
42 minutes ago
July 9-10, 2013 San Francisco, CA Tickets On Sale Now Omer Eiferman is CEO of Cellrox, a startup that provides a solution that makes it easy for corporate IT departments to adopt mobile devices. BYOD is here to stay. If you do not agr...
July 9-10, 2013 San Francisco, CA Tickets On Sale Now Omer Eiferman is CEO of Cellrox, a startup that provides a solution that makes it easy for corporate IT departments to adopt mobile devices. BYOD is here to stay. If you do not agree, I suggest you stop reading this post and move on. IT departments still face a huge challenge for addressing the fact that employees already use their own devices, which include private information, content, and unknown applications — which could include malware. With nearly 70 percent of smartphone-owning professionals using a personal device to access corporate data, according to Ovum Research, the BYOD trend is no longer something to be ignored. The needs seem simple: IT requires security and compliance, and employees require freedom and privacy. These days, mobile virtualization is certainly becoming a valid option due to the fact that it allows users to separate the work and private environments (a.k.a. personas) and enforce different policies for each, sort of like having two phones on one device. Still, mobile virtualization faces some challenges in becoming valid for mobile users. The market, as well as the workforce, needs to be aware of such challenges. Make it great I believe that a great mobile virtualization solution should: Preserve the device’s native performance (graphic, battery, CPU) on all personas and not only on the private persona. Preserve the native user-experience by allowing notifications, smart switching, links and sharing (when permitted), and the same look and feel for all personas. Support more than two personas. Users can benefit from personas for their kids or for gaming and social networks in addition to their business and private personas. Why limit them to just two? Current mobile virtualization solutions are sluggish, and sometimes can only host an older version of the operating system. This leads to a bad user experience, and limits the phone to two personas. Plus, running a full, extra operating system will consume more energy than only using one and will drain the battery life. ontainers and application wrappers Containers require re-compilations of the apps with a special software development kit, which enterprises try to avoid. This may work for home grown applications But in other cases, how would the IT get the application code? You cannot wrap any application, especially the native ones (email, calendar) or the apps that need direct hardware access (phone dialer, intense graphics using a graphics processing unit). You cannot wrap third party apps unless you strike a deal with the vendors, and enterprises can’t take full advantage of the app selection in the market. As a result, users are requested to use non-native apps, and the solutions are not as intuitive. Users need these real challenges to be solved in a way that puts them as a high priority. Mobile virtualization can fix it if it is designed and built for mobile from the ground up and addresses all of the issues mentioned above. Mobile users are more sensitive to performance and usability than PC users. The optimal solution combines virtualization that brings full separation with mechanisms that maintain the native user experience without compromising performance. These are key to successful and easy-to-use mobile virtualization. Omer Eiferman is CEO of Cellrox, a startup that provides a solution that makes it easy for corporate IT departments to adopt mobile devices. Prior to joining Cellrox Omer was the CEO of Salio, a nanotechnology company, for 6 years. He worked as a partner at Heinemann & Co, a New York-based M&A Investment Bank where he focused on identifying strategic partnering options for early stage technology companies, including merger and acquisition opportunities as well as OEM and distribution partnerships. Omer has served in a variety of marketing, development and product management roles in technology companies. Top image courtesy of igor1308, Shutter
43 minutes ago
[Photos: Fool Magazine] Fool Magazine returns this week with its third issue, which features Charleston chef Sean Brock on the cover and even more insight to the world of restaurants inside. Now that Fool has been named best food magazi...
