SEO

Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies.

The much anticipated Google Penguin update has finally become a reality following confirmation that the latest generation of the algorithm update has been rolled out throughout their search engine results pages and it seems to be causing a stir. Last night it was revealed that the off-page update was finally switched on following weeks of [...]

Today's Google Doodle was created by a 12th grade Wisconsin student in honor of her best day: the day she was reunited with her father who returned home after 18 months of service in Iraq. It is the winner of this year's Doodle 4 Google competition.

The much anticipated next generation of Google Penguin went live this evening. Google's Matt Cutts announced the algorithmic update will affect 2.3 percent of English U.S. queries and significantly larger impact on spam than the original Penguin.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps: Identify campaigns for merging: Analyze your current AdWords campaigns and automatically generate a list [...] Site Command Limited To 30 Results? Google Says A Temporary Domain Clustering Bug Over the past day or so, we’ve been seeing reports that some of us can replicate ourselves, where the site command (i.e., site:www.domain.com) in Google was limited to only showing 30 results. The rumors were that with the recent domain clustering change Google pushed out this week has severely impacted the site command. Those rumors [...] 2013 Doodle 4 Google Winner Showcases Heartfelt Reunion Between A Soldier & His Daughter The 2013 Doodle 4 Google National winner was announced today on Google’s Official Blog. Selected out of 130,000 submissions based on the theme, “My Best Day Ever…”, the winning drawing by Sabrina Brady of Sparta, Wisconsin tells the story of being reunited with her father after his 18-month deployment as a soldier in Iraq. As [...] Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study) On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last [...] Google Trends Gets New Monthly Top Charts & Trending Topics Displayed In Bold Color Visualizations Google Trends has started a new monthly “spirit of the times” Top Charts feature with more than 40 categories of Top 10 lists that include people, places and things ranked by search interest. According to today’s post from Google’s Official Blog, the Top Charts go back to 2004 and will continue to be updated monthly. [...] Non-Descriptive Labeling Can Hurt Your SEO & Site Usability Those who work in the B2B sector have probably seen non-descriptive labeling used on just about every site they’ve worked on. Such labels may include title tags, URLs, H1 tags or navigation labels. Aside from irritating users, poor labeling practices will also hurt your site’s SEO. The concept of “context auditing” should be part of every search [...] Interflora Wins Five-Year Battle Over Google AdWords Trademark Infringement The High Court of England and Wales ended a five year legal battle between Marks & Spencer and Interflora yesterday. The court ruled in favor of flower delivery network Interflora, concluding that retailer Marks & Spencer breached trademark infringement laws by bidding on the keyword ”Interflora” in its Google AdWords campaigns. In the European Union, Google allows [...] Study: TV Networks Not Ranking In Key SERP Positions, Losing Valuable Search & Traffic Opportunities After evaluating the organic search performance of America’s most popular television networks, SEO research firm RankAbove discovered a majority of the networks are missing out on significant search and traffic opportunities. The study examined four key areas of search including keywords, rankings, traffic potential and Universal SERPs. According to the findings, not only are a [...] Programmatic Attribution Modeling – Don’t Just Measure, Execute The goal behind an attribution model is to understand how all of your marketing touch-points fit together, showing you which dollars are working the hardest, and subsequently all

You want to use a copyrighted song in your video. When do you need permission to use a song? How do you go about doing getting a license to use it? Luckily, there is a process you can go through and it doesn't have to be painful.

Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web merchants as an alternative to PayPal and has been the default payment option for Google Play developers, is going away Nov. 20, 2013.

Spotted via Hacker News a site named geoguessr is an addictive guessing game that has you look at Google Street View imagery and you click on the Google Map to say where that image was taken from...

Many webmasters know that it is incredibly hard to get a Google representative to respond to their concerns one-on-one, let alone Google's head of search spam, Matt Cutts. Google simply does not have the resources...