On Monday, Yahoo announced that it has signed an agreement to acquire the massively popular social blogging platform Tumblr for $1.1 billion. Like most major Internet acquisitions, the move has proven controversial.
Is this acquisition ...
On Monday, Yahoo announced that it has signed an agreement to acquire the massively popular social blogging platform Tumblr for $1.1 billion. Like most major Internet acquisitions, the move has proven controversial.
Is this acquisition going to be good or bad for Tumblr users? Good or bad for Yahoo? Let us know what you think in the comments.
Even before the acquisition was announced formally, a lot of users who got wind of the deal started jumping ship to alternative platforms. WordPress Founder Matt Mullenweg wrote a blog post on Sunday night about a huge spike in imports from Tumblr.
“Imports have actually spiked on the rumors even though it’s Sunday: normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000,” he wrote.
He later updated the post to say that some people are reading too much into those numbers, adding, “I don’t think there will be an exodus from Tumblr.”
In the comments section, he said, “I don’t think there will be any sort of exodus from Tumblr. For most folks habits overcome internet-outrage. Even if a million people left, that’s just about a week’s worth of signups.”
We haven’t seen an update on the number of imports now that the deal has been officially public for a day, but my guess is that it has increased significantly.
A petition to “Stop Yahoo! from Buying Tumblr” quickly racked up nearly 169,000 signatures. Of course there is no way that this will actually keep the deal from happening, but it does show that there is a great deal of discontent among users (and you have to think there are many more with a similar attitude who did not bother to sign, or even see the petition).
User concerns have ranged from “Yahoo is going to make Tumblr uncool” to “Yahoo is going to clutter up Tumblr with ads” to “Yahoo is going to eliminate porn on Tumblr” among other things.
Yahoo and Tumblr have both indicated from the start that they “promise not to screw it up”. Here’s a line straight out of the press release:
Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business. David Karp will remain CEO. The product, service and brand will continue to be defined and developed separately with the same Tumblr irreverence, wit, and commitment to empower creators.
Yahoo says Tumblr will deploy Yahoo’s personalization technology and search infrastructure to “help its users discover creators, bloggers, and content they’ll love”. This could actually be a good thing for Tumblr, as its current content discovery features could use a great deal of improvement.
“Tumblr is redefining creative expression online,” said Yahoo CEO Marissa Mayer. “On many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary. Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy. Both companies are homes for brands – established and emerging. And, fundamentally, Tumblr and Yahoo! are both all about users, design, and finding surprise and inspiration amidst the everyday.”
“Our team isn’t changing,” said Tumblr CEO David Karp. “Our roadmap isn’t changing. And our mission — to empower creators to make their best work and get it in front of the audience they deserve — certainly isn’t changing. But we’re elated to have the support of Yahoo! and their team who share our dream to make the Internet the ultimate creative canvas. Tumblr gets better faster with more resources to draw from.”
His statements in a blog post were a little more colorful.
So, let’s address some of those concerns users have.
1. Will Yahoo make Tumblr uncool?
Well, this is obviously subjective. To some, simply being part of a major corporation makes you uncool. It