With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles an...
With the increasing pace of technological and social change taking place in our lives, we at VinTank strive to provide our users with the best tools to stay ahead of the curve. To maintain that goal, we come across many great articles and resources that we use to keep our bearing. Every week we will share the best from both inside and outside of our industry. We would love to hear your thoughts or questions as to how we can help put these ideas to work for you.
How Wine Criticism Is Changing
Consumers don’t need-or want-centralized gatekeepers telling them what they should or shouldn’t drink. Consumers still need advisors, of course, but when today’s consumers want information, they’re willing to look past professional critics and instead turn to friends and trusted networks.
With travel, restaurants, movies, and so much else, this trend would hardly be worthy of commentary. TripAdvisor long ago supplanted paper-based guides like Frommer’s. Yelp is now the holy grail of restaurant reviews, and local blogs are increasingly influential. With movies, opening the local newspaper for commentary no longer makes sense when you can check out dozens of reviews on Rotten Tomatoes.
With wine, however, this shift runs counter to so much of what’s sacred. Everything about wine-the bizarre tasting rituals, knowledge of obscure regions and varietals, and identifying good values-is supposed to be handed down from on high. Read more…
It’s well understood that consumers are turning to the internet and social networks for hotel or restaurant recommendations. This is now the reality for the wine industry as well. Take CellarTracker for instance, “about 800,000 people visit the site each month, and more than 2,200 wines are reviewed on the site each day. This means CellarTracker users review more wines in just six days than Robert Parker reviews in an entire year”.
Our platform tracks your mentions across many sources at once, including CellarTracker and other widely used tasting note websites. Log in to your VinTank account to see on your dashboard any new tasting notes from a variety of sources. If you click on the tasting notes section, you will see them all in one place.
The ‘Unfashionable’ Semillon Grape Gets Dirty and Rowdy in Napa
“Semillon is not a fashionable variety,” announces Wine Grapes. “Nowhere outside Sauternes,” the book continues, “does there seem to be a groundswell of enthusiasm for this noble variety.” Time for a re-write, Wine Grapes.
A “Semageddon” party went down in Napa last week, devoted entirely to this oh-so “unfashionable” Semillon grape. The party was attended by wine lovers and winemakers-many of them among the most influential in California today. There were four picnic tables, three ice buckets, and two coolers filled with bottles of Semillon gathered from around the world. The clincher: custom-made Semillon T-shirts!! Groundswell of enthusiasm?? In your face. Originally from Bordeaux and used in both dry and sweet wines there, it’s true that Semillon isn’t exactly mainstream in California (yet?). Wine Grapes says that less than 900 acres of it existed in the state in 2010. Read more…
In statistics, a long tail is the portion of a distribution having a large number of occurrences far from the “head” or central part of the distribution. It is a term used in online business, mass media, micro-finance, user-driven innovation, and social network mechanisms (e.g. crowdsourcing, crowdcasting, peer-to-peer), economic models, and marketing (viral marketing). It is important to note that what we are going to see from the interconnectedness of networks, is that there will be new markets for non-traditional brands or varieties.
If you find yourself in the “long-tail” of the wine market, fret not, hike up y
about 5 hours ago