Twitter

This continues our series highlighting new positions posted at Twitter each week. Check out past listings here. This week, Twitter added 14 new jobs to its career page. And here they are: Boston Crashlytics – iOS Product Manager Dublin Payroll Manager Senior Sales Consultant – Netherlands market Los Angeles Brand Planner Head of Music Partnerships Mumbai TV Partnerships New York  Brand Advocacy Manager San Francisco Director Engineer (3 positions) Instructional Designer Product Manager, Pro User Team Software Engineer – Coordination Software Engineer – Web Tools Tokyo APAC SMB Manager And remember,  you can always find more great social media jobs on our job board. For real-time openings and employment news, follow @MBJobPost. (Bird image from Shutterstock) New Career Opportunities Daily: The best jobs in media.

We told you the folks at Twitter were clever, didn’t we? In case you missed it – they are. In what we’re expecting is another example of Twitter’s “innovation through experimentation,” Twitter has come up with another way to increase your activity: importing your contacts. continued… New Career Opportunities Daily: The best jobs in media.

Ashton Kutcher does NOT like how Twitter is being used these days. He’s mostly blaming (everyone’s scapegoat) the media, but he’s not pleased with YOU either. It used to be fun, but now, according to Kutcher “it’s just a bunch of companies and people constantly pitching crap.” But we smell another reason for this star’s dissatisfaction. continued… New Career Opportunities Daily: The best jobs in media.

When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was ... indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! Similar to a Twitter Chat, a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post. Users could reply to comments, Like comments, and make it immensely clear who they were responding to and which point they were addressing. Shortly after this light bulb went off, we hosted four Facebook Chats -- we wanted to get the kinks out before we shared it with you -- and now we're ready to explain how you can host your own. Settle in to learn how easy it is to host a Facebook Chat for your business. One More Time ... What's a Facebook Chat? A Facebook Chat is a virtual gathering of Facebook users to discuss a common topic. For example, during the first chat we posted a photo of our Social Media Manager and told folks they could ask her anything about social content, and for the rest of the hour, questions came flooding in. Our social media expert was then able to respond using the Facebook reply feature on comments. Here's a wireframe of how this looked during our promotion of the Chat: Four Key Components Needed for an Effective Facebook Chat Now that we're on the same page, let's review what you would need to host an actual chat. Goal: Why is this chat taking place in the first place? Are you trying to increase engagement on your page? Are you looking to grow your Facebook reach? Do you want to help promote a particular campaign you're running? Topic: What will people be discussing in the chat? Will it need a subject matter expert to moderate and answer questions, or will your social media manager suffice? Call-to-Action (CTA): Your chat should have a clear next step. Whether that's following your page on Facebook, reading a blog post on more relevant content, downloading an ebook, or accessing a discount code to an event, make sure you're giving those who engaged with you a destination to head to next. Tracking Token: If you include any links in your chat, they'll help you gain insight into the success of your chat if you include a campaign-specific tracking token. This will tell you how many visitors, leads, and customers were driven over time with your chat as their first touch, or influencing conversion event. Our tracking code was as follows: /?utm_medium=social&utm_source=facebook &utm_campaign=facebookchat 8 Simple Steps to Hosting a Facebook Chat With that in mind, here's how to host your own Facebook Chat. Pick a topic. You'll obviously want to pick a hot topic that your audience cares about. At HubSpot, we're asked about our content creation process often, which is why we held our first Facebook Chat on that subject. Pick an expert. Ask someone at your business, or in your network, who has deep knowledge on the selected topic, to be your chat expert. This person should be able to quickly respond to the questions that emerge. Facebook Chats are live, which means scripted responses won't fly. Promote the date and time. Give your fan base at least a day's heads up as to when the chat will be held. Unlike a workshop or webinar, there's no form to fill out or ticket to purchase with a Facebook Chat, so folks can just jump right into the conversation. Create a dedicated web page. This page should host information relevant to the chat, whether that's just relevant chat information, or a specific content offering you want to give attendees. If you want to provide a content offering to help generate leads, you'll want to make this page a landing page with a form. Create a campaign tracking token. As mentione

It’s the start of a long weekend here in the U.S., and you’re like us, you may be having a tough time concentrating as you go about your day tweeting and such. Or you may be one of those easily distracted types who has trouble focusing regardless of the day. If either case applies – and particularly if you work from home – we think we’ve found the answer to your problems. Well, someone else did, but we’re sharing it here. continued… New Career Opportunities Daily: The best jobs in media.

