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Pauly D of “Jersey Shore” fame debuted a new look on Instagram this week, and it fairly screams Gatsby. The 32-year old reality star and DJ threw on a suit and tie and slicked his hair down, and the result was like someone from another era. Pauly–whose real name is Paul Delvecchio–even compared himself to the subject of the new movie. “The Great DJGatsby!” he wrote on Instagram. Pauly D has been known for his spiky ‘do for years now, and says lots of people have tried to imitate it and just can’t make it. “A lot of people try to do the same hair style, but they can’t really do it right,” he said. “Mine definitely stands out. He does look dapper with it slicked back, but no doubt he’ll have it spiked again before long; it’s his signature look.

A man who was shot and killed early this morning in Orlando has reportedly been identified as Ibragim Todashev, who was one of the men questioned in connection to the Boston bombings. Khusn Taramiv, who was friends with Todashev, says the two of them were taken in for questioning at an apartment building and that he was released after three hours, but the FBI agents allegedly told him they needed to speak with Todashev further. He never saw his friend again, he says. “(The FBI) took me and my friend, the suspect that got killed. They were talking to us, both of us, right? And they said they need him for a little more, for a couple more hours, and I left, and they told me they’re going to bring him back. They never brought him back,” Taramiv said. “He felt inside he was going to get shot. I told him, ‘Everything is going to be fine, don’t worry about it.’ He said, ‘I have a really bad feeling.’” The men were being questioned regarding their knowledge of the bombings and how they knew Tamerlan Tsarnaev, who died in a gunfight with police shortly after the bombings that killed three people and wounded more than 250. Taramiv has spoken to several media outlets about the death of his friend, but officials aren’t releasing details at this time. “The agent encountered the suspect while conducting official duties,” said Dave Couvertier, FBI spokesman. “We are still gathering facts involving the shooting incident.”

In the last few years, former Hootie & the Blowfish singer Darius Rucker has been refashioning himself as a country music artist. And a recent performance and the surprising reaction on Twitter led Rucker to express disbelief at the racism happening in the year 2013. One Twitter user took issue with Rucker recently covering the Bob Dylan-inspired Old Crow Medicine Show hit “Wagon Wheel” at the Grand Ole Opry in Nashville. “Leave the country to white folk,” said user @pqkullman. “WOW is this 2013 or 1913,” tweeted Rucker. “I’ll take my Grand Ole Opry membership and leave your racism. Wow.”. “@pqkullman: @dariusrucker Leave country to the white folk”. WOW. Is this 2013 or 1913 — Darius Rucker (@dariusrucker) May 19, 2013 “@pqkullman: @dariusrucker Leave country to the white folk”. Ill take my grand ole Opry membership and leave your racism. Wow — Darius Rucker (@dariusrucker) May 19, 2013 He was then asked why he responds to racists on Twitter: “@urbaneremite: @dariusrucker serious question why do you respond to the racists?”So the world can see them. — Darius Rucker (@dariusrucker) May 19, 2013 Since Sunday, Rucker has had to battle even more pointed racist tweets. Like this one, for instance: “@ashleyzolanski: @dariusrucker nigger”. Holy crap!! — Darius Rucker (@dariusrucker) May 22, 2013

Dove’s Real Beauty Sketches is the most-viewed online ad of all time, according to Unruly. It’s also the most shared of 2013 and the third most-shared of all time. Dove tapped into an emotional subject and really delivered the goods, and it’s one of video’s shining moments.

No, I am not blogging about India Pale Ale, although I must say that I am a big fan of it. I am writing about one of the best patent hacks I have seen in the decade that I have been working to find relief from the ridiculous patent system in our country. Twitter came up with a concept last year called the Innovator's Patent Agreement (IPA) and put a draft IPA up on GitHub. They have gotten a ton of feedback and have iterated and improved the concept since then. The basic idea of the IPA is that it is a contract between Twitter and the engineer(s) and designer(s) who developed the IP. The contract says that Twitter will not use the patent offensively nor will anyone who acquires the patent from Twitter. It goes on to say that Twitter or a subsquent owner could use the patent offensively with the engineers' and/or designers' approval. Twitter announced yesterday that it had entered into an agreement with Loren Brichter, the author of the pull to refresh patent that will subject that patent to an IPA. They also announced that they will subject all of their patents to the IPA. They went on to say that Jelly, Lift, StackExchange, and Tell Apart have agreed to adopt the IPA for all of their patents. USV has been talking to our portfolio companies about the IPA since Twitter posted it last year. They all know we are big fans of it and we hope they will choose to adopt it for all of their patents. We will not do more than that however. Our portfolio companies are independent of USV and can make up their own minds about their IP strategies. That said, I would expect to see other USV portfolio companies join StackExchange on this IPA parade. Twitter is an amazing company and I am very proud to be associated with it. The fact that they would take this extraordinary step and then show leadership in the industry to get others to join them is a testament to that. It's a proud day for Twitter and for me.

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Ad agency executives expect strong growth in their use of both online and mobile videos in 2013, likely because they now consider these channels equally or more effective at reaching audiences than traditional television. Agencies have also seen an evolution in the way clients are measuring the success of online ads.

According to eMarketer estimates, 36.6% of mobile phone users ages 0 to 11 used smartphones in the UK in 2012, and this is expected to almost double by 2017. Kids are increasingly utilizing the device’s full capabilities, making limited-function mobile phones a potentially tough sell.

Smartphone users in China are by no means cynical about apps. Users in the country were more likely to download and try out new apps than those in the US. China’s smartphone users were also more likely to make in-app purchases.