[Photos: Fool Magazine] Fool Magazine returns this week with its third issue, which features Charleston chef Sean Brock on the cover and even more insight to the world of restaurants inside. Now that Fool has been named best food magazine in the world and sold out its first two issues, husband-and-wife editorial team Per-Anders and Lotta Jorgensen are upping the ante. For this issue, they're doubling the production to 10,000 copies (available online and at select resellers). Per-Anders says the magazine arrived today at their warehouse in Sweden and will soon be distributed across the world. Here now, he also shares a sneak peek into what's inside this latest issue, loosely organized around a theme of "origins." There's an in-depth look at Brock beyond the Southern stereotypes, a search for the most underrated chefs in the world, and an historic account of food in Sweden by none other than Magnus Nilsson. Congrats on issue three coming out. You're sold out of the first two issues, right? Yes we are. We are totally sold out. Actually, I went to a city like 30 minutes away from here and to a specialist store for magazines. I asked them about Fool and they said, "Oh yeah, we have so many people asking for it. When is it coming out?" Well, probably this week or next week you will have it. It's a good sign. Being a king in your own city is very hard, in Sweden especially. Oh really? Yeah. I would say we are much more well known abroad — in certain parts like New York, San Francisco, even London — than in Sweden. That's a strange thing, I would say. It is. And you got the best food magazine in the world award in December. Yes. That was a big surprise to us. I think Lucky Peach got the award last year. We received the mail like, "Congratulations, you've been elected best food magazine in the world at the Gourmand Cookbook Awards." We were like what? Is this a joke? But it wasn't. It was quite funny. An accomplishment really. Yeah, congrats. How has this success allowed you to expand or have you changed operations at all? No, well, it's kind of interesting because there's a big difference between being a restaurateur in America and Europe. I think it's a big difference also doing a magazine in Europe or America. I'm generalizing now. If you're like David Chang, for instance, you create an empire. You do a restaurant here, you do one in Toronto, you expand. People expect you to expand. Whereas people here in Europe, we are a bit more complacent. We try to do one thing, one restaurant. Like Chateaubriand in Paris for instance? Okay, they have two places now, but still it's a very small operation and it's basically run according to the same rules as when they started out five, six, seven years ago. And I think we're the same. We've only been running for a year and a half now. We're not really planning on expanding. We're still increasing the circulation by 100 percent now, so 10,000 copies now. Oh great. Yeah that's pretty good. And the advance orders are really, really good and we're happy about that. We'll see what we do. If a big publishing house comes along and says, "We would like to buy you," of course we would. (laughs) But that's not going to happen. That's not our goal. Our goal is to do the magazine we really couldn't find and tell the stories you really couldn't read anywhere and see the images you couldn't see anywhere. That was our goal, I would say. And people kind of like it. So tell me about this issue and its Origins theme. It's a loose theme, so it's something to reflect upon and look at. We have super interesting stories, I would say. The cover guy is Sean Brock. Black-and-white shot, like always. We didn't really plan on that. We tried a couple different ideas for the cover and that stood out so that's the one. Another guy in black-and-white. That's more like a Sean Brock Charleston portfolio story because we spent like five days with him in Charleston trying to tell about his world in images. It
about 1 hour ago
Hip Chick Farms travel: Jennifer Johnson and Serafina Palandech at the Expo West tradeshow in March, 2013. Photo courtesy of Hip Chick Farms Jennifer Johnson & Serafina Palandech are partners in life and business: the duo co-founded Hip ...
Hip Chick Farms travel: Jennifer Johnson and Serafina Palandech at the Expo West tradeshow in March, 2013. Photo courtesy of Hip Chick Farms Jennifer Johnson & Serafina Palandech are partners in life and business: the duo co-founded Hip Chick Farms, a small batch company that fills a real need: chicken fingers, meatballs and wings that are quick-frozen minus hormones and fillers. Anyone who’s ever felt guilty over the “I’m a busy parent, here’s another quesadilla” dinner routine may find relief and surprisingly good—even for adults–flavor in Hip Chick’s products. The company’s Kickstarter campaign says it well: “Our goal is to raise, process, and distribute our chicken products and manage the process from beginning to end. There are no preservatives, hormones, antibiotics, or filler in our products, and by freezing them, we can ensure their quality and purity. With your help, we can fulfill our goal of providing families with products kids will love that are lovingly made — from the way the chicken is raised to the way we cook them.” Chef Jen Johnson’s current full-time gig is cooking for the Getty family in San Francisco while Palandech manages many of the operational aspects of Hip Chick Farms. While it is a Bay Area start up, the couple are also gearing up for the next round of growth that may likely include funding from investors. June is LGBT Pride Month and there is so much energy focused on equal rights for the LGBT community right now, especially in California. The Supreme Court is set to rule on Prop 8, California’s same-sex marriage ban this month as well as DOMA (Defense of Marriage Act), the federal law that defines marriage as only between a man and a woman. Regarding employment, professions that have been slow to open the closet doors are gradually yielding to the pressure and challenging homophobia within their systems. With that in mind, I asked Johnson and Palandech about their experiences. Their comments have been edited for length and clarity. Bay Area Bites: Chef Jen recently met President Obama via her work as a private chef in San Francisco. What was that like? Palandech: President Obama came to a fundraiser at the home Jen cooks at a couple of months ago. Jen was invited to meet the President and have her picture taken with him, and carefully considered what she wanted to say to him. We love the President and his family, and are happy that he supports pro-gay marriage. When she met him, she said “Mr. President, my wife and my daughter and I love you and your family.” She had her photo taken with him, and as she was leaving, he pulled her back in and said “Hey, you tell your wife and daughter, ‘hi’ from the President.” He got it! President Obama with Chef Jennifer Johnson. Photo courtesy of Hip Chick Farms Bay Area Bites: How did you two meet? Palandech: Jen and I met at a fundraiser in San Francisco over five years ago. Three months prior to our meeting, my best friend came over to my house, and told me all about this amazing woman she had met the night before at the Lexington Club. My friend was convinced that this women was “the One” for me. At the time, I was in a relationship and was unwilling to hear anymore about it. A few months later, this same friend and I went to a fundraiser and met Jen. Jen and I immediately connected in an intense way. At the end of the night, my friend remembered where she had met Jen before — and we realized that Jen was “the One” she had met months ago. My friend was right — she was the One for me. I went home from that night, broke up with the person I was with, and we were engaged three months later. We have been married for four years and had our daughter, Rubyrose, almost three years ago. After we moved from San Francisco to our lovely little farm in Sebastopol, we started Hip Chick Farms. We wanted to live our beliefs about sustainable food systems and make a line of products from Jen’s amazing recipes made with impeccable ingr
about 1 hour ago
Table of Contents Here’s the table of contents for today’s edition of the Daily Notes. 1. A Brief Review of Zack Wheeler’s Debut Start 2. Today’s MLB.TV Free Game 3. Today’s Complete Schedule A Brief Review of Zac...