On May 7, popular Twitter comedian Rob Delaney took over the @MLB Twitter account for seven hours. Hilarity ensued, the account gained more than 20,000 Twitter followers, and all was well in the world. If that’s the best case scenario for a celebrity Twitter takeover of a sports account, here is the worst. continued… New Career Opportunities Daily: The best jobs in media.

Twitter can become a little overwhelming for those who have just got started. It is like having 100 radio stations switched on at the same time and catching bits of pieces of conversations here and there. One of the questions I get asked frequently is how do I manage or keep up with my Twitter stream? Some of these questions even come with questions such as if I am using a bot or have satffs managing my twitter account like Guy Kawasaki. All of them are false of course, and the answer really is much simpler than you thought. As you may already guess, it’s just by using Twitter lists. Twitter lists help me to keep track with what is happening around the world, connect with bloggers and thought leaders in my industry, help me to monitor competitors and many more. I’m a huge fan of Twitter lists and on average I have about 6 lists that are opened simultaneously every time I log into Twitter. Using the radio analogy earlier, Twitter lists helps me tune in to what really matters. How can twitter lists be used to build a community? To build a community on Twitter, you’re going to need a few things. You need to have a base of followers. Not just people who are following you BUT people who actually KNOW YOU. To do this, you have to be constantly be engaged with your audience. Have conversations and share contents with each other. You’ll also need to continue and maintain a relationship with them. You can do this with Twitter lists. As mentioned earlier organizing your Twitter feed is really what the lists do. Therefore, you’ll be able to prioritize your feed to focus on building relationships with those who matter. First, create a list for those who you constantly or recently had a chat with and engaged with you. The second is you have to add value in your stream. You can do this by sharing other people’s content, responding to people tweets and add your opinion, etc. If you’re NEW to Twitter, start using your lists today! List your followers in categories that allow you to easily manage your feed.  Add people whom you have the most conversation with, who usually retweet you, who has the most interesting tweets (*cough @askaaronlee) If you’ve been on Twitter for a while but you don’t have your lists yet, this process can be a little overwhelming. Luckily, our friends at commun.it can help to speed up the process. What can commun.it do? Their neat tool basically does all the hard work for us. It will pull tweets from our Twitter stream and from our Twitter lists and arrange our followers into three categories: Influencers: Most influential users from your stream and lists Supporters: Those who have shared your posts Engaged members: Those who talk to you. With this data, you can quickly add members into your own Twitter lists directly from it. Here is an example of what it would look like: After adding those people into your stream, it’s easier to focus on building relationships with those who already spent time to engage with you. This shows that they are already interested in what you do and will generally be more willing to keep the conversation going with you. If you had previously created a Twitter list, you actually can load your Twitter list onto flipboard.  This allows you to easily read contents from those in your list. You can also respond to them quickly, retweet them all by using flipboard. Adding content and value can also be a breeze here. You can easily read news, share them, and retweet without the need to load it onto a new screen. Its one of the tools that I used to grow a community on twitter. I recently shared other tools I used on Ian Cleary site on Razor Social. Those are some of the ways that help me organize, manage and build my followers. What would you add to this? Leave a comment below. The original post was published on iStrategy Conference where I contribute weekly.

While teenagers may not be enthusiastic about Facebook, the company has a fan in Ashton Kutcher. The actor and angel investor, who is set to play Apple Co-Founder Steve Jobs, recently spoke at the CTIA Conference in Las Vegas, saying that Twitter is too crowded and that Facebook has actually effectively placed its advertisements. continued… New Career Opportunities Daily: The best jobs in media.

This week, Brooklyn Brewery is hiring a multimedia manager, while Visiware needs a senior account manager. Science Friday is seeking a web producer, and Dickson is on the hunt for a creative content strategist. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro. Multimedia Manager Brooklyn Brewery (Brooklyn, NY) Senior Account Manager Visiware (New York, NY) Web Producer Science Friday (New York, NY) Creative Content Strategist Dickson (Addison, IL) Marketing Coodinator – Social Media StyleHaul (New York, NY) Find more great social media jobs on our job board. Looking to hire? Tap into our network of talented AllTwitter pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost. New Career Opportunities Daily: The best jobs in media.

Almost four months after acquiring social TV analytics company Bluefin Labs, Twitter has premiered Twitter TV Ad Targeting. continued… New Career Opportunities Daily: The best jobs in media.