Web Business

As you may recall earlier this month we participated at IRCE 2013. Our very own VP of Marketing, Dr. Melody King was interviewed by Tim Parry of Multichannel Merchant about video’s importance for online sales: the highlights are: Video makes user’s lives easier Users find videos to be a much easier way to learn about products than reading through descriptions, reviews, etc. Rather than having to deal with an overload of information presented on a typical product page, with video a user can sit back, relax, and view passively. Don’t fret over your video’s source as long as it’s useful Google’s algorithms aren’t yet sophisticated enough to actually make out the production source of the video, so as long as the content is engaging and will be useful to users it’s a clear win regardless of whether it’s produced in-house, received from a supplier as part of the marketing collateral supporting the product, or even is user generated (i.e. reviews etc.) Caption, caption, caption! A/B testing we’ve run with our clients has repeatedly shown visual text and captions in the body of a video can increase conversion rates quite significantly, yet surprisingly many costly production grade videos are still missing out on this opportunity. Include reviews If at all possible vendors should aim to include positive customer reviews into their videos. This form of third party validation has also been proven to be very persuasive and help boost conversion rates. Videos and showrooming Brick and mortar establishments affected by ‘showrooming‘ (the practice of checking a product out in the shop, but opting to buy online for the cheaper prices) are increasingly setting up displays of their online sites within their physical shops. Having product videos available for display in that environment really ads to the presentation. Post your videos to Pinterest Online retailers who haven’t yet taken heed of Pinterest should really step up their game as this relative newcomer is driving more traffic to ecommerce sites than Google+, Facebook and Linkedin COMBINED. Pinterest enables video uploads but not many people are aware of this yet, so it’s a really huge opportunity for the early adopter crowd. Ping Bing Another opportunity overlooked by many is Bing which is quietly but steadily gaining market share. It’s still a technical challenge submitting a video sitemap to Bing, however those merchants who take the trouble to email in their video sitemap will find it to be a relatively virgin territory. Dr. King wrote an in depth post about Bing and videos for Econsultancy.com last month. Be sure to check it out… You can still be video-ready for the holiday season rush Ecommerce vendors still have time to boost their product pages with video for the coming season (Note – If you;d like to have your site featuring videos for each of your product pages within hours contact us now)

Social commerce sites, services and apps watch out, Amazon is beginning throw its weight around. Having already shown the world how to use Facebook to help Amazon customers shop smarter with Facebook-powered …

(This is part 3 in a six-part series on social commerce heuristics. (See part 1 and part 2.) The purpose of the series to show retailers how to use these rules of thumb to help consumers shop smarter using their social …

Myers also forecasts that over the next decade, 50% of digital marketing growth (rising from $46.6 billion to $300 billion in 2020) will come from social commerce which he defines as social media combined with digital …

This is the first Driving with John Chow filmed with the Olympus OM-D E-M5 and Fat Gecko suction mount. As you will see, the video and sound quality took a huge leap over the GroPro that I was using for all the previous episodes. For the tenth episode, I take a drive to nowhere because I don’t have to be anywhere because I live the Dot Com Lifestyle. I just decided to take the Mercedes-Benz out for a drive and enjoy the 75 degree sun. Along the way, I sent out an open invite to a meetup I am hosting this Thursday. The Dot Com Lifestyle meetup kicks off this Thursday, June 20, at the Real Office Center from 5:30pm to 8:00pm and I like to invite anyone interested in achieving time, money, and location freedom to join us. The meetup is totally free. All you have to do is RSVP. The first meetup will be more or less an introductory meeting. John will be presenting The rules for living the Dot Com Lifestyle. Agenda: 5:30 mingle and hang out. 6:00 Kick-off meeting. Introduction and a few minutes introducing the founders. 6:20 Member introductions. 6:45/7:00 – John Chow presents: “The Rules of Living the Dot Com Lifestyle” 7:30 – What’s next for the meetup. Schedule, topics, goals and motivation. — Follow up meetups will focus on three different kinds of meetings. 1 – Overview, high level meetings covering various topics — The overview events will be inspirational, motivational and will give you the understanding of how this lifestyle works and what steps you need to take to achieve the dot com lifestyle. 2 – Hands-on workshops to apply concepts and techniques — These will cover topics on blogging, social media, online marketing, automation, email marketing, lifestyle design, business planning and other topics. 3 – Social events. Lunch, happy hour, brunch, and other events. — Social events are mostly lunch events, dinner parties, cocktail hours and other social outings where we can hang out, throw a couple back and get to know each other better in a more relaxed environment. Click Here To Find Out How I Got The Driving with John Chow Mercedes for FREE! Be the first to comment... Related Posts:Driving with John chow – Episode 5 Going To The Post OfficeDriving with John Chow – Episode 4 Creating ContentDriving with John Chow – Episode 8 The Dot Com LifestyleDriving with John Chow – Episode 3 Finding Your WhyDriving with John Chow – Episode 1 The Free Mercedes

http://online-e-commerce.co.za E commerce Website Design, Host your e-commerce website with us and overcome the frustration of technical website problems. We…

business-15498_640 The entrepreneurial scene has a hidden little secret in regard to ecommerce stores. Drop shipping has caused quite a stir, as many wish to take part in the concept, which consists of a few parties taking …

Era Of All About Ecommerce Development Internet commerce, also generally known as electronic marketing, consists in the purchase along with sales in the goods along with services over the electronic devices. It involves …

Shopify-Bag. The Canadian based Do-It-Yourself e-Commerce solution site Shopify is now available in India, officially. The fact is that it's been operating there for some time with different shops on the platform that has been …

I was commuting via the Delhi metro when I overheard an interesting conversation between two men in their 40's. The gist of the conversation was that one o.