We hear so much about great SEO tools that we should be using, but we rarely see much written about tools to help you with your Google Analytics data. Over the past year I have been using more and more tools to help with Google Analytics...
We hear so much about great SEO tools that we should be using, but we rarely see much written about tools to help you with your Google Analytics data. Over the past year I have been using more and more tools to help with Google Analytics data, from API extraction to data visualisation, and I wanted to share them with you. Below are just 8 tools that I used for Google Analytics on a regular basis that save me a lot of time.
Who has come across GA traffic disappearing and it being down to some GA code being removed? How long has that taken you to find the pages that no longer has the GA code on?
Over the past few years I have been using ScreamingFrog to check websites for any pages that have missing Google Analytics code, and comparing it against those that have. Once I have a list of URLs with missing GA code, I supply this to the internal team to have them look at it and implement. Once implemented, I then re-run the crawl to ensure the missing pages now have the GA code.
Running a ScreamingFrog report to look for Google Analytics code is very easy and can be done in six steps:
1. Open ScreamingFrog ;)
2. Enter the URL in the search bar
3. Navigate to Configuration > Custom
4. Filter 1 “contains” > UA Code.
5. Filter 2 “does not contain” > UA Code (As shown Below)
6. Hit OK, and then start the crawl.
Once the report has run you will find a list of URLs within the Custom tag, for both pages with and without GA code on them. Export the list of URLs without the Google Analytics code and send them to the developer.
Get ScreamingFrog here.
GA Copy and Paste
The GA Copy and Paste plugin has saved me so much time over the months, where I have had to replicate features or settings across a number of different accounts and profiles. The handy GA Copy and Paste Chrome plugin does exactly what it says on the tin. You navigate to your filter/goal and press the plugin button in the address bar, and press copy. You then create a new filter/goal, press the plugin button again followed by the paste button, and voila! Your filter/goal has been copied across effortlessly.
As I have already mentioned, this saves me a lot of time, and hopefully it will do the same for you. Get GA Copy and Paste here.
Using Segments, custom dashboards and reports is becoming the norm in everyday online marketing. Diving deep into the data to get a more granular view on your marketing activities allows you and the business to make much better decisions. The huge advantage Google Analytics has is the ability to share those features with your colleagues and peers. Now it is even easier to find some great information thanks to those over at CustomReportSharing.com.
Whether you are looking for an eCommerce custom report, or you are looking to start an SEO Dashboard, CustomReportSharing.com has it all. You simply search the forums for the dashboard you are looking for and add it to your account. Some of the features have been provided by some of the brightest minds in the Analytics field, so you can always guarantee quality. You can also upload your own report, segment or dashboard by signing up. Hopefully I will see a few of you over there in the near future.
Check out CustomReportSharing.com here
GA Debugger – Firefox/Chrome
Get GA Debugger here.
We tend to be involved in creating campaigns on a regular basis, with each one needing to be tracked. Whether it is PPC, Display Ads, Media Campaigns or you are tracking traffic generated by your outreach team