Table of Contents Here’s the table of contents for today’s edition of the Daily Notes. 1. A Brief Review of Zack Wheeler’s Debut Start 2. Today’s MLB.TV Free Game 3. Today’s Complete Schedule A Brief Review of Zack Wheeler’s Debut Start Introduction Prized Mets right-handed prospect Zack Wheeler made his major-league debut on Tuesday. What follows is a brief review of same. Wheeler’s Results In terms of run prevention, Wheeler was excellent on Tuesday — insofar, that is, as he prevented every run over six complete innings. His defense-independent numbers were less impressive, owing largely to control issues which saw him throw just 55 of his 102 pitches (ca. 54%) for strikes. His complete line from Tuesday is as follows (box): 6.0, 26 TBF, 7 K, 5 BB, 4 GB on 14 batted-balls (28.6% GB), 0 HR, 4 H, 4.86 xFIP. Wheeler’s Pitches As the PITCHf/x chart below (featuring speed and horizontal movement) reveals, Wheeler threw four pitches on Tuesday — a fastball, a slider, a curve, and barely a changeup — the usage of which pitches adds up to 101% somehow: Wheeler’s Fastball Wheeler’s fastball was his most effective pitch against Atlanta. Of the 14 swinging strikes generated by Wheeler on Tuesday, 12 of those were by way of the fastball. Here’s one of them, to Brian McCann for a strikeout in the second inning: Wheeler’s Slider Wheeler’s other two swinging strikes were recorded by way of the slider. Here’s one of those — in this case, one with less than horizontal movement than one might expect — to Dan Uggla for a strikeout in the sixth inning: Wheeler’s Curveball Wheeler’s curveball wasn’t particularly helpful for him on Tuesday — or, at least not in terms of results. He threw just four of his 12 curves for strikes — three called and one fly ball for an out. Here’s one of those called strikes, from the same Dan Uggla at-bat as above: Today’s MLB.TV Free Game San Diego at San Francisco | 15:45 ET Eric Stults (90.2 IP, 107 xFIP-, 1.4 WAR) faces Madison Bumgarner (90.0 IP, 87 xFIP- 1.8 WAR). As noted in these pages recently by Jeff Sullivan, the San Diego offense and defense — but expressly not their pitching — has been quite excellent of late. The Padres, as a team, are presently a standard deviation above league average both in terms of baserunning runs and also defensive runs saved. Readers’ Preferred Broadcast: San Francisco Radio or Television. Today’s Complete Schedule Here’s the complete schedule for all of today’s games, with our very proprietary watchability (NERD) scores for each one. Pitching probables and game times aggregated from MLB.com and RotoWire. The average NERD Game Score for today is 4.9. Note: the following table is entirely sortable. Away SP Tm. Gm. Tm. SP   Home Time Hyun-Jin Ryu LAN 7 2 5 4 4 NYA Hiroki Kuroda 13:05 Chris Tillman BAL 4 9 7 7 9 DET Rick Porcello 13:08 Jose Fernandez MIA 10 0 6 3 5 AZ Trevor Cahill 15:40 Eric Stults SD 4 9 6 6 7 SF M. Bumgarner 15:45 Luis Mendoza KC 2 4 5 7 7 CLE Ju. Masterson 19:05 Chris Capuano LAN 2 2 3 4 5 NYA Phil Hughes 19:05 Gio Gonzalez WAS 6 2 4 1 3 PHI Kyle Kendrick 19:05 Juan Nicasio COL 3 9 5 6 4 TOR Mark Buehrle 19:07 Shaun Marcum NYN 5 6 6 8 5 ATL Kris Medlen 19:10 Jeff Locke PIT 3 6 4 5 4 CIN Bron. Arroyo 19:10 Jer. Hellickson TB 5 9 6 8 4 BOS Ry. Dempster 19:10 Tommy Milone OAK 5 6 5 4 6 TEX Justin Grimm 20:05 Chris Sale CHA 10 1 5 3 2 MIN Kevin Correia 20:10 Kyle Lohse MIL 5 4 3 3 0 HOU Erik Bedard 20:10 Edwin Jackson CHN 6 5 4 3 1 STL J. Westbrook 20:15 Joe Saunders SEA 2 4 4 7 4 LAA C.J. Wilson 22:05 To learn how Pitcher and Team NERD Scores are calculated, click here. To learn how Game NERD Scores are calculated, click here. * = Fewer than 20 IP, NERD at discretion of very handsome author.
