Activision Blizzard unveiled its not-so-secret, long-awaited (at least since November) installment in the fastest-selling video game franchise of all time. Call of Duty: Ghosts will debut this fall on a variety of platforms including Mic...
Activision Blizzard unveiled its not-so-secret, long-awaited (at least since November) installment in the fastest-selling video game franchise of all time. Call of Duty: Ghosts will debut this fall on a variety of platforms including Microsoft’s next-generation game console. Eric Hirshberg, president and CEO of Activision Publishing, describes the game as the “best Call of Duty ever.” He also said that about the last one, and it is genuinely touching to see how he means it. But you can’t make fun of him. So far, he hasn’t been wrong. The market for these games has lived up to the hype, as the titles typically generate more than $1 billion within a few weeks after launch, every single year. Such sales have made Call of Duty one of the five most valuable game franchises in the industry. And today, the company has taken the wraps off the latest entry in the series at the event where Microsoft unveiled its next-generation Xbox game console. While the game bears a familiar name, Call of Duty: Ghosts is a brand new game world with new characters, new game play mechanics on new consoles, a new game engine, and a new story. About 40 million gamers are awaiting this title, which is not just a single game but a whole new sub-brand, much like Call of Duty: Modern Warfare and Call of Duty: Blacks Ops. Like those sub-brands, Call of Duty: Ghosts is expected to spawn multiple titles in a new modern combat universe. As you might expect, Call of Duty: Ghosts represents another huge investment of time and money in a modern combat game. Developed by Infinity Ward, the title suggests that the game is about ghost-like elite soldiers who perform secret and controversial missions, always operating in stealth. The game scenes showed the signature Call of Duty style: intense action, a gripping narrative, pulse-pounding music, and stellar graphics. The company showed a canned demo of the game running on the next-generation Xbox, and the graphics looked superb. Activision didn’t show hands-on gameplay to journalists at its event last week, but it said that the animations on screen were running real-time, in the game engine itself as it operated on next-generation consoles. One of the highlights of the demo showed the Ghosts in scuba gear, diving under the sea to escape detection. They swam through a beautiful undersea environment with cool lighting effects, wave distortions, and many things moving at the same time. Only the most powerful game machines are capable of running such scenes, and clearly Microsoft has one of them. The action got particularly hot when a firefight broke out under water between divers who had guns that worked underwater (that seems to defy the laws of physics). The visuals were indeed so good that there is no way a current-generation Xbox 360 or PlayStation 3 could run them. At an event last week, Hirshberg said, “From time to time, I have read stories about how long Call of Duty can last. They are about whether this franchise is ever going to crest. And I know that it seems that it should be. There is just one problem. It’s not. By every measurement you care to look at, Call of Duty has never been stronger. It’s not only thriving. It’s still growing. Sales of the game, sales of downloadable content, the number of people who play every month, the number of daily users, the number of hours played, the engagement with social media, the video views — just about any measurement you care to look at, this is still a franchise that is on the rise. After all this time, that’s pretty remarkable.” He added, “Keeping Call of Duty relevant, growing, thriving, and still surprising people — this long into its history — is not easy. In fact, it may be the hardest creative assignment of them all. With a franchise like Call of Duty, we have the dual responsibility to our fans to continue to make and refine the game that everyone fell in love with in