about 1 hour ago
nickdouglas: rachelfershleiser: boil waterdice garlic melt butter in a pan mush around diced garlic mush around spinach turn it off when it’s done put pasta in water when it’s done, scoop it out with the perforated spoon dump it in...
nickdouglas: rachelfershleiser: boil waterdice garlic melt butter in a pan mush around diced garlic mush around spinach turn it off when it’s done put pasta in water when it’s done, scoop it out with the perforated spoon dump it in the spinach pan schmoosh around salt/pepper/lemon juice/grated parm EAT! Having just tested it, I approve of this recipe for Trader Joe’s tortellini. NB: Add olive oil between one of the schmooshings.  Serious culinary question from a relative novice: What’s the difference between mushing and schmooshing?  In my head mushing is stirring in a sort of not gentle way that kind of mixes and mashes stuff together (like when you mush softened butter into cookie dough) whereas schooshing is more of a brute force technique where you’re actively smashing or flattening something (like getting in there with your hands and schmooshing all the meatloaf parts into an actual meatloaf).  Either that or schmooshing is just a way cuter version of mushing. Like so sort of dance and go “tee hee” while you do it.  Anyway, I’ll probably just order a pizza tonight.
about 1 hour ago
July 9-10, 2013 San Francisco, CA Tickets On Sale Now This is the second post in my series looking at the usability of mobile apps. Last week, I wrote about HotelTonight. Target has long been a leader in using technology. The Minneapoli...
July 9-10, 2013 San Francisco, CA Tickets On Sale Now This is the second post in my series looking at the usability of mobile apps. Last week, I wrote about HotelTonight. Target has long been a leader in using technology. The Minneapolis-based retailer has great apps for iOS and Android. Among other things, you can: Search for products. Buy things online for delivery. Look at the weekly ad for your market. Look up maps of your store. Get coupons delivered to your phone. (On iPhones, these can be added to Passbook.) Store gift cards that can be redeemed by showing your phone. Overall, the execution is very good. It’s even better when you consider the complexity of the problem that Target is trying to solve: it has nearly 1,800 stores, more than 238 million square feet of retail space and tens of thousands of SKUs. That’s a lot of complexity to pack into the palm of your hand. Although Target has done a good job, there’s also much room for optimization, so for the sake of this UX clinic series, that’s what I’ll be focusing on here. (And kudos to Target for fixing one of the issues between the time I started planning this post and checked back with them for my final verification.) For more on optimizing the mobile experience for retail, check out the retail track, “Commerce: Mobile experience determines whether you live or die,” at VentureBeat’s MobileBeat conference, July 9-10. One shortcoming I found was that the app wouldn’t override my ‘home location’ when I was somewhere else. The app let’s you set a home location, which is handy. You can also search for a product and have the app tell you what aisle in the store it’s located in. But I live in San Francisco and when I was in a Target store on the Peninsula recently and did a search on an item, the aisle number was based on my “home” store, not the store I was standing in. Target did the hard work of locating where in each store each item is, but didn’t do the small work of using the phone’s location to override my home location! At least they’ve fixed that now. But there’s a better answer. Because mobile real estate is limited, it’s important to show the most relevant data. My logic would be: If you’re in a store (according to your phone’s location), show the location within the store. But if the item is out of stock, show that it’s out of stock and show the nearest location that has it. It would also be good to suggest alternative products that fill the need. If you’re not in a store, show the store that is nearest and the user-selected “home” location. Here, I can see this pizza wheel is located in aisle m33 of the Tanforan store. Great. I know that it’s in stock and where to go in the store. If a product is running low on stock, it will say limited availability. Target has two different versions of the product availability view. One that shows while you’re not in a store and another that shows when you’re in the store. Here’s an example of the in-store view: It shows a zoomable map from PointInside. That level of detail is unnecessary at home but is useful when you’re trying to navigate the store. I expect that this will get even better when Apple officially launches iBeacon, which was announced last week at WWDC and promises microlocation using Bluetooth LE. Knowing the user’s context can be critical to an app. If you’re designing an app for an amusement park, the remote context might feature pricing, ticket purchasing, etc. But inside the park, it might focus on wait times at various attractions, locations of food and beverage outlets, etc. Another area for improvement in the Target app is pricing. Here, I scanned a box of cereal while in the store: For starters, if you don’t have an image, there should be a placeholder that says “No image available̶
about 1 hour ago